Julie Zhuo engagement report
@joulee - 380K followers on X
Measured over 7 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 202 interactions against 380K followers, an engagement rate of 0.053%. Posts are seen about 30K times each, and 0.681% of those impressions turn into an interaction. That is about 7.80% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 7 posts sampled, 57% carry an image or video, 14% are part of a thread and 43% link out. The account's strongest tracked post pulled 254K interactions, about 1260x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on October 7, 2026.
Where this sits in the catalog
At 0.053%, Julie Zhuo sits above the 25th percentile of the 205,048 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 57% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 43% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 57% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 169 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 14, 20261260x their median
Why aren't Football teams trying this technique to score easier goals.. Are they stupid? https://t.co/Jm6gzIuyMx
- Jun 18, 2026253x their median
Announcing a new division of Midjourney called "Midjourney Medical" https://t.co/c14YcO6yaU
- Jun 22, 2026183x their median
It’s been a minute. 2015–2018 - Exited FreeCharge. Spent time learning and investing. - Pondered about: Why can't trust be rewarded? Started with $1M of personal capital. - Launched CRED to reward people for paying credit card bills on time. 2019–2025 - Built a system run by a team that values ownership, judgment, and craft. - Grew from 0 to 17M members by aligning incentives with behaviour. - Built several products during COVID lockdowns. - Raised $900M+ from global investors. Did 4 ESOP buybacks. - Made Indiranagar and IPL ads slightly more interesting. - Received a full stack of regulatory licences. - Lost 35 kilos. - Scaled from 0 to ~$325M ( ~₹3,200 crore) in annual revenue across payments, lending, insurance, commerce, wealth, and credit cards. 2026 - First profitable quarter (yet occasionally asked what our business model is) - Raised another $900M from Meta in primary and secondary capital. - Announcing our 5th ESOP buyback. Today CRED is ready for its next phase. I am stepping back and @miten steps in as interim CEO, partnered with an incredibly talented team. He has been heading strategy and finance and suffering me since 2020. I’m stepping away from the operating role and will continue as a shareholder. My commitment doesn’t change. Just the role. Extremely grateful to our members, partners, regulators, and investors who made this possible. And to our board, Shailendra, Micky, Saurabh for their extraordinary conviction. Team CRED, I’ll still expect you to be a 10x version of yourselves. As for me, I’ll be joining Meta to lead WhatsApp globally. Meta comes in as a minority investor in CRED. No access to member data. While it’s come very far, the delta between WhatsApp today and its full potential is massive. I look forward to working with Mark, Chris, and the leadership across Meta for the next step in WhatsApp’s journey. Will, thank you for scaling something the world relies on quietly, and for making this transition smooth. Onwards.
- May 14, 2026155x their median
What happens when you post a real Monet and say it’s AI? The coolest art social experiment I’ve seen in a while. Thank you @SHL0MS https://t.co/qlxRq1NAiR
- Aug 6, 202693x their median
My parents died suddenly in a car accident 25 years ago this year. I was 21, and became a guardian for my little brother and sister (10 and 12 at the time). I've spoken about the accident and its impact on a couple of podcasts, but it's fresh on my mind as my brother just shared with me a handwritten letter I sent to him at his school. He's kept it with him ever since. I've transcribed it below; he told me last night that it's helped him many times over the past two decades. Sharing it here in case what I said back then in an attempt to help a little lost boy is of assistance to anyone else. 23 July 2002 To Harry, From Freddie. 1. Don't panic. 2. You have many people watching your back. I am one of them and I am watching it very closely. 3. The accident was nobody's fault. Therefore we cannot legitimately blame anyone for it. We call it an accident for this reason. 4. We cannot bring Mummy and Daddy back – but this has important consequences: – We need to remember what they taught us. – We need to behave as they would have wanted us to. – Because they are not alive, but we are, we owe both ourselves and their memory a duty to live as well and as fully as we possibly can, not to give in, not to give up. Because of the accident we have been given a very special insight into what it means to be alive – to live as fully as we can, to consider others, to work at what we are good at, and work even harder at what is difficult. Something has been wasted, something has been lost. We must make sure that our lives are not. We shall always regret that Mummy and Daddy are not here – let us not regret anything we do, or know that we had a chance and threw it away. Whatever happens, I have got your back. Even if I do sometimes hit you with cricket balls. Run straight, look your foe in the eye, and never back down. Strength and honour! I love you very much.
- May 22, 202641x their median
A friend of mine had her embryos screened by Herasight and they found one with an IQ score in the 99.99th percentile https://t.co/qE4s3bs7AY
- Mar 19, 201923x their median
My book “The Making of a Manager” is out today 🎉 It’s everything I wish I’d known when I became a manager at the age of 25. Know someone who might benefit from it or looking for a refresher for yourself? Please help me spread the word! https://t.co/h9lcQdaMjb
- May 28, 202631x their median
My salary as an employee: Year 1: $54K (Big 4 accounting) Year 2: $60K (worked at startup) Year 3: $80K (startup) Year 4: $105K (software engineer) Year 5: $115K (software engineer) Then, I quit my job to build Starter Story. My revenue as an owner: Year 1: $0 Year 2: $12K Year 3: $67K Year 4: $186K Year 5: $497K Year 6: $752K Year 7: $1.6M Year 8: Sold the company. Bet on yourself.
- Jun 2, 202630x their median
We're finally shedding the .so (thank you Somalia!), and using the .com for @NotionHQ. And for this beautiful moment, I want to share a fun story: Back in 2018, I had just joined Notion, and one of the first things @ivan asked me to do was figure out how we could own https://t.co/BxoFvc83VG. I had never done a big domain purchase before, so I reached out to a few domain brokers to understand the landscape. We tried different brokers, kept things anonymous, and attempted to surface a price the seller might consider. A year went by… nothing. Meanwhile, it was pretty clear this was only going to get more expensive as we grew. We needed a different approach. A fellow founder connected me to a broker who took a very different tack. Less transactional, more long-term relationship builder. He spent months getting to know the domain owner. Turns out owner was a fellow entrepreneur in the west coast… and a huge Grateful Dead fan. So we figured, why not get creative? Something beyond just price. So I called up our investor Ronny Conway and asked if there was any way he could help set up a private meeting between the domain owner and the Grateful Dead. Ronny is one of those people who somehow makes impossible things possible. A week later he calls me back: “New York City. Halloween. 15 minutes after the concert. Done.” The broker went back to the owner with an offer: some cash, some equity, and a private meeting with the Grateful Dead. That got his attention. He didn’t take the band meeting in the end, but he did lean into the equity (great call, in hindsight). We shook hands, and a few weeks later, the deal was done. I’ve been waiting years for the day we move our product to https://t.co/BxoFvc83VG. Looks like 2026 is finally the year. Safe to say I’m unreasonably excited about this update!
- Aug 18, 202620x their median
Gf yelled at me bc i went to dinner with 4 of my friends and got "literally 0 useful bits of gossip what the fuck" Like girl, we're 5 guys in finance. We're not talking about engagements or pregnancies. The entire conversation revolved around situational awareness's terrible risk management, jane street, and tax arb strategies. We had a wonderful evening.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 202 interactions against 380K followers, an engagement rate of 0.053%. Posts are seen about 30K times each, and 0.681% of those impressions turn into an interaction. That is about 7.80% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 7 posts sampled, 57% carry an image or video, 14% are part of a thread and 43% link out. The account's strongest tracked post pulled 254K interactions, about 1260x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Julie Zhuo's engagement rate on X?
- Julie Zhuo (@joulee) has an engagement rate of 0.053%, based on the median interactions across 7 original posts from the last 30 days against 380,423 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.053%, Julie Zhuo sits above the 25th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @joulee have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @joulee post?
- Most posts go out around 20:00 UTC, and Tuesday is its busiest day, at roughly 0.47 posts per day across the measured window.