Back to @joelklatt's profile

Joel Klatt engagement report

@joelklatt - 342K followers on X

Measured over 13 original posts from a 30-day window, last computed on September 14, 2026.

Engagement

Bottom quarter for its size
Per follower
0.009%
of 342K followers
Per impression
0.082%
37K views on a typical post
Reach
10.8%
of its followers see a post
Typical post
30
interactions (median)
Saved
0.008%
3 bookmarks on a typical post
Posting rate
0.47/day
active 40% of days
Peak time
03:00 UTC
Wednesday

A typical post picks up 30 interactions against 342K followers, an engagement rate of 0.009%. Measured over 13 original posts, its engagement rate beats 24% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 37K times each, and 0.082% of those impressions turn into an interaction. That is about 10.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 13 posts sampled, 85% link out. The account's strongest tracked post pulled 17K interactions, about 580x its own typical post.

Measured over 13 original posts from a 30-day window, last computed on September 14, 2026.

Compared with accounts its own size

Joel Klatt's engagement rate beats 24% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 5% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, Joel Klatt sits above the 10th percentile of the 157,515 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 157,515 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,033 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link85% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 85% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 136 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 6, 2026580x their median

    No way…wild How did they put a second back on? We need to nationalize officiating.

    16K63434122344K viewsView on X
  • Sep 4, 2026267x their median

    Please tweet HOLY COW!! What a finish Go Buffs!!

    7.4K377127791.4M viewsView on X
  • Apr 6, 2026114x their median

    Incredible day celebrating the Risen Savior!! Praise Jesus!!

    3.3K6315176K viewsView on X
  • Jun 10, 202672x their median

    This Sorsby situation is a disaster! https://t.co/wuEYfy7aH4

    1.9K1397310121K viewsView on X
  • Sep 6, 202633x their median

    It’s so exciting to be back in the booth enjoying college football with all of you again. However, this time of year I am reminded of where my true identity and worth lies. I shared my journey at the Colorado Prayer Luncheon in May. https://t.co/2l5wvclVhP

    9293520292K viewsView on X
  • Jun 5, 202626x their median

    Couldn’t be more excited to be part of this iconic franchise! The team has done an incredible job with this game and if you love college football I know you will love 27! https://t.co/0cawGbjkP8

    7034134462K viewsView on X
  • Sep 7, 20263.6x their median

    Week 1 reaction and my new top 10…including full breakdown of the wild review in Michigan @JoelKlattShow https://t.co/27P2TmZZ4C

    691126341K viewsView on X
  • Jan 10, 20263.3x their median

    Full recap of the CFP Semi round!! - The Hoosier machine rolls on - Miami overcomes Miami - Chambliss is a DUDE - The “SEC gauntlet” narrative needs to DIE https://t.co/Pl9dGVJBWJ

    64413182K viewsView on X
  • Apr 13, 20262.5x their median

    Love chatting with DJ about all things NFL Draft…Probably the best thing you will listen to today!! LOL https://t.co/3LwHzzkWG9

    6591088K viewsView on X
  • Jan 20, 20262.4x their median

    Indiana has won the National Championship…what does this mean for CFB? My full reaction up now @JoelKlattShow https://t.co/sf55sObeIp

    45410138K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell Twitter (X) accounts - escrow-protected

PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 30 interactions against 342K followers, an engagement rate of 0.009%. Measured over 13 original posts, its engagement rate beats 24% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 37K times each, and 0.082% of those impressions turn into an interaction. That is about 10.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 13 posts sampled, 85% link out. The account's strongest tracked post pulled 17K interactions, about 580x its own typical post.

What is Joel Klatt's engagement rate on X?
Joel Klatt (@joelklatt) has an engagement rate of 0.009%, based on the median interactions across 13 original posts from the last 30 days against 341,525 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, Joel Klatt sits above the 10th percentile of the 157,515 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @joelklatt have real engagement?
Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @joelklatt post?
Most posts go out around 03:00 UTC, and Wednesday is its busiest day, at roughly 0.47 posts per day across the measured window.

Keep going