J.K. Rowling engagement report
@jk_rowling - 14M followers on X
Measured over 10 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 14K interactions against 14M followers, an engagement rate of 0.1%. Measured over 10 original posts, its engagement rate beats 71% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 717K times each, and 1.92% of those impressions turn into an interaction. That is about 5.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 10 posts sampled, 40% carry an image or video and 10% link out. The account's strongest tracked post pulled 763K interactions, about 39x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on October 25, 2026.
Compared with accounts its own size
J.K. Rowling's engagement rate beats 71% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 66% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.1%, J.K. Rowling sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 40% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 10% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 40% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 212 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 11, 202539x their median
If you believe free speech is for you but not your political opponents, you're illiberal. If no contrary evidence could change your beliefs, you're a fundamentalist. If you believe the state should punish those with contrary views, you're a totalitarian. If you believe political opponents should be punished with violence or death, you're a terrorist.
- Sep 12, 202617x their median
You can’t help but be moved by the quiet dignity and eloquence of his argument. https://t.co/5ocS0U9aRj
- Aug 20, 202616x their median
If you walked up to Mike Tyson in a bar and punched him in the face, I doubt ‘you can’t hit back because I’m so puny!’ would save you from consequences. Same on X. If you want to punch me in public but don’t want to risk a brain injury in return, stick to your own weight class.
- Aug 25, 202614x their median
Dolly Parton’s Imagination Library was the best contribution to child literacy ever made by a celebrity. Our paths crossed once, in the 90s, backstage at a talk show, and I was completely tongue-tied and starstruck. RIP Dolly. You were a complete, irreplaceable one-off.
- Aug 1, 202614x their median
If you don’t think he’s a woman, you’re transphobic. When he claimed to be a woman, he became a woman. He now belongs in women’s changing rooms, bathrooms, hospital wards, prison cells and rape support centres. If you try and differentiate between him and a trans woman who looks more convincing as a woman, you are promoting patriarchal beauty norms. If you admit to seeing an aggressive and possibly unbalanced man in this video, you’re saying all trans people are mentally ill predators. If you refuse to let him into female-only spaces, you’re removing his right to exist. If you suggest he could comfortably use male facilities, you secretly want him assaulted. If you refuse to call him ‘she’, you are guilty of unpardonable cruelty. If you’re a woman who wouldn’t want to share a locker room with him, or a man who wouldn’t want your daughter, sister or mother to get undressed in close proximity to him, you belong to the far-right. If you point out that there is no objective difference between his claim to be a woman and that of any other biological male claiming a trans identity, you are too stupid to understand the circular arguments explaining why he’s not really trans whereas other men who say they’re women are really trans. If you’re righteous, you must argue that this man’s self-declared identity overrides any consideration of the safety and rights of females. To be godly, you must agree he’s as ‘valid’ as every other trans woman, because people are who they say they are. No matter what your eyes, ears and common sense are telling you, if you don’t want to end up on the wrong side of history, you must pretend to believe that this angry, intimidating man is actually a vulnerable, oppressed woman.
- Aug 1, 20269.0x their median
It’s so important to remain understated on one’s birthday, to avoid anything gaudy or vulgar. https://t.co/WoHjrNbdby
- Aug 25, 20267.3x their median
Well, joke’s on you, because neither of us want Jolene to take our man. https://t.co/0rrPU2tqrb
- Aug 1, 20266.7x their median
As it’s my birthday, I’ve taken it easy today: only three penises and just the two vulvas. Apologies to those waiting. Normal service will resume tomorrow. No need to keep everything exposed while queuing. https://t.co/zzK47SWr2O
- Aug 18, 20265.9x their median
The more nonsensical and obviously absurd a belief is, the more people who hold it (or pretend to) will resist recanting. The potential for humiliation rises in direct proportion to the ridiculousness of what they've publicly swallowed. They see no choice but to double down.
- Sep 16, 20265.6x their median
Being trans isn’t a mental illness, so mentally ill people can’t be trans, and no predator would pretend to be trans so trans predators aren’t trans, and all trans people are being their authentic selves unless their authentic self is a rapist in which case they’re pretending. https://t.co/qPUXLnpkoQ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 14K interactions against 14M followers, an engagement rate of 0.1%. Measured over 10 original posts, its engagement rate beats 71% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 717K times each, and 1.92% of those impressions turn into an interaction. That is about 5.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 10 posts sampled, 40% carry an image or video and 10% link out. The account's strongest tracked post pulled 763K interactions, about 39x its own typical post.
- What is J.K. Rowling's engagement rate on X?
- J.K. Rowling (@jk_rowling) has an engagement rate of 0.1%, based on the median interactions across 10 original posts from the last 30 days against 13,769,671 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.1%, J.K. Rowling sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @jk_rowling have real engagement?
- Its engagement rate beats 71% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @jk_rowling post?
- Most posts go out around 19:00 UTC, and Thursday is its busiest day, at roughly 0.97 posts per day across the measured window.