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Jimmy Fallon engagement report

@jimmyfallon - 43M followers on X

Measured over 7 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.003%
of 43M followers
Per impression
0.133%
901K views on a typical post
Reach
2.10%
of its followers see a post
Typical post
1.2K
interactions (median)
Saved
0.009%
79 bookmarks on a typical post
Posting rate
0.3/day
active 23% of days
Peak time
00:00 UTC
Tuesday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.2K interactions against 43M followers, an engagement rate of 0.003%. Posts are seen about 901K times each, and 0.133% of those impressions turn into an interaction. That is about 2.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 7 posts sampled, 71% carry an image or video, 14% are part of a thread and 14% link out. The account's strongest tracked post pulled 651K interactions, about 268x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on October 25, 2026.

Where this sits in the catalog

At 0.003%, Jimmy Fallon sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video71% of posts+111%+108% to +115%34K
Outbound link14% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 71% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 14% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 157 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Feb 9, 2026268x their median

    DeBÍ TiRAR MáS FOToS https://t.co/heQbswmqj0

    609K40K1.3K7875.2M viewsView on X
  • Jul 19, 202686x their median

    Let's go! 갑시다! ¡Vamos! #FIFAWorldCup https://t.co/2GOWDoWQGW

    86K17K6152601.3M viewsView on X
  • Aug 25, 202647x their median

    I was lucky enough to know and work with the one and only Dolly Parton. She was a phenomenal guest on the show; always funny and always made everyone she met feel like a million dollars. We did duets together, laughed together and danced through Dollywood in the Smoky Mountains of Pigeon Forge. And even though we did all that, I would still get butterflies just being in her presence. And that’s kind of what I think of when I think of Dolly. She’s a butterfly. Beautiful. Magical. Dreamy. And like most butterflies, they stay for a moment - captivate you, fascinate you, mesmerize you and then fly away far too soon. I love you Dolly. I will always miss you.

    52K3.5K39161904K viewsView on X
  • Mar 30, 202635x their median

    Hmmmm how long have I known @bts_bighit? https://t.co/TLkpb4wbI5

    34K6.8K31785465K viewsView on X
  • Jun 17, 202632x their median

    It's officially that time of year when you have to start being really nice to your friend with a pool.

    34K1.6K1.7K3232.4M viewsView on X
  • May 22, 202623x their median

    Met Ella Bright & Belmont Cameli Off Campus! https://t.co/otA1LKXyle

    24K3.1K2083791.1M viewsView on X
  • May 1, 202620x their median

    First humans to see the dark side of the moon signed my copy of The Dark Side of the Moon!!! https://t.co/BLGNXOj616

    22K1.1K348123452K viewsView on X
  • May 9, 202620x their median

    I remember rehearsing for this bit on the sidewalk outside of the Tonight Show with @billyjoel and his band. I asked him, “Should we just do The Lion Sleeps Tonight?” There were two other songs. He said, “Well let’s just try it now with my band.” And that turned into three doo-wop songs on an NYC street corner. And THAT turned into this bit. Happy birthday to the one and only.

    21K1.8K3411681.2M viewsView on X
  • Apr 22, 202614x their median

    Great to see you @LucianoHuck, love to Brazil! 🇧🇷 PS: You left your coffee in my office! What do you guys think he drinks? https://t.co/wDkedYGLzB

    16K338446398927K viewsView on X
  • Mar 11, 202613x their median

    As spring approaches, I'd just like to politely remind everyone that natural deodorant doesn't work.

    14K1.0K34573584K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.2K interactions against 43M followers, an engagement rate of 0.003%. Posts are seen about 901K times each, and 0.133% of those impressions turn into an interaction. That is about 2.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 7 posts sampled, 71% carry an image or video, 14% are part of a thread and 14% link out. The account's strongest tracked post pulled 651K interactions, about 268x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Jimmy Fallon's engagement rate on X?
Jimmy Fallon (@jimmyfallon) has an engagement rate of 0.003%, based on the median interactions across 7 original posts from the last 30 days against 42,906,055 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Jimmy Fallon sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @jimmyfallon have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @jimmyfallon post?
Most posts go out around 00:00 UTC, and Tuesday is its busiest day, at roughly 0.3 posts per day across the measured window.

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