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Jimmy Choo engagement report

@jimmychoo - 1.5M followers on X

Measured over 25 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.006%
of 1.5M followers
Per impression
1.07%
7.8K views on a typical post
Reach
0.54%
of its followers see a post
Typical post
84
interactions (median)
Saved
0.051%
4 bookmarks on a typical post
Posting rate
0.83/day
active 63% of days
Peak time
16:00 UTC
Saturday

A typical post picks up 84 interactions against 1.5M followers, an engagement rate of 0.006%. Measured over 25 original posts, its engagement rate beats 28% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.8K times each, and 1.07% of those impressions turn into an interaction. That is about 0.536% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 16:00 UTC, and Saturday is the busiest day of the week. Of the 25 posts sampled, 100% carry an image or video and 64% link out. The account's strongest tracked post pulled 2.4K interactions, about 29x its own typical post. Recurring topics include #jimmychoo, #mfw, #spring2027.

Measured over 25 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #jimmychoo, #mfw, #spring2027.

Compared with accounts its own size

Jimmy Choo's engagement rate beats 28% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Jimmy Choo sits above the 10th percentile of the 156,711 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.5%
Engagement rate as a share of followers, across the 156,711 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,082 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link64% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 64% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 168 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 21, 202629x their median

    The new season Sunny trainer combines black leather, chocolate suede trims and a rose motif presented in precision-cut perforations as worn by Global brand ambassador, Wang Yibo. #JimmyChoo https://t.co/sBwKYrQuY3 https://t.co/fU87UbirFn

    1.4K949275256K viewsView on X
  • Jul 23, 202626x their median

    Dressed in illusion mesh, the Sunny trainer becomes a canvas for creativity. Styled with the Bar Holdall and worn by Wang Yibo. #JimmyChoo https://t.co/sBwKYrR2NB https://t.co/W56SCgiaZy

    1.2K861284752K viewsView on X
  • Jul 25, 202623x their median

    Effortless by design. The Sunny trainer in white leather and the Bar Holdall bag are made to move with you, wherever the season leads. As worn by Wang Yibo. #JimmyChoo https://t.co/sBwKYrR2NB https://t.co/hxwYHRLrDr

    1.2K735171745K viewsView on X
  • Aug 26, 20266.7x their median

    Dressed in black lace, the sculptural femininity of the Brigitte pump and mule are further enhanced. #JimmyChoo https://t.co/HCZneTmIeH https://t.co/1IhEh9G2Du

    46674161021K viewsView on X
  • Oct 3, 20264.3x their median

    Rosalía wears the Scarlett during Paris Fashion Week. Photographed by Dragos Sora and styled by Jose Carayol #JimmyChoo https://t.co/RCWneHz0z0

    328323013K viewsView on X
  • Sep 27, 20264.3x their median

    Take a closer look at hero styles from the Spring 2027 collection, presented at Milan Fashion Week. Photography: Daniel Aires #JimmyChoo https://t.co/zbq4Y1Jel8

    303508214K viewsView on X
  • Aug 27, 20263.2x their median

    An iconic style evolves. The Scarlett pump's corset-inspired upper takes the form of a lace ankle boot for Autumn 2026. #JimmyChoo https://t.co/HCZneTmap9 https://t.co/DzV299VQKk

    219398512K viewsView on X
  • Sep 11, 20262.9x their median

    The Jimmy Choo Bar has exclusively landed at Selfridges London and Manchester. Until 27th September. #JimmyChoo https://t.co/B5HVtzPWHm

    217253213K viewsView on X
  • Aug 10, 20262.9x their median

    A closer look at the Issy Pump and Bar Holdall bag. #JimmyChoo https://t.co/I3bNdwj6Ye https://t.co/oy0UfeBt0o

    205342015K viewsView on X
  • Aug 12, 20262.4x their median

    First introduced for Spring 2026, the Faiz pump evolves this season, debuting in leather and a contrasting metal filigree lace toe cap. #JimmyChoo https://t.co/I3bNdwj6Ye https://t.co/f3BCSswoVh

    159315611K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#jimmychoo#mfw#spring2027

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 84 interactions against 1.5M followers, an engagement rate of 0.006%. Measured over 25 original posts, its engagement rate beats 28% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.8K times each, and 1.07% of those impressions turn into an interaction. That is about 0.536% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 16:00 UTC, and Saturday is the busiest day of the week. Of the 25 posts sampled, 100% carry an image or video and 64% link out. The account's strongest tracked post pulled 2.4K interactions, about 29x its own typical post. Recurring topics include #jimmychoo, #mfw, #spring2027.

What is Jimmy Choo's engagement rate on X?
Jimmy Choo (@jimmychoo) has an engagement rate of 0.006%, based on the median interactions across 25 original posts from the last 30 days against 1,463,137 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Jimmy Choo sits above the 10th percentile of the 156,711 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @jimmychoo have real engagement?
Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @jimmychoo post?
Most posts go out around 16:00 UTC, and Saturday is its busiest day, at roughly 0.83 posts per day across the measured window.

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