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James Maslow engagement report

@jamesmaslow - 2.0M followers on X

Measured over 10 original posts from a 30-day window, last computed on August 20, 2026.

Engagement

Middle of its size range
Per follower
0.011%
of 2.0M followers
Per impression
1.74%
13K views on a typical post
Reach
0.66%
of its followers see a post
Typical post
232
interactions (median)
Saved
0.083%
11 bookmarks on a typical post
Posting rate
0.33/day
active 33% of days
Peak time
14:00 UTC
Tuesday

A typical post picks up 232 interactions against 2.0M followers, an engagement rate of 0.011%. Measured over 10 original posts, its engagement rate beats 43% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 1.74% of those impressions turn into an interaction. That is about 0.663% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 80% carry an image or video. The account's strongest tracked post pulled 18K interactions, about 81x its own typical post.

Measured over 10 original posts from a 30-day window, last computed on August 20, 2026.

Compared with accounts its own size

James Maslow's engagement rate beats 43% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 70% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.011%, James Maslow sits above the 25th percentile of the 9,789 accounts in this comparison. That places it in the below the median band, which runs 0.006% to 0.046%.

p100.001%
p250.006%
p50 (median)0.046%
p750.319%
p902.64%
p99357.2%
Engagement rate as a share of followers, across the 9,789 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 446,562 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.319%
90th percentile2.64%
99th percentile357.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video80% of posts+79%+73% to +85%5.8K
Outbound link0% of posts-49%-50% to -47%6.1K
Typical length--5%-7% to -4%7.9K
  • 80% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 241 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 18, 202681x their median

    I’m Jewish. I have family history that makes what’s happening in NYC right now impossible to ignore. This past week, mobs targeted synagogues in Brooklyn. A child was attacked. This is not politics, this is hatred, in plain sight, and too many people are scrolling past it. I made this video because silence has a cost. History has proven that. “Never Again” is not a slogan. It’s a responsibility. And that responsibility is yours too, whether you’re Jewish or not. Watch this. Share it. Say something. #neveragain

    12K3.0K2.2K190498K viewsView on X
  • Jun 24, 20263.3x their median

    Proof that the hair survived the 2010s https://t.co/I1QBh0vY4z

    6576833228K viewsView on X
  • Mar 28, 20262.5x their median

    Guess what? My new adventure series UNBOUND is on YouTube now! I’ve wanted to make a show like this forever, and finally decided to just do it. UNBOUND is going to take you with me, around the world, to try some of the most amazing adventures, with some of the most impressive people. New episodes every Tuesday at 9am PST, and trust me, they just get bigger and better! Go check out the first episode w/ @jaimecamil now! Link in bio.

    31224928164K viewsView on X
  • May 28, 20262.5x their median

    Antisemitism is not just a Jewish problem, it’s a human problem. I stand as a proud Jewish American, and will fight to uphold the god given rights and liberties for all of us. Thank you @GoldsteinBrooke for all that you do! https://t.co/DAWUlQeuWs

    4875622516K viewsView on X
  • Aug 3, 20261.9x their median

    Sometimes the job calls for a clean shave Big thanks to Blue Ridge, @JohnSchaech and @garywheelerfilm https://t.co/w4njbU0TF5

    35137321537K viewsView on X
  • Jun 8, 20261.8x their median

    Never quit and you’ll be fine

    287724179.8K viewsView on X
  • Jun 2, 20261.8x their median

    Cleaned up pretty well for the occasion @kennethcole https://t.co/iW3iVdbvho

    321433939.1K viewsView on X
  • Jun 7, 20261.6x their median

    Still recovering from this weekend 🔥 https://t.co/FA40kr82IA

    2974127312K viewsView on X
  • Aug 13, 20261.5x their median

    missing Miami 🏝️ https://t.co/7RVDO7hNnO

    3092513118K viewsView on X
  • Jul 2, 2026

    Can't wait to be back in Mexico 🇲🇽 See you on July 8 at Festival Alma Viva in Puerto Vallarta https://t.co/tavYrJMoGM

    2664527615K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 232 interactions against 2.0M followers, an engagement rate of 0.011%. Measured over 10 original posts, its engagement rate beats 43% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 1.74% of those impressions turn into an interaction. That is about 0.663% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 80% carry an image or video. The account's strongest tracked post pulled 18K interactions, about 81x its own typical post.

What is James Maslow's engagement rate on X?
James Maslow (@jamesmaslow) has an engagement rate of 0.011%, based on the median interactions across 10 original posts from the last 30 days against 2,006,555 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, James Maslow sits above the 25th percentile of the 9,789 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @jamesmaslow have real engagement?
Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @jamesmaslow post?
Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.33 posts per day across the measured window.

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