James Maslow engagement report
@jamesmaslow - 2.0M followers on X
Measured over 10 original posts from a 30-day window, last computed on August 20, 2026.
Engagement
A typical post picks up 232 interactions against 2.0M followers, an engagement rate of 0.011%. Measured over 10 original posts, its engagement rate beats 43% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 1.74% of those impressions turn into an interaction. That is about 0.663% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 80% carry an image or video. The account's strongest tracked post pulled 18K interactions, about 81x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on August 20, 2026.
Compared with accounts its own size
James Maslow's engagement rate beats 43% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 70% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.011%, James Maslow sits above the 25th percentile of the 9,789 accounts in this comparison. That places it in the below the median band, which runs 0.006% to 0.046%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.319% |
| 90th percentile | 2.64% |
| 99th percentile | 357.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 80% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 0% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | -5% | -7% to -4% | 7.9K |
- 80% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 241 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 18, 202681x their median
I’m Jewish. I have family history that makes what’s happening in NYC right now impossible to ignore. This past week, mobs targeted synagogues in Brooklyn. A child was attacked. This is not politics, this is hatred, in plain sight, and too many people are scrolling past it. I made this video because silence has a cost. History has proven that. “Never Again” is not a slogan. It’s a responsibility. And that responsibility is yours too, whether you’re Jewish or not. Watch this. Share it. Say something. #neveragain
- Jun 24, 20263.3x their median
Proof that the hair survived the 2010s https://t.co/I1QBh0vY4z
- Mar 28, 20262.5x their median
Guess what? My new adventure series UNBOUND is on YouTube now! I’ve wanted to make a show like this forever, and finally decided to just do it. UNBOUND is going to take you with me, around the world, to try some of the most amazing adventures, with some of the most impressive people. New episodes every Tuesday at 9am PST, and trust me, they just get bigger and better! Go check out the first episode w/ @jaimecamil now! Link in bio.
- May 28, 20262.5x their median
Antisemitism is not just a Jewish problem, it’s a human problem. I stand as a proud Jewish American, and will fight to uphold the god given rights and liberties for all of us. Thank you @GoldsteinBrooke for all that you do! https://t.co/DAWUlQeuWs
- Aug 3, 20261.9x their median
Sometimes the job calls for a clean shave Big thanks to Blue Ridge, @JohnSchaech and @garywheelerfilm https://t.co/w4njbU0TF5
- Jun 8, 20261.8x their median
Never quit and you’ll be fine
- Jun 2, 20261.8x their median
Cleaned up pretty well for the occasion @kennethcole https://t.co/iW3iVdbvho
- Jun 7, 20261.6x their median
Still recovering from this weekend 🔥 https://t.co/FA40kr82IA
- Aug 13, 20261.5x their median
missing Miami 🏝️ https://t.co/7RVDO7hNnO
- Jul 2, 2026
Can't wait to be back in Mexico 🇲🇽 See you on July 8 at Festival Alma Viva in Puerto Vallarta https://t.co/tavYrJMoGM
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 232 interactions against 2.0M followers, an engagement rate of 0.011%. Measured over 10 original posts, its engagement rate beats 43% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 1.74% of those impressions turn into an interaction. That is about 0.663% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 80% carry an image or video. The account's strongest tracked post pulled 18K interactions, about 81x its own typical post.
- What is James Maslow's engagement rate on X?
- James Maslow (@jamesmaslow) has an engagement rate of 0.011%, based on the median interactions across 10 original posts from the last 30 days against 2,006,555 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, James Maslow sits above the 25th percentile of the 9,789 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @jamesmaslow have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @jamesmaslow post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.33 posts per day across the measured window.