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James Martin engagement report

@jamesmartinchef - 677K followers on X

Measured over 2 original posts from a 30-day window, last computed on October 3, 2026.

Engagement

Per follower
0.011%
of 677K followers
Per impression
0.554%
14K views on a typical post
Reach
2.01%
of its followers see a post
Typical post
76
interactions (median)
Saved
0.004%
0 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
08:00 UTC
Tuesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 76 interactions against 677K followers, an engagement rate of 0.011%. Posts are seen about 14K times each, and 0.554% of those impressions turn into an interaction. That is about 2.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.5K interactions, about 20x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 3, 2026.

Where this sits in the catalog

At 0.011%, James Martin sits above the 10th percentile of the 205,475 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,475 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 148 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Mar 11, 202620x their median

    6 years ago I lost a great friend, and the world lost a great man, Michel Roux. Thank you Michel for being in my life, for your guidance, knowledge, wisdom and for being a true friend https://t.co/o1wYESHwx0

    1.5K4233148K viewsView on X
  • Jun 30, 202512x their median

    Thank you all for all your birthday messages …it’s an ice cream and flake kind of day🍦 https://t.co/MRqO6PaEej

    1.0K22121135K viewsView on X
  • Dec 31, 202510.0x their median

    Happy New Year all, let’s all make 2026 a belter! https://t.co/BI2WAaxplZ

    727300125K viewsView on X
  • Dec 24, 20259.7x their median

    Happy Christmas to everyone out there and on behalf of us all in the restaurants and us all on the Saturday show we wish you all the very best and thank you for your support! Have a good one x https://t.co/6HUdHBMYOS

    714190737K viewsView on X
  • Oct 16, 20258.7x their median

    Thank you for watching @sat_jamesmartin everyone! Massive news for the team and we are all chuffed to bits…bring on 2026 new ideas, new titles, and fab shows to come! Can’t wait! Thank you for watching ❤️ 👉 https://t.co/Im3U7PTGbi https://t.co/MquzWw1wTC

    634240531K viewsView on X
  • Aug 20, 20258.4x their median

    Wow, what news! You have shortlisted the show to the final 4 fave shows on daytime at this year’s NTAs! Thanks on behalf of the team and if you have a moment please vote! First time in 32 years on TV we have been on the list 🙌. Thank you again 👉 https://t.co/y2mqjqq0b5 https://t.co/j56oDtoHhJ

    603340520K viewsView on X
  • Jul 27, 20257.5x their median

    Brilliant…congrats England @Lionesses! https://t.co/Prw5licBj0

    553190118K viewsView on X
  • Feb 2, 20267.4x their median

    Bloody hell, thank you all for voting. The team is very chuffed! Thank you all ❤️ https://t.co/KHx6Qml4qy

    550120022K viewsView on X
  • Sep 10, 20257.3x their median

    Cooper is one regal hound! 👑 https://t.co/hosqUr8uXD

    54980119K viewsView on X
  • Sep 6, 20257.3x their median

    Just a little behind the scenes from Saturday Morning with James Martin and a big thank you from all of us for your @OfficialNTAs votes so far! Safe to say we are VERY excited. There’s still time if you haven’t voted yet 👉 https://t.co/y2mqjqq0b5 https://t.co/fJ6Xw7idoa

    530250027K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 76 interactions against 677K followers, an engagement rate of 0.011%. Posts are seen about 14K times each, and 0.554% of those impressions turn into an interaction. That is about 2.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.5K interactions, about 20x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is James Martin's engagement rate on X?
James Martin (@jamesmartinchef) has an engagement rate of 0.011%, based on the median interactions across 2 original posts from the last 30 days against 677,146 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, James Martin sits above the 10th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @jamesmartinchef have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @jamesmartinchef post?
Most posts go out around 08:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.

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