IxDF - Interaction Design Foundation engagement report
@ixdf_org - 63K followers on X
Measured over 30 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 2 interactions against 63K followers, an engagement rate of 0.003%. Measured over 30 original posts, its engagement rate beats 6% of 20,445 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.0K times each, and 0.199% of those impressions turn into an interaction. That is about 1.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video and 90% link out. The account's strongest tracked post pulled 13 interactions, about 6.5x its own typical post.
Measured over 30 original posts from a 30-day window, last computed on September 25, 2026.
Compared with accounts its own size
IxDF - Interaction Design Foundation's engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,445 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, IxDF - Interaction Design Foundation sits below the 10th percentile of the 205,475 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 90% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 90% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 942 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 27, 20266.5x their median
Design can help us address challenges that go far beyond products and interfaces. 🌍 Climate change, inequality, waste, and other systemic challenges involve more than technology. Human behavior is part of the equation. In Design for a Better World, Don Norman, Father of User Experience Design, shows you how humanity-centered design can help you approach complex problems and contribute to meaningful, lasting change. You’ll learn to think in systems, work with communities, navigate resistance to change, and apply design methods that consider the impact of your decisions on people, society, and the environment. 🌱 You’ll also explore circular design, ethics, creativity, and the incremental modular design process, giving you practical ways to approach challenges at both local and global scales. 🎓 Learn directly from Don Norman and develop the skills to consider the wider systems your design decisions affect. 👉 Enroll in our Design for a Better World with Don Norman course and start applying humanity-centered design to the challenges that matter: 🔗 https://t.co/lExwZUXvDv #HumanityCenteredDesign #UXDesign #DesignThinking #SustainableDesign #SystemsThinking
- Sep 20, 20265.5x their median
Want to understand where a customer journey breaks down and what to improve next? 🗺️ Journey mapping helps you visualize experiences from end to end, identify gaps and opportunities, and give your team a shared understanding of what customers experience. In our Journey Mapping: Improve the Customer Journey course, you’ll learn how to create different types of journey maps, turn customer insights into opportunities for improvement, and facilitate workshops that help stakeholders decide what to improve next. 💡 You’ll also get step-by-step processes, downloadable templates, and optional hands-on activities to put your skills into practice. 🎓 Learn from industry experts including Indi Young, Kai Wang, and Matt Snyder. 👉 Explore the course: https://t.co/B6DZNkEV75 #UserJourney #CustomerExperience #CustomerInsights #DesignProcess #DesignPortfolio
- Sep 9, 20265.0x their median
Game UX and game design shape different parts of the player experience, but they work closely together. 🎮 Game designers create the mechanics, rules, progression systems, and other elements that define what players can do. Game UX designers focus on how players experience those elements. They consider whether controls are easy to learn, feedback is clear, navigation makes sense, and players understand what to do next. Think of a puzzle. 🧩 The game designer might create the puzzle itself, while the Game UX designer helps make sure players understand how to interact with it, solve it, and enjoy the experience. And collaboration is essential. Game UX designers work closely with game designers, engineers, artists, audio specialists, and writers while advocating for the player throughout the development process. 💡 Different areas of expertise, one shared goal: building games players enjoy. 👉 Learn how Game UX works and develop the skills to advocate for the player in our Game UX Design: The Ultimate Guide course with Celia Hodent: https://t.co/ZjbON9e11V #GameUX #GameDesign #UXDesign #UserExperience #GameDevelopment
- Aug 21, 20264.5x their median
Making a smart choice about AI sometimes means choosing not to use it. 🤖 AI can help you explore more ideas, work faster, and create new experiences. But more AI doesn’t automatically lead to better design. Join Alan Dix, HCI expert, bestselling author of Human-Computer Interaction, and beloved IxDF instructor, to learn how decades of research into people and technology can help you make better choices about AI. You’ll discover how to: ✅ Understand what makes AI different through complexity, (un)certainty, co-adaptation, and agency ✅ Use “appropriate AI” to choose the right technology for the right situation ✅ Decide when less AI, or no AI at all, may serve users better ✅ Use AI in your design work while keeping human judgment at the center Whether you’re designing for AI or designing with it, develop the judgment to decide where AI genuinely helps and where another approach may be the better choice. 🗓️ Thursday, September 03, 2026 ⏰ 16:00 UTC 📹 Can’t attend live? You’ll get the recording to watch anytime. 👉 Save your spot now: 🔗 https://t.co/5o1Tbl5bFm
- Aug 23, 20264.0x their median
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- Sep 18, 20263.5x their median
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- Aug 31, 20263.0x their median
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- Aug 22, 20263.0x their median
Your UX portfolio starts before you add a single project. 💼 A strong portfolio isn’t simply a record of everything you’ve designed. It should show where you want to go, what you bring to the table, and why your work matters to the people you want to reach. That takes strategy. Before deciding which projects make the cut, get clear on the role you want, the strengths you want to communicate, and the employers or clients you want your portfolio to speak to. Then, learn from portfolios that do this effectively. 📌 Swipe through for 5 steps to build a portfolio strategy that supports the career you want. Want to go further? In our Build a Standout UX/UI Portfolio: Land Your Dream Job course, you’ll build your own portfolio as you learn, with practical guidance to help you present your skills and experience effectively. Learn more: 🔗 https://t.co/mN4G64ri2y #UXPortfolio #UXDesign #UIDesign #DesignCareer #PortfolioDesign
- Aug 19, 20263.0x their median
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- Sep 2, 20262.5x their median
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Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2 interactions against 63K followers, an engagement rate of 0.003%. Measured over 30 original posts, its engagement rate beats 6% of 20,445 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.0K times each, and 0.199% of those impressions turn into an interaction. That is about 1.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video and 90% link out. The account's strongest tracked post pulled 13 interactions, about 6.5x its own typical post.
- What is IxDF - Interaction Design Foundation's engagement rate on X?
- IxDF - Interaction Design Foundation (@ixdf_org) has an engagement rate of 0.003%, based on the median interactions across 30 original posts from the last 30 days against 63,084 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, IxDF - Interaction Design Foundation sits below the 10th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ixdf_org have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,445 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ixdf_org post?
- Most posts go out around 19:00 UTC, and Thursday is its busiest day, at roughly 1 posts per day across the measured window.