ITV News engagement report
@itvnews - 2.6M followers on X
Measured over 416 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 31 interactions against 2.6M followers, an engagement rate of 0.001%. Measured over 416 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 16K times each, and 0.195% of those impressions turn into an interaction. That is about 0.622% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 16.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 416 posts sampled, 99% link out. The account's strongest tracked post pulled 5.0K interactions, about 162x its own typical post.
Measured over 416 original posts from a 30-day window, last computed on October 25, 2026.
Compared with accounts its own size
ITV News's engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, ITV News sits below the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 2% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 99% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 2% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 99% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 125 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 15, 2026162x their median
Warning: Distressing and graphic language An undercover investigation inside Reform UK’s political operation has found senior party officials saying they have to “defend the indefensible” when dealing with accusations of racism against party figures, with Nigel Farage told he was “protecting” one Reform candidate from being sacked for allegedly racist views. ITV Exposure gained unprecedented access to Reform’s Westminster headquarters, sending in an undercover reporter inside the party in January 2026, where she worked as a press officer. She secretly recorded conversations between Reform officials as they dealt with multiple accusations of racism by Reform councillors and candidates. Reform UK told us: “Not all individuals covertly recorded by ITV are members of Reform UK. Where members, activists and councillors have clearly behaved inappropriately, investigations have commenced. In some cases, there have been suspensions and due process must be followed. “Reform UK has improved and prioritised its vetting procedures, but from time to time, a handful of individuals who do not share our values will initially make it through vetting. This is the same for all organisations. “There is no room for racism in Reform UK. We always respect due process of investigations and whilst these are ongoing it would not be appropriate to comment on individual cases.” Watch ‘Undercover: A Year in Reform’ on ITV1 & ITVX from 10:20pm on Sunday
- Oct 14, 2026155x their median
Warning: Distressing and graphic language An undercover investigation by ITV Exposure into Nigel Farage’s Reform UK has found multiple elected councillors and party candidates expressing racist views and using offensive language. ITV has obtained secretly recorded footage showing Reform officials from across England and Wales using violent, racist and sexist language. Councillors Alan Feeney, Chris Whelan and Jamie Campbell did not reply to our request for comment. Councillors Feeney and Whelan have since resigned from Reform UK. In a statement shared with ITV News, Reform UK said: "Where members, activists and councillors have clearly behaved inappropriately, investigations have commenced. In some cases, there have been suspensions and due process must be followed." "Reform UK has improved and prioritised its vetting procedures, but from time to time, a handful of individuals who do not share our values will initially make it through vetting. This is the same for all organisations."
- Oct 14, 2026150x their median
Warning: Distressing and graphic language A Reform councillor from South London has been recorded calling for King Charles to be decapitated because he “is a Muslim”, while another senior Reform councillor from Solihull said of Asian people: “drag out of their homes, stick them on planes and **** them off to Pakistan.” It’s part of an undercover investigation by ITV Exposure into Nigel Farage’s Reform UK. Councillor Dean Miller told us he was heavily medicated at the time due to a chronic pain condition and has since resigned from Reform. Councillor Raymond Dunning did not respond to our request for comment. In a statement shared with ITV News, Reform UK said "Where members, activists and councillors have clearly behaved inappropriately, investigations have commenced. In some cases, there have been suspensions and due process must be followed." "Reform UK has improved and prioritised its vetting procedures, but from time to time, a handful of individuals who do not share our values will initially make it through vetting. This is the same for all organisations." Watch ‘Undercover: A Year in Reform’ on ITV1 & ITVX from 10:20pm on Sunday
- Oct 16, 2026101x their median
GB News presenter forced to pay 'substantial' damages to Leeds councillor over riot claims https://t.co/lDXurPc074
- Oct 15, 202679x their median
Warning: Offensive language Reform UK MP for Runcorn and Helsby Sarah Pochin has said her party ‘excludes you if you’re a woman’ and that Reform has a ‘male issue’. The comments were made as part of an undercover investigation inside Reform UK’s political operation that has found senior party officials saying they have to “defend the indefensible”, with Nigel Farage told he was “protecting” one Reform candidate from being sacked for allegedly racist views. ITV Exposure gained unprecedented access to Reform’s Westminster headquarters, sending in an undercover reporter inside the party in January 2026, where she worked as a press officer. She secretly recorded conversations between Reform officials as they dealt with multiple accusations of racism by Reform councillors and candidates. Sarah Pochin did not respond to our request for a comment. Watch ‘Undercover: A Year in Reform’ on ITV1 & ITVX from 10:20pm on Sunday
- Sep 13, 202649x their median
Scottish, Welsh and Northern Irish leaders to sign independence pledge to pressure Westminster https://t.co/bD2M0nlhF1
- Oct 17, 202644x their median
Inside Reform: Aspiring Reform MP calls for 'concentration camps' for migrants https://t.co/TC0n8kVmny
- Aug 22, 202644x their median
Dog missing for nearly three weeks rescued in the Lake District https://t.co/cp9jIhoVJQ
- Oct 14, 202640x their median
Calls for Reform councillors to resign after 'chilling' ITV investigation https://t.co/sJiqxLtTln
- Oct 11, 202633x their median
Burnham says it is ‘clear’ Russia interfered in Brexit referendum https://t.co/8nj6803gi1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 31 interactions against 2.6M followers, an engagement rate of 0.001%. Measured over 416 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 16K times each, and 0.195% of those impressions turn into an interaction. That is about 0.622% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 16.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 416 posts sampled, 99% link out. The account's strongest tracked post pulled 5.0K interactions, about 162x its own typical post.
- What is ITV News's engagement rate on X?
- ITV News (@itvnews) has an engagement rate of 0.001%, based on the median interactions across 416 original posts from the last 30 days against 2,550,618 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, ITV News sits below the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @itvnews have real engagement?
- Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @itvnews post?
- Most posts go out around 06:00 UTC, and Thursday is its busiest day, at roughly 16.17 posts per day across the measured window.