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ねとらぼ engagement report

@itm_nlab - 301K followers on X

Measured over 40 original posts from a 30-day window, last computed on October 21, 2026.

Engagement

Middle of its size range
Per follower
0.012%
of 301K followers
Per impression
0.401%
9.0K views on a typical post
Reach
2.99%
of its followers see a post
Typical post
36
interactions (median)
Saved
0.033%
3 bookmarks on a typical post
Posting rate
1.33/day
active 23% of days
Peak time
03:00 UTC
Tuesday

A typical post picks up 36 interactions against 301K followers, an engagement rate of 0.012%. Measured over 40 original posts, its engagement rate beats 26% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.0K times each, and 0.401% of those impressions turn into an interaction. That is about 2.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 9.6K interactions, about 268x its own typical post.

Measured over 40 original posts from a 30-day window, last computed on October 21, 2026. Recurring tag: #pr.

Compared with accounts its own size

ねとらぼ's engagement rate beats 26% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.012%, ねとらぼ sits above the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 126 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 2, 2026268x their median

    【10周年】 本日で「5000兆円欲しい!」の画像が作られてからちょうど10年が経ちました 元画像は2016年9月2日にケースワベ(@KSUWABE)さんが投稿したもの なお、いまだ5000兆円を得られた人は確認されていません https://t.co/vHxIScQQ5p

    5.7K3.8K5128246K viewsView on X
  • Sep 17, 2026229x their median

    好きすぎて減 「町内カラオケ大会」のパンフレットに…… 大問題の“誤字”に「老眼には識別無理」「病院の待合室で笑いこらえ中です」 https://t.co/WBIAAOlFqk https://t.co/CasukY4e30

    6.9K995602611.8M viewsView on X
  • Sep 17, 2026223x their median

    これで修理費も無償なのすごい……! 地震で破損したNintendo Switch→任天堂へ修理に出すと…… 想像を超える“神対応”に「泣ける」「これだから任天堂ファンやめられない」 https://t.co/Os72gJEi6s https://t.co/wp6d2WUXKk

    7.4K52147802.2M viewsView on X
  • Sep 17, 202648x their median

    🎉10月7日〆切! 抽選1名様! 「テプラ」PRO SR-R2500P 🎁プレゼントキャンペーン実施中✨ 2ステップでカンタン応募📝 (1)このアカウントをフォロー(@itm_nlab) (2)この告知投稿をリポスト(引用リポストなら当選確率2倍に!) 製品の紹介はこちら👇 https://t.co/lkvl0YqDYt https://t.co/R7y4pTCbPP

    4409551232457K viewsView on X
  • Sep 4, 202636x their median

    え、そっちのコスプレ? 28歳女性が“ちいかわ”キャラのコスプレをしたら……「信じられないw」 目を疑う“驚きのコスプレ”に「クオリティ高い」 https://t.co/Z6NgVcPGHV https://t.co/sCMaJa9haV

    1.2K11355155K viewsView on X
  • Sep 16, 202614x their median

    パパが残していた「思い出貯金」 3歳息子の通帳記帳に行ったママ→「なんの振込み?」と思ったら…… まさかの光景に「うわー!最高な人みっけ」「初めて見た」 https://t.co/p35qpe0bf3 https://t.co/GlKA4YAOhO

    3839641581K viewsView on X
  • Oct 19, 202611x their median

    平成アニソン神曲集 高校生「図書館に神みたいなCDあった」→裏を見ると……「すごく欲しい!」 まさかの光景に「熱すぎ」「めっちゃええやん」 https://t.co/ajG7IKCts1 https://t.co/oMyuaqzHH3

    2908021438K viewsView on X
  • Sep 7, 20268.4x their median

    🎁読者プレゼント🎁 「Nintendo Switch 2」を抽選で1名様にプレゼント! さらに、条件クリアで【当選確率 最大4倍】に🎉 ✅【応募方法】 「ねとらぼメンバーシップ」(無料)に会員登録&ログイン→ 記事内の「応募する」ボタンをクリック! https://t.co/8eAsEZ9bVS 《さらに当選確率UP✨》 ① 「ねとらぼ」公式Xアカウント(@itm_nlab)をフォロー → 2倍 ② この告知ポストを、ハッシュタグ「#ねとらぼSwitch2プレゼント」をつけて引用リポスト → 2倍 ①+② 両方の条件を満たすと 【当選確率 最大4倍】🎉 応募締切:9月30日 23:59 ▼応募・詳細はこちら https://t.co/8eAsEZ9bVS #NintendoSwitch2 #ねとらぼSwitch2プレゼント #ねとらぼ読者プレゼント

    8972913222K viewsView on X
  • Sep 15, 20268.0x their median

    まな板かな? ラーメン屋で「メンマトッピング」と注文すると…… 「こ、これは板やん」衝撃の1杯に「割り箸の原木」「なんぞこれ」 https://t.co/AD5D3ZoIeF https://t.co/25x24f3pjs

    196831925K viewsView on X
  • Oct 17, 20266.8x their median

    ⏰もう応募した? 🎉『2027カレンダー 猫猫是好日(ねこねこ これこうじつ)』が2名様に当たる🐱🎁 2ステップでカンタン応募📝 (1)このアカウントをフォロー(@itm_nlab) (2)この告知投稿をリポスト(引用リポストなら当選確率2倍に!) ⏰10月30日〆切! 応募詳細・カレンダーの紹介はこちら👇 https://t.co/kvixJWUKL7

    711480259.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#pr

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 36 interactions against 301K followers, an engagement rate of 0.012%. Measured over 40 original posts, its engagement rate beats 26% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.0K times each, and 0.401% of those impressions turn into an interaction. That is about 2.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 9.6K interactions, about 268x its own typical post.

What is ねとらぼ's engagement rate on X?
ねとらぼ (@itm_nlab) has an engagement rate of 0.012%, based on the median interactions across 40 original posts from the last 30 days against 300,698 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, ねとらぼ sits above the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @itm_nlab have real engagement?
Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @itm_nlab post?
Most posts go out around 03:00 UTC, and Tuesday is its busiest day, at roughly 1.33 posts per day across the measured window.

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