itel engagement report
@itelNigeria - 205K followers on X
Measured over 40 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 46 interactions against 205K followers, an engagement rate of 0.023%. Measured over 40 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.1K times each, and 0.764% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 40 posts sampled, 98% carry an image or video and 15% are part of a thread. The account's strongest tracked post pulled 2.2K interactions, about 48x its own typical post. Recurring topics include #itela300plus, #flexyourvibe, #2screens2vibes.
Measured over 40 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #itela300plus, #flexyourvibe, #2screens2vibes.
Compared with accounts its own size
itel's engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 36% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.023%, itel sits above the 10th percentile of the 205,475 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 98% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 166 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 24, 202648x their median
Who wants a reward from us today?! 🤩 If Chelsea scores against Fulham tonight, we will reward YOU. Comment #itelPower80 and repost to qualify!
- Aug 31, 202640x their median
Today's GIVEAWAY is for YOU. 😎 If Arsenal score against Aston Villa tonight, we will reward you instantly! Comment #itelPower80 and repost to qualify.
- Jun 23, 202621x their median
Meet the all-new POWER 80.🔥 Built to survive the unexpected. Built to power through your day. With a Cage Frame Shockproof Design, IP68 & IP69 Water and Dust Resistance, a massive 7000mAh battery, and a smooth 120Hz display, the POWER 80 is designed for those who demand more from their smartphone. No case. No wahala. The POWER 80 is here.
- Sep 12, 202619x their median
It's GIVEAWAY TIME. 🤯 If Man City score against Man Utd, we will reward you ASAP. 🔥 To qualify, comment #itelPower80 and repost!
- Sep 29, 20267.4x their median
POV: You finally got your hands on the new itel A300+. ✨ https://t.co/ssbjtLjFqc
- Sep 28, 20266.5x their median
Welcome to the other side! ✨ The itel A300+ is out now at all retail stores near you. https://t.co/mkBzWj9tN7
- Sep 28, 20265.0x their median
Meet the all-new itel A300+! ✨ Two screens. More vibes. Zero limits. With a 2.0” interactive secondary screen, a massive 7000mAh battery, and IP65 water resistance with anti-drop screen protection, the A300+ is ready to match every side of you. One phone. Two sides. Endless ways to FLEX YOUR VIBE! Get yours TODAY at any phone retail store near you!
- Sep 22, 20264.9x their median
There's a whole new side to what's possible. See you on the other side! 😉 28.09.26. https://t.co/MPtV7mrPou
- Sep 24, 20263.7x their median
What's the name of our next smartphone? 👀 Drop your best guess below. 👇🏽 https://t.co/yL6phdLWKF
- Aug 14, 20263.5x their median
Which one is the Power 80 Lava Orange? 🤔 The right answer wins! #itelPower80 #NoCaseNoWahala https://t.co/PrVgUo97ET
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 46 interactions against 205K followers, an engagement rate of 0.023%. Measured over 40 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.1K times each, and 0.764% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 40 posts sampled, 98% carry an image or video and 15% are part of a thread. The account's strongest tracked post pulled 2.2K interactions, about 48x its own typical post. Recurring topics include #itela300plus, #flexyourvibe, #2screens2vibes.
- What is itel's engagement rate on X?
- itel (@itelNigeria) has an engagement rate of 0.023%, based on the median interactions across 40 original posts from the last 30 days against 205,057 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, itel sits above the 10th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @itelNigeria have real engagement?
- Its engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @itelNigeria post?
- Most posts go out around 10:00 UTC, and Tuesday is its busiest day, at roughly 1.63 posts per day across the measured window.