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アイリスオーヤマ株式会社【公式】 engagement report

@irisohyama_info - 302K followers on X

Measured over 39 original posts from a 30-day window, last computed on October 17, 2026.

Engagement

Middle of its size range
Per follower
0.047%
of 302K followers
Per impression
1.36%
10K views on a typical post
Reach
3.44%
of its followers see a post
Typical post
142
interactions (median)
Saved
0.019%
2 bookmarks on a typical post
Posting rate
2.1/day
active 70% of days
Peak time
00:00 UTC
Friday

A typical post picks up 142 interactions against 302K followers, an engagement rate of 0.047%. Measured over 39 original posts, its engagement rate beats 46% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 1.36% of those impressions turn into an interaction. That is about 3.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 46% carry an image or video, 8% are part of a thread and 21% link out. The account's strongest tracked post pulled 13K interactions, about 88x its own typical post. Recurring topics include #スキマックススキスキ, #クリスパ, #宮世琉弥.

Measured over 39 original posts from a 30-day window, last computed on October 17, 2026. Recurring tags: #スキマックススキスキ, #クリスパ, #宮世琉弥.

Compared with accounts its own size

アイリスオーヤマ株式会社【公式】's engagement rate beats 46% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.047%, アイリスオーヤマ株式会社【公式】 sits above the 25th percentile of the 206,113 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.143%.

p100.004%
p250.025%
p50 (median)0.143%
p750.68%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 206,113 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,273 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.143%
75th percentile0.68%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video46% of posts+111%+108% to +115%34K
Outbound link21% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 46% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 137 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 18, 202688x their median

    アイリスオーヤマのセカンド冷凍庫から幅も奥行もWスリムなタイプが登場🧊 / スキマックススキスキキャンペーン🎁 5️⃣名様にスキマックスをプレゼント! スキマックスWスリムに味の素冷凍食品の冷凍ギョーザは何個入るのか!? \ ①@irisohyama_info をフォロー🤝 ②この投稿を9/27(日)までにリポスト🔃 ③動画見てスキマックスに入る味の素のギョーザの数を予想!ハッシュタグ「スキマックススキスキ」とリプライすると当選確率🆙

    2.3K6.9K3.1K199431K viewsView on X
  • Aug 24, 202685x their median

    \フォロー&RPで参加/ じんわりホットアイマスク×可哀想にさんコラボ記念キャンペーン🌙❗ おぱんちゅうさぎ&んぽちゃむコラボデザインパッケージが10名様に当たる🎁 ①@irisohyama_infoをフォロー ②この投稿を8/30(日)までにRP🔁 ハッシュタグ「アイリスおぱちゃむ」をつけてリプライすると当選確率🆙

    2.2K7.3K2.3K216365K viewsView on X
  • Aug 25, 202613x their median

    #お綠さん発見! 掲載スタートしました✨ 📍掲載場所:東急・東京メトロ渋谷駅 📅掲載期間:8月24日(月)~30日(日) ※通行客の妨げになるような行為はご遠慮ください ※駅係員へのお問い合わせはご遠慮ください https://t.co/fjsGASreSS

    1.5K255518133K viewsView on X
  • Aug 27, 20269.9x their median

    【ニュースリリース】 「CRYSTALSPARK(クリスタルスパーク)」シリーズから、2026年秋冬限定フレーバー「CRYSTAL SPARK ジンジャーエール」「CRYSTAL SPARK 和梨」が9月1日から登場🫚🍐🫧 🔗 https://t.co/3Wv4ZAyBm2 併せて、#宮世琉弥 さんが出演する新TVCMを同日より全国で順次放送します📺 https://t.co/i2E61nKmjK

    1.1K18986377K viewsView on X
  • Sep 30, 20267.1x their median

    知名度では選びません #クリスパ https://t.co/QFF4qwr03z

    86812331442K viewsView on X
  • Sep 10, 20267.0x their median

    ホットアイマスクで推しを癒せる画像です🌙🪐 透過フレームなので、推しの画像に重ねてみてください✨ #アイリスおぱちゃむ https://t.co/R7h4dYIyfq

    86786439112K viewsView on X
  • Sep 29, 20266.9x their median

    🌈もうお迎えした❓   アイリスオーヤマでおぱんちゅうさぎ、んぽちゃむのコラボアイテム発売中~📢   ・毎日の疲れを癒す🌙【ホットアイマスク】 ・お出かけの必需品👜【流せるミニウェットティッシュ】 ・たっぷり100枚入り🌟【おしりふき】 ・絵柄がかわいい❤【生きりもち】   🔗購入はこちらから❕ https://t.co/ydqIHJeNWO   #可哀想に! #アイリスおぱちゃむ

    8838201049K viewsView on X
  • Sep 8, 20265.7x their median

    ジンジャーエールの香りが際立つすっきり飲みやすい無糖炭酸🫚​ 飲みっぷり最高な宮世さんです😎 https://t.co/C8Jezvraa7

    707922329K viewsView on X
  • Sep 10, 20265.4x their median

    もちろん #宮世琉弥 さんでございます🫧​ #クリスパ https://t.co/XhQXeEm5VR

    6608841127K viewsView on X
  • Sep 14, 20265.1x their median

    クリスパ新CM第二弾メイキング🫧 撮影中は役になりきった表情で現場を引き締めていましたが、休憩中は周りに配慮いただく優しさと無邪気な表情も🐐 そのギャップにスタッフ一同癒やされていました…✨ #宮世琉弥 #クリスパ https://t.co/0Mh4FfcmLV

    6141033729K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#スキマックススキスキ#クリスパ#宮世琉弥#10月10日はお好み焼の日#ajinomotoギョーザ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 142 interactions against 302K followers, an engagement rate of 0.047%. Measured over 39 original posts, its engagement rate beats 46% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 1.36% of those impressions turn into an interaction. That is about 3.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 46% carry an image or video, 8% are part of a thread and 21% link out. The account's strongest tracked post pulled 13K interactions, about 88x its own typical post. Recurring topics include #スキマックススキスキ, #クリスパ, #宮世琉弥.

What is アイリスオーヤマ株式会社【公式】's engagement rate on X?
アイリスオーヤマ株式会社【公式】 (@irisohyama_info) has an engagement rate of 0.047%, based on the median interactions across 39 original posts from the last 30 days against 302,048 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.047%, アイリスオーヤマ株式会社【公式】 sits above the 25th percentile of the 206,113 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @irisohyama_info have real engagement?
Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @irisohyama_info post?
Most posts go out around 00:00 UTC, and Friday is its busiest day, at roughly 2.1 posts per day across the measured window.

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