アイリスオーヤマ株式会社【公式】 engagement report
@irisohyama_info - 302K followers on X
Measured over 39 original posts from a 30-day window, last computed on October 17, 2026.
Engagement
A typical post picks up 142 interactions against 302K followers, an engagement rate of 0.047%. Measured over 39 original posts, its engagement rate beats 46% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 1.36% of those impressions turn into an interaction. That is about 3.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 46% carry an image or video, 8% are part of a thread and 21% link out. The account's strongest tracked post pulled 13K interactions, about 88x its own typical post. Recurring topics include #スキマックススキスキ, #クリスパ, #宮世琉弥.
Measured over 39 original posts from a 30-day window, last computed on October 17, 2026. Recurring tags: #スキマックススキスキ, #クリスパ, #宮世琉弥.
Compared with accounts its own size
アイリスオーヤマ株式会社【公式】's engagement rate beats 46% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.047%, アイリスオーヤマ株式会社【公式】 sits above the 25th percentile of the 206,113 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.143% |
| 75th percentile | 0.68% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 46% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 21% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 46% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 137 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 18, 202688x their median
アイリスオーヤマのセカンド冷凍庫から幅も奥行もWスリムなタイプが登場🧊 / スキマックススキスキキャンペーン🎁 5️⃣名様にスキマックスをプレゼント! スキマックスWスリムに味の素冷凍食品の冷凍ギョーザは何個入るのか!? \ ①@irisohyama_info をフォロー🤝 ②この投稿を9/27(日)までにリポスト🔃 ③動画見てスキマックスに入る味の素のギョーザの数を予想!ハッシュタグ「スキマックススキスキ」とリプライすると当選確率🆙
- Aug 24, 202685x their median
\フォロー&RPで参加/ じんわりホットアイマスク×可哀想にさんコラボ記念キャンペーン🌙❗ おぱんちゅうさぎ&んぽちゃむコラボデザインパッケージが10名様に当たる🎁 ①@irisohyama_infoをフォロー ②この投稿を8/30(日)までにRP🔁 ハッシュタグ「アイリスおぱちゃむ」をつけてリプライすると当選確率🆙
- Aug 25, 202613x their median
#お綠さん発見! 掲載スタートしました✨ 📍掲載場所:東急・東京メトロ渋谷駅 📅掲載期間:8月24日(月)~30日(日) ※通行客の妨げになるような行為はご遠慮ください ※駅係員へのお問い合わせはご遠慮ください https://t.co/fjsGASreSS
- Aug 27, 20269.9x their median
【ニュースリリース】 「CRYSTALSPARK(クリスタルスパーク)」シリーズから、2026年秋冬限定フレーバー「CRYSTAL SPARK ジンジャーエール」「CRYSTAL SPARK 和梨」が9月1日から登場🫚🍐🫧 🔗 https://t.co/3Wv4ZAyBm2 併せて、#宮世琉弥 さんが出演する新TVCMを同日より全国で順次放送します📺 https://t.co/i2E61nKmjK
- Sep 30, 20267.1x their median
知名度では選びません #クリスパ https://t.co/QFF4qwr03z
- Sep 10, 20267.0x their median
ホットアイマスクで推しを癒せる画像です🌙🪐 透過フレームなので、推しの画像に重ねてみてください✨ #アイリスおぱちゃむ https://t.co/R7h4dYIyfq
- Sep 29, 20266.9x their median
🌈もうお迎えした❓ アイリスオーヤマでおぱんちゅうさぎ、んぽちゃむのコラボアイテム発売中~📢 ・毎日の疲れを癒す🌙【ホットアイマスク】 ・お出かけの必需品👜【流せるミニウェットティッシュ】 ・たっぷり100枚入り🌟【おしりふき】 ・絵柄がかわいい❤【生きりもち】 🔗購入はこちらから❕ https://t.co/ydqIHJeNWO #可哀想に! #アイリスおぱちゃむ
- Sep 8, 20265.7x their median
ジンジャーエールの香りが際立つすっきり飲みやすい無糖炭酸🫚 飲みっぷり最高な宮世さんです😎 https://t.co/C8Jezvraa7
- Sep 10, 20265.4x their median
もちろん #宮世琉弥 さんでございます🫧 #クリスパ https://t.co/XhQXeEm5VR
- Sep 14, 20265.1x their median
クリスパ新CM第二弾メイキング🫧 撮影中は役になりきった表情で現場を引き締めていましたが、休憩中は周りに配慮いただく優しさと無邪気な表情も🐐 そのギャップにスタッフ一同癒やされていました…✨ #宮世琉弥 #クリスパ https://t.co/0Mh4FfcmLV
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 142 interactions against 302K followers, an engagement rate of 0.047%. Measured over 39 original posts, its engagement rate beats 46% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 1.36% of those impressions turn into an interaction. That is about 3.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 46% carry an image or video, 8% are part of a thread and 21% link out. The account's strongest tracked post pulled 13K interactions, about 88x its own typical post. Recurring topics include #スキマックススキスキ, #クリスパ, #宮世琉弥.
- What is アイリスオーヤマ株式会社【公式】's engagement rate on X?
- アイリスオーヤマ株式会社【公式】 (@irisohyama_info) has an engagement rate of 0.047%, based on the median interactions across 39 original posts from the last 30 days against 302,048 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.047%, アイリスオーヤマ株式会社【公式】 sits above the 25th percentile of the 206,113 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @irisohyama_info have real engagement?
- Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @irisohyama_info post?
- Most posts go out around 00:00 UTC, and Friday is its busiest day, at roughly 2.1 posts per day across the measured window.