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Žurnāls IR engagement report

@irLV - 69K followers on X

Measured over 38 original posts from a 30-day window, last computed on September 18, 2026.

Engagement

Bottom 10% for its size
Per follower
0.003%
of 69K followers
Per impression
0.161%
1.2K views on a typical post
Reach
1.81%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.33/day
active 30% of days
Peak time
17:00 UTC
Thursday

A typical post picks up 2 interactions against 69K followers, an engagement rate of 0.003%. Measured over 38 original posts, its engagement rate beats 8% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.2K times each, and 0.161% of those impressions turn into an interaction. That is about 1.81% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 50 interactions, about 25x its own typical post. Recurring topics include #ernestszīmē, #kāpelnītvairāk, #sif_maf2026.

Measured over 38 original posts from a 30-day window, last computed on September 18, 2026. Recurring tags: #ernestszīmē, #kāpelnītvairāk, #sif_maf2026.

Compared with accounts its own size

Žurnāls IR's engagement rate beats 8% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Žurnāls IR sits below the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 253 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 13, 202625x their median

    Iļja Polis ir no tiem retajiem Latvijas jauniešiem, kas iestājušies Hārvarda Universitātē ASV. Un pats stāsta, ka tas nebūtu iespējams, ja kopš bērnības viņu neatbalstītu vissvarīgākais cilvēks dzīvē — tētis Edgars Polis. Kā puisis no Balviem nokļuva prestižajā Hārvardā? 🔗 https://t.co/9alPTxLKsh

    471025.2K viewsView on X
  • Sep 11, 20267.5x their median

    Turpinām intervijas ar premjerministra amata kandidātiem. Andris Šuvajevs uzskata, ka pēc vēlēšanām būs tikai divi koalīcijas varianti — vai nu ar Progresīvajiem, vai ar Šleseru. Intervijā vaicājām arī par Siliņas valdības krišanas iemesliem un sekām. 🔗 https://t.co/RmwAcmwQtu

    131102.0K viewsView on X
  • Sep 16, 20264.5x their median

    Jaunajā IR – Pie Latvijas skatītājiem beidzot nonākusi ilgi lolotā un pasauli apceļojusī Viestura Kairiša filma Uļa. Intervijā viņš runā arī Latvijas kultūras nozīmi laikā, kad sabiedrībā un politikā valda haoss. Lasi IR rakstus tikai par 1€/mēn. 🔗 https://t.co/txpnObNccU https://t.co/GWENPkKrpN

    90001.0K viewsView on X
  • Sep 16, 20264.5x their median

    Uz Latvijas ekrāniem beidzot nonākusi ilgi lolotā Viestura Kairiša filma "Uļa". Kā tapa "Uļa" un kāpēc tā solās būt svarīga ne tikai Latvijas, bet arī pasaules skatītājiem, lasiet rakstā, kas tapa pirms filmas pirmizrādes Kannu kinofestivālā. 🔗 https://t.co/vhowVLuvr9 https://t.co/1aOt2dISea

    90001.3K viewsView on X
  • Sep 15, 20264.5x their median

    Jauniešu veidots laikraksts "Krējums" aicina latviešus izkāpt no cietēja lomas un kopīgi veidot labāku nākotni. Kā tapa "Krējums", un kādu Latviju vēlētos redzēt jaunieši? Lasi IR rakstus tikai par 1€/mēn. 🔗 https://t.co/LigCNZOLiL https://t.co/pWKT8m2nbX

    63001.5K viewsView on X
  • Sep 11, 20264.5x their median

    Kā vērtēt Kulberga valdības 100 dienas? Par ko nobažījies Andris Šuvajevs? Cik dārgi maksā "airBaltic" noturēšanās gaisā? Par šiem un citiem jautājumiem spriež "Ir" kolēģi Ieva Jakone, @AivarsOzo un @raudseps. 🔗 https://t.co/3uMOLy6Vlv https://t.co/0IeEBUPy5C

    72001.3K viewsView on X
  • Sep 9, 20263.5x their median

    Jaunajā IR – Nacionālā aviokompānija vienojusies par ļoti sālītu starpaizdevumu – pirmo soli rekapitalizācijas procesā. Vai jauns aizdevums glābs airBaltic, un kādu teikšanu uzņēmumā saglabās valsts? Lasi IR rakstus par 1€/mēn. 🔗 https://t.co/HqVjfZ1c2s https://t.co/IMYmZ4HwrB

    52001.3K viewsView on X
  • Sep 10, 20263.0x their median

    Vēl dažas stundiņas — tā savā jubilejas vakarā Latviešu biedrības namā jokoja rakstnieks Roalds Dobrovenskis (90), runājot par savu drošticamo uzturēšanos šajā pasaulē. Intervijā jubilārs runā par Staļinu, savas demences dokumentēšanu un mīlestību. 🔗 https://t.co/IiXvs7yI0x https://t.co/ZX9pdLf52K

    60001.3K viewsView on X
  • Sep 14, 20262.5x their median

    Austrumvācijas alternatīvā nolemtība. Nepakļautā Kanāda. 11. septembra terorakta ilgstošā ietekme. Par šīm un citām ārpolitikas aktualitātēm diskutē “Ir” komentētājs Pauls Raudseps un “Luminor” bankas ekonomists Pēteris Strautiņš. 🔗 https://t.co/TFxPXjy9ew #SIF_MAF2026 https://t.co/luFbcDSD6X

    32001.3K viewsView on X
  • Sep 16, 20262.0x their median

    Mugurkaula ķirurgam. uzņēmuma "AGM orthopaedics" īpašniekam Agrim Mertenam ir ambīcijas iekarot pasauli arī kā izgudrotājam un uzņēmējam. Viņš radījis gan īpašas muguru dziedinošas korsetes, gan žņaugus armijas vajadzībām. 🔗 https://t.co/sqKDeW0ZpT https://t.co/OUbmkyQfM3

    40001.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ernestszīmē#kāpelnītvairāk#sif_maf2026

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2 interactions against 69K followers, an engagement rate of 0.003%. Measured over 38 original posts, its engagement rate beats 8% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.2K times each, and 0.161% of those impressions turn into an interaction. That is about 1.81% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 50 interactions, about 25x its own typical post. Recurring topics include #ernestszīmē, #kāpelnītvairāk, #sif_maf2026.

What is Žurnāls IR's engagement rate on X?
Žurnāls IR (@irLV) has an engagement rate of 0.003%, based on the median interactions across 38 original posts from the last 30 days against 68,803 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Žurnāls IR sits below the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @irLV have real engagement?
Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @irLV post?
Most posts go out around 17:00 UTC, and Thursday is its busiest day, at roughly 1.33 posts per day across the measured window.

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