Žurnāls IR engagement report
@irLV - 69K followers on X
Measured over 38 original posts from a 30-day window, last computed on September 18, 2026.
Engagement
A typical post picks up 2 interactions against 69K followers, an engagement rate of 0.003%. Measured over 38 original posts, its engagement rate beats 8% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.2K times each, and 0.161% of those impressions turn into an interaction. That is about 1.81% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 50 interactions, about 25x its own typical post. Recurring topics include #ernestszīmē, #kāpelnītvairāk, #sif_maf2026.
Measured over 38 original posts from a 30-day window, last computed on September 18, 2026. Recurring tags: #ernestszīmē, #kāpelnītvairāk, #sif_maf2026.
Compared with accounts its own size
Žurnāls IR's engagement rate beats 8% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Žurnāls IR sits below the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 253 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 13, 202625x their median
Iļja Polis ir no tiem retajiem Latvijas jauniešiem, kas iestājušies Hārvarda Universitātē ASV. Un pats stāsta, ka tas nebūtu iespējams, ja kopš bērnības viņu neatbalstītu vissvarīgākais cilvēks dzīvē — tētis Edgars Polis. Kā puisis no Balviem nokļuva prestižajā Hārvardā? 🔗 https://t.co/9alPTxLKsh
- Sep 11, 20267.5x their median
Turpinām intervijas ar premjerministra amata kandidātiem. Andris Šuvajevs uzskata, ka pēc vēlēšanām būs tikai divi koalīcijas varianti — vai nu ar Progresīvajiem, vai ar Šleseru. Intervijā vaicājām arī par Siliņas valdības krišanas iemesliem un sekām. 🔗 https://t.co/RmwAcmwQtu
- Sep 16, 20264.5x their median
Jaunajā IR – Pie Latvijas skatītājiem beidzot nonākusi ilgi lolotā un pasauli apceļojusī Viestura Kairiša filma Uļa. Intervijā viņš runā arī Latvijas kultūras nozīmi laikā, kad sabiedrībā un politikā valda haoss. Lasi IR rakstus tikai par 1€/mēn. 🔗 https://t.co/txpnObNccU https://t.co/GWENPkKrpN
- Sep 16, 20264.5x their median
Uz Latvijas ekrāniem beidzot nonākusi ilgi lolotā Viestura Kairiša filma "Uļa". Kā tapa "Uļa" un kāpēc tā solās būt svarīga ne tikai Latvijas, bet arī pasaules skatītājiem, lasiet rakstā, kas tapa pirms filmas pirmizrādes Kannu kinofestivālā. 🔗 https://t.co/vhowVLuvr9 https://t.co/1aOt2dISea
- Sep 15, 20264.5x their median
Jauniešu veidots laikraksts "Krējums" aicina latviešus izkāpt no cietēja lomas un kopīgi veidot labāku nākotni. Kā tapa "Krējums", un kādu Latviju vēlētos redzēt jaunieši? Lasi IR rakstus tikai par 1€/mēn. 🔗 https://t.co/LigCNZOLiL https://t.co/pWKT8m2nbX
- Sep 11, 20264.5x their median
Kā vērtēt Kulberga valdības 100 dienas? Par ko nobažījies Andris Šuvajevs? Cik dārgi maksā "airBaltic" noturēšanās gaisā? Par šiem un citiem jautājumiem spriež "Ir" kolēģi Ieva Jakone, @AivarsOzo un @raudseps. 🔗 https://t.co/3uMOLy6Vlv https://t.co/0IeEBUPy5C
- Sep 9, 20263.5x their median
Jaunajā IR – Nacionālā aviokompānija vienojusies par ļoti sālītu starpaizdevumu – pirmo soli rekapitalizācijas procesā. Vai jauns aizdevums glābs airBaltic, un kādu teikšanu uzņēmumā saglabās valsts? Lasi IR rakstus par 1€/mēn. 🔗 https://t.co/HqVjfZ1c2s https://t.co/IMYmZ4HwrB
- Sep 10, 20263.0x their median
Vēl dažas stundiņas — tā savā jubilejas vakarā Latviešu biedrības namā jokoja rakstnieks Roalds Dobrovenskis (90), runājot par savu drošticamo uzturēšanos šajā pasaulē. Intervijā jubilārs runā par Staļinu, savas demences dokumentēšanu un mīlestību. 🔗 https://t.co/IiXvs7yI0x https://t.co/ZX9pdLf52K
- Sep 14, 20262.5x their median
Austrumvācijas alternatīvā nolemtība. Nepakļautā Kanāda. 11. septembra terorakta ilgstošā ietekme. Par šīm un citām ārpolitikas aktualitātēm diskutē “Ir” komentētājs Pauls Raudseps un “Luminor” bankas ekonomists Pēteris Strautiņš. 🔗 https://t.co/TFxPXjy9ew #SIF_MAF2026 https://t.co/luFbcDSD6X
- Sep 16, 20262.0x their median
Mugurkaula ķirurgam. uzņēmuma "AGM orthopaedics" īpašniekam Agrim Mertenam ir ambīcijas iekarot pasauli arī kā izgudrotājam un uzņēmējam. Viņš radījis gan īpašas muguru dziedinošas korsetes, gan žņaugus armijas vajadzībām. 🔗 https://t.co/sqKDeW0ZpT https://t.co/OUbmkyQfM3
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 69K followers, an engagement rate of 0.003%. Measured over 38 original posts, its engagement rate beats 8% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.2K times each, and 0.161% of those impressions turn into an interaction. That is about 1.81% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 50 interactions, about 25x its own typical post. Recurring topics include #ernestszīmē, #kāpelnītvairāk, #sif_maf2026.
- What is Žurnāls IR's engagement rate on X?
- Žurnāls IR (@irLV) has an engagement rate of 0.003%, based on the median interactions across 38 original posts from the last 30 days against 68,803 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Žurnāls IR sits below the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @irLV have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @irLV post?
- Most posts go out around 17:00 UTC, and Thursday is its busiest day, at roughly 1.33 posts per day across the measured window.