Indian Motorcycle engagement report
@indianmotocycle - 147K followers on X
Measured over 30 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 106 interactions against 147K followers, an engagement rate of 0.071%. Measured over 30 original posts, its engagement rate beats 48% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.2K times each, and 2.54% of those impressions turn into an interaction. That is about 2.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video and 37% link out. The account's strongest tracked post pulled 3.5K interactions, about 33x its own typical post.
Measured over 30 original posts from a 30-day window, last computed on September 25, 2026. Recurring tag: #indianmotorcycle.
Compared with accounts its own size
Indian Motorcycle's engagement rate beats 48% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 69% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.071%, Indian Motorcycle sits above the 25th percentile of the 205,261 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 37% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 37% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 442 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Nov 19, 202533x their median
They say if you can dream it, you can have it ⭐ Celebrating 2 years of Rockstar! https://t.co/JrilJCAL6s
- Sep 1, 20263.6x their median
No gimmicks. Just machine. The Scout Bobber pairs a responsive 105-horsepower liquid-cooled V-Twin with lightweight handling and a slammed stance, creating a ride that's as capable on city streets as it is on open roads. #indianmotorcycle https://t.co/V1GrdVHOBn
- Aug 11, 20263.4x their median
Only 125 motorcycles are available worldwide. Built to commemorate our 125th anniversary, the Chief Vintage Sturgis, SD Edition honors the riders and Indian Motorcycle dealer that founded the world's largest motorcycle rally. Heritage-inspired details, exclusive finishes, and individually serialized numbering come together in a motorcycle that carries the spirit of Sturgis, SD forward. See it now at https://t.co/xdpa5sN2wz. #indianmotorcycle
- Aug 25, 20263.0x their median
Born in Sturgis, SD. Powered by 125 years of Indian Motorcycle. The Chief Vintage Sturgis, SD Edition. Only 125 available worldwide. #indianmotorcycle https://t.co/Xy5HNk5DdK
- Aug 8, 20262.8x their median
Built in extremely limited numbers. Crafted to honor a legend. The world’s most iconic motorcycle rally was born in Sturgis, South Dakota, with a rider, a race, and an Indian Motorcycle. From exclusive two-tone Indian Motorcycle Red and Cream paint to the multi-color headdress tank badge, serialized numbering, the "56" side cover plate, and an espresso brown floating saddle, every detail honors the riders, roads, and traditions that shaped Sturgis. Swipe through for a closer look. See it now at Indian Motorcycle of Sturgis, or explore more at https://t.co/dpR6uV3X3i. #indianmotorcycle
- Aug 7, 20262.6x their median
Born in Sturgis, SD. Powered by 125 years of Indian Motorcycle. The new Chief Vintage Sturgis, SD Edition is more than a tribute, it’s a statement of origin. What would become the world’s most iconic motorcycle rally was born in Sturgis, South Dakota, with a rider, a race, and an Indian Motorcycle. Now, 125 years since our founding, Indian Motorcycle honors that historic place and time with the limited‑edition Chief Vintage Sturgis, SD Edition, built to celebrate the Indian Motorcycles and riders at the core of the world's largest motorcycle event. This is the motorcycle that carries the founding spirit of Sturgis, South Dakota forward. See it now at Indian Motorcycle of Sturgis, or explore more at https://t.co/dpR6uV3X3i. #indianmotorcycle
- Aug 14, 20262.5x their median
From every angle, the finish of the Chief Vintage Sturgis, SD Edition delivers a level of craftsmanship worthy of its heritage. The Thunderstroke engine's black cylinders and silver-painted heads reflect the manufacturing process of the 1940s, echoing a legacy of precision that still drives every build today. Classic character. Modern refinement. See it now at Indian Motorcycle of Sturgis, SD or explore more at https://t.co/dpR6uV3X3i. #indianmotorcycle
- Aug 31, 20262.3x their median
Built by his father, @rolandsands brings his dad’s old show bike back to life. The story of the “Puffer” goes back to 1967, when 19-year-old Perry Sands turned a stock 1946 Indian Chief into a one-of-a-kind chopper in his parents’ garage. Two years later, Perry crashed the bike after losing control on the Pacific Coast Highway. The Puffer was torn apart, and its original frame eventually disappeared, seemingly ending its story. Nearly 50 years later, that same frame unexpectedly resurfaced. Perry and Roland set out to rebuild the bike around the original chassis, preserving the scars and history it picked up along the way. More than half a century after it first hit the road, the Puffer rides again. From DicE Magazine issue 93 #indianmotorcycle
- Aug 13, 20262.2x their median
CEO @M34Kennedy couldn't resist a lap on this TNA Custom Inc. Chief Vintage that won "Best Chief" at our Custom Bike Show from @sturgisrally. Hartluck Parts BC Customs Dean Speed Customs @toceperformance #indianmotorcycle https://t.co/MlTLOUBINI
- Aug 21, 20261.9x their median
Air-cooled American steel. The Sport Chief RT and Chief Vintage share a 116 cu-in Thunderstroke engine and steel tube chassis. From there, fenders and fairings evoke two distinct eras: modern West Coast, or an icon of the '40s. #indianmotorcycle https://t.co/4nP38mIgqE
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 106 interactions against 147K followers, an engagement rate of 0.071%. Measured over 30 original posts, its engagement rate beats 48% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.2K times each, and 2.54% of those impressions turn into an interaction. That is about 2.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video and 37% link out. The account's strongest tracked post pulled 3.5K interactions, about 33x its own typical post.
- What is Indian Motorcycle's engagement rate on X?
- Indian Motorcycle (@indianmotocycle) has an engagement rate of 0.071%, based on the median interactions across 30 original posts from the last 30 days against 147,451 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.071%, Indian Motorcycle sits above the 25th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @indianmotocycle have real engagement?
- Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @indianmotocycle post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 1 posts per day across the measured window.