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Incredible!ndia engagement report

@incredibleindia - 2.4M followers on X

Measured over 38 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Bottom quarter for its size
Per follower
0.004%
of 2.4M followers
Per impression
1.68%
6.1K views on a typical post
Reach
0.26%
of its followers see a post
Typical post
102
interactions (median)
Saved
0.082%
5 bookmarks on a typical post
Posting rate
2.23/day
active 93% of days
Peak time
13:00 UTC
Saturday

A typical post picks up 102 interactions against 2.4M followers, an engagement rate of 0.004%. Measured over 38 original posts, its engagement rate beats 24% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.1K times each, and 1.68% of those impressions turn into an interaction. That is about 0.257% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 29% are part of a thread. The account's strongest tracked post pulled 1.3K interactions, about 11x its own typical post. Recurring topics include #incredibleindia, #itm2026, #northeastindiaupclose.

Measured over 38 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #incredibleindia, #itm2026, #northeastindiaupclose.

Compared with accounts its own size

Incredible!ndia's engagement rate beats 24% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, Incredible!ndia sits above the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,798 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,879 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 346 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 15, 202611x their median

    Step into the spirit of Rath Yatra, the grand annual chariot festival of Puri, Odisha. This monumental Hindu festival commemorates the ceremonial nine-day journey of Lord Jagannath, his brother Lord Balabhadra, and his sister Devi Subhadra from their primary abode, the Jagannath Temple, to the Gundicha Temple. The time is nearing, the deities will once again embark on their sacred journey to meet millions of devotees seeking their blessings and participate in the revered tradition of pulling the three massive and decorated wooden chariots. #IncredibleIndia #Odisha #RathYatra #Puri #JagannathRathYatra #India (1/2)

    1.1K19312625K viewsView on X
  • Aug 5, 202611x their median

    The Ministry of Tourism, in collaboration with Netflix, invites you on a visual journey through India's extraordinary wildlife and breathtaking natural landscapes. From tranquil forests and majestic mountains to timeless wilderness and vibrant biodiversity, discover the many shades of Incredible India—where every journey is a story waiting to unfold. #IncredibleIndiaxNetflix #VisitIndia #ExploreIndia #WildlifeTourism #TravelIndia #IncredibleIndia #Netflix @gssjodhpur @tourismgoi @netflix @NetflixIndia

    88123671862K viewsView on X
  • Sep 9, 20267.4x their median

    Misty mountains, rolling greens and a touch of blue blooming across the hills. 📍 Munnar, Idukki, Kerala Credit: theexxplorer (IG) #IncredibleIndia #Kerala #India #Munnar #Travel #Explore @KeralaTourism @tourismgoi https://t.co/satMf9bfu1

    641978823K viewsView on X
  • Jul 25, 20266.6x their median

    Explore Sarnath, India's 45th #UNESCO World Heritage Site, where Lord #Buddha delivered his first sermon and the Wheel of Dharma was set in motion. Discover the Dhamek Stupa, commemorating the traditional site within the Deer Park where Lord Buddha delivered his first sermon; the Chaukhandi Stupa, commemorating his meeting with his first disciples; and the Dharmarajika Stupa, one of the earliest Buddhist stupas commissioned by Emperor Ashoka. Experience the enduring legacy of one of the world's most sacred Buddhist sites. #Sarnath #UNESCOWorldHeritage #BuddhistHeritage #VisitIndia #IncredibleIndia

    5411231635K viewsView on X
  • Sep 12, 20266.4x their median

    As the drums echo through North Malabar, a centuries-old tradition comes alive. This is Theyyam, a ritual art form where elaborate costumes, vivid face painting, headgear, music and movement bring deities and ancient legends to life. With nearly 400 forms, each Theyyam has its own story and character. 📍Kerala 🗓️ Mid-October to late May PC: jeet_the_go_getter, camshooter_sk (IG) #IncredibleIndia #Theyyam #Kerala #NorthMalabar #ExperienceIndia

    573754425K viewsView on X
  • Oct 5, 20266.4x their median

    Every step up Netravati Peak leads to a view worth the climb. Watch the mist part, the green slopes unfold, and the Western Ghats roll out beneath you in endless green. Netravati Peak, Chikkamagaluru, Karnataka Credit: @IndiaAesthetica #IncredibleIndia #Karnataka #Travel #India

    576696443K viewsView on X
  • Aug 6, 20266.3x their median

    Every destination has a story. Every landscape has a legacy. Every journey reveals a different side of India. Discover a land where every path leads to a new story, every experience leaves a lasting impression, and every journey becomes a memory to cherish. Credit: vinos_life_captured (IG) #IncredibleIndia #India #Travel #Explore #IndependenceDay @tourismgoi

    4941337822K viewsView on X
  • Oct 3, 20265.9x their median

    Tucked away in Udupi, Karnataka, the Saligrama Backwater Mangrove Forest is a tranquil coastal ecosystem where calm backwaters meet dense mangroves. Featuring: framesbysuhas (IG) #IncredibleIndia #Karnataka #Udupi #Saligrama 1/2 https://t.co/vH2nvv9g5j

    540595234K viewsView on X
  • Jul 30, 20265.9x their median

    Connecting destinations. Inspiring journeys. The Ministry of Tourism and @IndiGo6E join hands to promote India's diverse tourism experiences through a strategic partnership aimed at strengthening India's global tourism appeal. #IncredibleIndia #ExploreIndia @gssjodhpur @tourismgoi

    25326787147K viewsView on X
  • Aug 14, 20265.4x their median

    The mesmerising Kumbhe Waterfall in Raigad, Maharashtra is one of the monsoon wonder that deserve a trip. As gushing waters thunder through the cliff, their roar echoes across the picturesque surroundings, awakening nature from its slumber in a unique way. Let the monsoon lead you to this hidden retreat where the wild beauty of Maharashtra feels at its most spectacular. Credit: ek_artist (IG) #IncredibleIndia #India #Maharashtra #Raigad #Travel @maha_tourism @tourismgoi

    459853326K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#incredibleindia#itm2026#northeastindiaupclose#travel#keralaur2026destination

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 102 interactions against 2.4M followers, an engagement rate of 0.004%. Measured over 38 original posts, its engagement rate beats 24% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.1K times each, and 1.68% of those impressions turn into an interaction. That is about 0.257% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 29% are part of a thread. The account's strongest tracked post pulled 1.3K interactions, about 11x its own typical post. Recurring topics include #incredibleindia, #itm2026, #northeastindiaupclose.

What is Incredible!ndia's engagement rate on X?
Incredible!ndia (@incredibleindia) has an engagement rate of 0.004%, based on the median interactions across 38 original posts from the last 30 days against 2,361,526 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Incredible!ndia sits above the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @incredibleindia have real engagement?
Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @incredibleindia post?
Most posts go out around 13:00 UTC, and Saturday is its busiest day, at roughly 2.23 posts per day across the measured window.

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