I&M Bank Kenya engagement report
@imbankke - 81K followers on X
Measured over 40 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 6 interactions against 81K followers, an engagement rate of 0.007%. Measured over 40 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 932 times each, and 0.644% of those impressions turn into an interaction. That is about 1.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 150 interactions, about 25x its own typical post. Recurring topics include #onyourside, #imthunder, #sirinisare.
Measured over 40 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #onyourside, #imthunder, #sirinisare.
Compared with accounts its own size
I&M Bank Kenya's engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 28% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, I&M Bank Kenya sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 33% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 377 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 7, 202625x their median
Who decides if we went the extra mile? You do. We've all had that moment when someone didn't just do their job — they made things easier, took the time, listened, followed up or simply showed they cared. So tell us: What does “going the extra mile” mean to you? Share your experience, your expectation or a moment when great service from us made a difference to you. 2 people will each win a KES 2,000 voucher. Winner announcement: Saturday at 4:00 PM. Let's hear from you. Terms & Conditions apply. (https://t.co/DqAMCwhJRx) #MyExtraMile #CustomerServiceWeek #OnYourSide
- Oct 6, 202616x their median
A look back as we welcome a new chapter at I&M Bank. 💙 Welcoming Mr Abdi Mohamed as our new Chief Executive Officer. #OnYourSide https://t.co/tCDeuRv7hQ
- Aug 27, 20266.8x their median
Today, we announced a strong set of H1 2026 financial results for the six months ended 30 June 2026, reflecting the continued strength and resilience of our business. Our performance demonstrates the progress we continue to make in delivering sustainable growth, strengthening our balance sheet and creating long-term value for our customers and stakeholders. Get a snapshot of our H1 2026 performance highlights below, or read the full results here: https://t.co/E1hBo2txQS #IMGroupHY2026 #OnYourSide
- Aug 21, 20265.0x their median
What does it take to balance growth, returns and risk when making long-term investment decisions? Yesterday at the #MwangoCapitalMarketsForum2026, Kihara Maina, Regional CEO, I&M Group, and Risper Genga Ohaga, Group CEO, Apollo Group and Board Director, I&M Group, explored these questions during the CEO Fireside Chat: The Capital Allocation Conversation. #CapitalMarkets #IMGroup #OnYourSide
- Oct 5, 20263.7x their median
We are delighted to welcome Abdi Mohamed as our new Chief Executive Officer, following regulatory approval by the Central Bank of Kenya. With over 30 years of experience in financial services across Kenya and other African markets, Abdi joins I&M Bank at an exciting time as we build on the strong momentum of iMara 3.0 journey and look ahead to our next phase of growth. His leadership will focus on accelerating our growth, putting our people and customers first, and strengthening our Pamoja culture, while delivering sustainable value to our shareholders, communities and the wider economy. Welcome to I&M Bank, Abdi. We look forward to this next chapter, together. #OnYourSide
- Aug 29, 20263.5x their median
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- Sep 17, 20263.2x their median
Today, #SiriNiSare hit the streets of Kabati Market, Kalundu Market and Kwa Vonza, bringing the energy, fun and benefits of smarter banking directly to traders and business owners. Through engaging market storms and one-on-one conversations, we showed traders how a Personal or SoloBiz Account gives them access to free bank-to-M-PESA and Airtel Money transfers. And getting started is easy. With the I&M Bank OTG App, you can open an account in less than 5 minutes. From merchandise and practical tools that support everyday trade to payment solutions such as Lipa na I&M Bank, we are going beyond banking to empower the people who keep our markets moving. Your hustle. Your progress. Your side. #SiriNiSare #OnYourSide
- Aug 16, 20263.0x their median
Kazi ni mingi, lakini banking imeshapangwa. Manage your finances on the go with speed and ease. Whatever your business or daily drive, the I&M Bank OTG App is On Your Side. Make your MOOOVE today. Click https://t.co/39EoqjrYWM to download the OTG App now and open an account in minutes. #OnYourSide
- Aug 20, 20262.3x their median
Kinda chic to have an app that keeps up with all your money moves. Send money for FREE. Open an account from your bed. Set goals worth flexing about. And do it all on the I&M Bank OTG App. Whatever you do, mooooove with OTG App. Click https://t.co/39EoqjrYWM to download the App now. #OnYourSide
- Oct 8, 20262.2x their median
Planning the next family adventure? From choosing the destination to making memories along the way, make your journey even more rewarding with your I&M Bank Mastercard. Enjoy up to USD 150 off when you book your Emirates flight. Book now: https://t.co/pYNBFhJCRt #OnYourSide https://t.co/iLXPljiom1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 6 interactions against 81K followers, an engagement rate of 0.007%. Measured over 40 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 932 times each, and 0.644% of those impressions turn into an interaction. That is about 1.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 150 interactions, about 25x its own typical post. Recurring topics include #onyourside, #imthunder, #sirinisare.
- What is I&M Bank Kenya's engagement rate on X?
- I&M Bank Kenya (@imbankke) has an engagement rate of 0.007%, based on the median interactions across 40 original posts from the last 30 days against 81,442 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, I&M Bank Kenya sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @imbankke have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @imbankke post?
- Most posts go out around 05:00 UTC, and Thursday is its busiest day, at roughly 1.33 posts per day across the measured window.