Illuvium engagement report
@illuviumio - 375K followers on X
Measured over 19 original posts from a 30-day window, last computed on October 2, 2026.
Engagement
A typical post picks up 133 interactions against 375K followers, an engagement rate of 0.035%. Measured over 19 original posts, its engagement rate beats 53% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.13% of those impressions turn into an interaction. That is about 3.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 19 posts sampled, 63% carry an image or video, 11% are part of a thread and 26% link out. The account's strongest tracked post pulled 425 interactions, about 3.2x its own typical post. Recurring topics include #autobattler, #gamedev, #indiegame.
Measured over 19 original posts from a 30-day window, last computed on October 2, 2026. Recurring tags: #autobattler, #gamedev, #indiegame.
Compared with accounts its own size
Illuvium's engagement rate beats 53% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.035%, Illuvium sits above the 25th percentile of the 213,004 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.147%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 63% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 26% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 63% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 26% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 229 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 10, 20263.2x their median
A lot of Web3 gaming disappeared when the market got tough. We chose a different path. Build smaller. Move faster. Get players involved earlier. Open the Illuvium IP to new ideas. And focus on games that can bring players and revenue back into the ecosystem. Here’s what that looks like 👇
- Aug 21, 20262.4x their median
It’s time for an update on where Illuvium is at. Over the past six months, we’ve heavily reduced costs across the studio. Most recently, the team agreed to reduce their wages even further to preserve runway. With these changes, we now have over 12 months of runway again. The team we have left is almost entirely focused on the MMO, and most of them have been with us for more than three years. Making this a success is their laser-focused goal, and they don’t want anything getting in the way. On top of the MMO, we also have a number of new products launching this year: • The new Celebrations collection for Beyond Set 1, which will be the final release in the Set 1 collection • Beyond Chaos • Primal Tactica • Loadout The independent studio we licensed our IP to is building Primal Tactica, and the build is nearly complete. It will debut at Steam Next Fest in October. I’ve played it and, just quietly, I think it will do numbers. The genre is blowing up atm, and Illuvium receives the lion’s share of the revenue. P.S. If you want a key to test it, DM me. They only have a few left. We’re also close to announcing a launch date for Loadout, which will distribute tokens to the Illuvium staking contract and give people a reason to stake ILV and ILV-ETH again. I’m now doing my final play session of the latest Overworld build before I give everyone my completely honest feedback. With Overworld now so close, I feel more confident than ever. Nothing to do with the price of ETH, though.
- Sep 25, 2026
Recognise these creatures? @PrimalTactica takes some familiar faces into a completely new game: a single-player roguelike autobattler built with licensed Illuvium IP. The demo drops next week. Follow @PrimalTactica and sign up through their discord below to playtest! https://t.co/EAHZX2z0qC
- Sep 22, 2026
Where is everyone at on the Taiga Boreal track? Passing the halfway mark in today's video! From free Illuvials and Fuel drops to high-TPI like Mah'tu and Ghazotep on the Premium track, this 14-day pass gives a massive kickstart to your collection. Are you sticking to the Free track, or running Premium to get into @SylenCasts's tournament?
- Sep 16, 2026
The first Arena Event Pass takes us to Taiga Boreal. 14 days. 500 Arena Points to chase. Free + Premium reward tracks. A tournament waiting at the end. It begins with Arena 1.18.3. https://t.co/hnVxCax08g
- Aug 3, 2026
Illuvium: Arena Update 1.17.11 is LIVE! We’re keeping the meta fresh with another round of balance adjustments and key quality-of-life updates: ∙ Stage 3 Lynx Upgrades: Major improvements to boost late-game Lynx performance and identity. ∙ Weapon Buffs: Flat upgrades for underperforming weapons to expand viable combat strategies. ∙ Synergy Rebalance: Targeted adjustments across key synergies to promote a healthier, more diverse meta.
- Aug 21, 2026
Illuvium: Arena Patch 1.17.12 is live. We are continuing our balance cadence with another round of updates to shake up the meta: Stage 3 Lynxes: Increased permanent affinity stat-stacking per Omega cast across all types Colossus Rework: Replaced Thorns on taunt with team-wide Damage Reduction Shock Shred: Each lightning strike now shreds Energy Resist up to 20 stacks Rebalance Pass: Shifted power away from overperforming Augments Full patch notes linked below.
- Sep 25, 2026
Someone left the Beyond: Chaos build open again. So we grabbed what we could and we'll just leave this here. https://t.co/xRtZxX1Mo5
- Sep 15, 2026
Arena Events. Coming soon. Theme: Taiga Boreal. Earn the title Taiga Boreal Challenger. Event Pass is built around Illuvials, XP Boosts, and Fuel with some cosmetics mixed in. https://t.co/i9GQDrtira
- Aug 26, 2026
Illuvium: Arena Patch 1.18 is live This update focuses on player agency, shop reliability, quality of life, and technical stability: * Lynx Progression: Full control to select any unselected Lynx class or affinity path. * Extra Weapon Reroll: Added 1 additional weapon reroll in the prep phase for team flexibility. * Bot Adjustments: Bots no longer receive Holo or Dark Holo finishes, keeping them exclusive to player achievements. * Shop Overhaul: Fixed edge-case shop issues including fusion refreshes, multi-buys, and crate duplicate logic. * Stability & Cosmetics: Fixed Gauntlet board skin swapping, added Beyond Wave 5 board skins, and enhanced reconnect logic. Full patch notes linked below.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 133 interactions against 375K followers, an engagement rate of 0.035%. Measured over 19 original posts, its engagement rate beats 53% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.13% of those impressions turn into an interaction. That is about 3.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 19 posts sampled, 63% carry an image or video, 11% are part of a thread and 26% link out. The account's strongest tracked post pulled 425 interactions, about 3.2x its own typical post. Recurring topics include #autobattler, #gamedev, #indiegame.
- What is Illuvium's engagement rate on X?
- Illuvium (@illuviumio) has an engagement rate of 0.035%, based on the median interactions across 19 original posts from the last 30 days against 374,907 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.035%, Illuvium sits above the 25th percentile of the 213,004 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @illuviumio have real engagement?
- Its engagement rate beats 53% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @illuviumio post?
- Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 1.77 posts per day across the measured window.