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Dev engagement report

@idevadhikari - 1.3M followers on X

Measured over 15 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.018%
of 1.3M followers
Per impression
2.63%
8.9K views on a typical post
Reach
0.69%
of its followers see a post
Typical post
235
interactions (median)
Saved
0.034%
3 bookmarks on a typical post
Posting rate
0.63/day
active 50% of days
Peak time
10:00 UTC
Sunday

A typical post picks up 235 interactions against 1.3M followers, an engagement rate of 0.018%. Measured over 15 original posts, its engagement rate beats 44% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.9K times each, and 2.63% of those impressions turn into an interaction. That is about 0.692% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 15 posts sampled, 60% carry an image or video and 67% link out. The account's strongest tracked post pulled 1.5K interactions, about 6.4x its own typical post. Recurring topics include #desu7, #desu, #desu7on16oct.

Measured over 15 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #desu7, #desu, #desu7on16oct.

Compared with accounts its own size

Dev's engagement rate beats 44% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 77% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.018%, Dev sits above the 10th percentile of the 156,148 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 156,148 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,016 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video60% of posts+111%+108% to +115%34K
Outbound link67% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 60% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 226 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 15, 20266.4x their median

    ধন্যবাদ দাদা আমার বাড়ির পুজোতে আসার জন্য। ভগবানের কাছে প্রার্থনা করি সবার ভালো হোক, রাজ্যের ভালো হোক। #GaneshChaturthi2026 https://t.co/gWcrGfjRUf

    1.3K80761747K viewsView on X
  • May 7, 20265.0x their median

    বাংলা কখনও বিদ্বেষের সংস্কৃতি শেখায়নি। গত কয়েকদিন ধরে আমার কিছু বিকৃত ও এডিটেড ভিডিও ছড়ানো হচ্ছে। আমি সকলের কাছে অনুরোধ করবো, দয়া করে এই ধরনের মিথ্যা ও বিভ্রান্তিকর ভিডিওতে বিশ্বাস করবেন না, এগুলো শেয়ারও করবেন না। ইচ্ছাকৃত অপপ্রচার ও চরিত্রহনন কখনও বাংলার সংস্কৃতি নয়। আমার পূর্ণ বিশ্বাস আছে নতুন সরকারের উপর যে তারা এই ধরনের অপপ্রচার ও বিভাজন বন্ধ করতে প্রয়োজনীয় পদক্ষেপ নেবে। বাংলা সবসময় সৌহার্দ্য, সংস্কৃতি ও পারস্পরিক সম্মানের জায়গা ছিল, ভবিষ্যতেও তাই থাকবে। Bengal has never believed in a culture of hatred. Over the past few days, several altered and manipulated videos of me have been circulated with the intention of defaming and misleading people. I sincerely request everyone not to believe in such false content and also refrain from sharing them further. Deliberate misinformation and character assassination can never be the culture of Bengal. I have full faith in the new government that they will take the necessary steps to ensure that such nuisance and malicious propaganda are stopped. Bengal has always stood for harmony, culture and mutual respect — and I believe it will continue to do so. 🙏

    6931162822754K viewsView on X
  • Aug 20, 20264.1x their median

    With hearts full of gratitude, pride and a little bit of emotion, we announce the wrap of #DeSu7. Thanks to everyone for pouring their heart into this film. ❤️ The shoot may be over, but our journey with #DeSu7 has only just begun. See you at the theatres this Puja! @subhashreesotwe @devpl_official

    81295421841K viewsView on X
  • Aug 15, 20263.6x their median

    যতই আসুক না বাধা, তোমায়-আমায় করা যাবে না আলাদা.. Love in their eyes, fire in their veins. ❤️🔥 Get ready for a whole new chapter of romance, action and a whole lot of adrenaline. #DeSu7 #ThisPujo #InCinemas16Oct @subhashreesotwe @devpl_official @SSRCinemas https://t.co/WMicKJHO9q

    68985472277K viewsView on X
  • Aug 31, 20263.4x their median

    https://t.co/aIBPV9DZET পেয়েও পেলাম না, হারিয়েও হারালাম না। Years of distance. Unspoken emotions. Unresolved battles. And now, we’re back—together, like never before. Watch the world of #DeSu7 unfold. TEASER OUT NOW. 🎬 In Cinemas 16th October 2026 #DeSu7 #Dev50 #TeaserOutNow

    589112543666K viewsView on X
  • Jun 29, 20262.3x their median

    Finally the journey begins from today ❤️ #Dadagiri Acho toh? https://t.co/Qmy7iy7Lep

    63457801138K viewsView on X
  • Jun 23, 2026

    ভালোবাসা সহজে হয় না… আর একবার হলে, তাকে ছাড়া থাকা যায় না। ❤️🔥 #DeSu7 #ThisPujo https://t.co/BWFjYydChp

    58593851941K viewsView on X
  • Aug 26, 20263.2x their median

    Dear Subho, Thank you for being a part of #DeSu7! When I decided to take this leap and direct a film for the first time, there was a lot of uncertainty around me. At a time when I wasn’t even being allowed to release a film during the Durga Puja window, you chose to stand beside me and say yes to DeSu7 without even knowing the script, the title or what this film would eventually become. Watching you through this journey has been equally special. I’ve known you for so long, but this film made me realise and appreciate how much you have evolved not just as an actor, but as a person too, balancing your professional and private life so well. To see you grow, evolve and still remain so grounded is truly inspiring. I’m really glad that our journeys, which started around the same time, brought us together for this chapter. If my first film as a director has given me anything beyond the film itself, it is the experience of having people like you believe in the vision even before they knew what the vision was. Thank you for standing by me, trusting me and being a part of this journey. Also, thank you for helping me keep the love and spirit for #DeSu still alive amongst fans even after all these years. I shall remain always thankful to you for believing in me and believing in the idea of #DeSu7. Wishing you all the very best for your life ahead! Love and luck always, Dev. @subhashreesotwe

    64075281050K viewsView on X
  • Sep 1, 20263.0x their median

    Thank you all for the tremendous love and support you have shown for #DeSu. #DeSu7 এখন আর শুধুমাত্র আমাদের ছবি নয়, এটা আপনাদেরও ছবি। @subhashreesotwe https://t.co/RslYLXb99Z

    5956927636K viewsView on X
  • Sep 7, 20262.8x their median

    https://t.co/7p0esquHS2 #TorSudhuTor-কে আপনারা যেভাবে আপন করে নিয়েছেন, তার জন্য আমাদের তরফ থেকে অফুরন্ত ভালোবাসা আর আন্তরিক কৃতজ্ঞতা আপনাদের সকলের প্রতি। আপনাদের এই ভালোবাসাই আমাদের সবচেয়ে বড় প্রাপ্তি। ❤️ Thank you for embracing this song with your love and support - make it truly yours by making reels and tagging us along. #DeSu7

    5536040236K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#desu7#desu#desu7on16oct#desutour#amarsobkichutei

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 235 interactions against 1.3M followers, an engagement rate of 0.018%. Measured over 15 original posts, its engagement rate beats 44% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.9K times each, and 2.63% of those impressions turn into an interaction. That is about 0.692% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 15 posts sampled, 60% carry an image or video and 67% link out. The account's strongest tracked post pulled 1.5K interactions, about 6.4x its own typical post. Recurring topics include #desu7, #desu, #desu7on16oct.

What is Dev's engagement rate on X?
Dev (@idevadhikari) has an engagement rate of 0.018%, based on the median interactions across 15 original posts from the last 30 days against 1,291,080 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.018%, Dev sits above the 10th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @idevadhikari have real engagement?
Its engagement rate beats 44% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @idevadhikari post?
Most posts go out around 10:00 UTC, and Sunday is its busiest day, at roughly 0.63 posts per day across the measured window.

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