Shah Rukh Khan engagement report
@iamsrk - 40M followers on X
Measured over 7 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 15K interactions against 40M followers, an engagement rate of 0.038%. Posts are seen about 1.3M times each, and 1.18% of those impressions turn into an interaction. That is about 3.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 71% carry an image or video. The account's strongest tracked post pulled 112K interactions, about 7.2x its own typical post. Recurring topics include #unifyd, #musicfestival, #arijitsingh. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #unifyd, #musicfestival, #arijitsingh.
Where this sits in the catalog
At 0.038%, Shah Rukh Khan sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 71% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 71% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 400 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 8, 20267.2x their median
When I first met him, out of awe and awkwardness I fiddled with my hair. He slapped my hand away and said 'hero ki tarah Baal mat bana...tu actor hai'! He didn't flatter you. He didn't tell you what you wanted to hear. He told you what you needed to hear. That was Nana. Straightforward. Rough, honest and had the most beautiful smile. He always had a strange way of showing affection. He would shout at you first, and then somewhere between the third or fourth insult, you realised you were being hugged. He loved me and I loved him back. He was a mentor, a teacher, a critic and a friend who beat me and everyone else around him in carrom game after game and relished his victories. Nana your intensity, laughter , madness and love will always stay with us. I just wish we had time to have more conversations, another argument, another cup of tea and a game of carrom. You have left a void not only in the world of cinema but in the hearts of all Indians and the world. All I can say is, I will miss you dearly and carry your words in my heart till the end of time....'hero banne ke chakar mein actor mat khona' May your soul rest in peace Nana and Allah bless you. The Heavens will be blessed to have you... a masterful actor and an unbeatable carrom champion. Love you and miss you dearly!! Too soon my Hero Actor! RIP.
- Mar 21, 20261.7x their median
Here’s wishing you and your families a joyful, peaceful and blessed Eid. Love and light to one and all, may we get all that we pray for and more… Eid Mubarak!! https://t.co/29tBOYTGHr
- Apr 8, 20261.5x their median
Happy Birthday @alluarjun … the poster is intriguing and amazing just like you are. Can’t wait to see what you guys have put together. This experience will be… in Atlee’s words - Mass masss massss!! #Raaka looks so exciting, all the best!! @Atlee_dir https://t.co/QHh3ZkpKQh
- Jan 24, 20264.6x their median
#KING is Ready to ROAR on 24.12.2026 in Cinemas #ItsKingTime #KingDateAnnouncement https://t.co/a60zM0pc1s
- Nov 24, 2025
Rest in Peace Dharam ji. You were nothing short of a father figure to me… thank u for showering me with blessings and love the way you did. An inconsolable and irreplaceable loss to not just his family, but to cinema and film lovers world over. You are immortal… and your soul will live through your films and your beautiful family forever. Love you always.
- Oct 3, 20264.1x their median
Captain Smit Machchhar, you stood strong when it mattered the most!! It’s not easy to stare adversity in the face and put one’s safety on the line… but you did just that to protect those onboard and showed us what being a Captain entails. A true display of courage and duty. Wishing you a speedy recovery, the country is proud of you…
- May 3, 2026
Sunil, my friend… here’s to 15 seasons… over 200 wickets… 3 titles and many more with the @KKRiders franchise around the globe!!! You are a magician and we love you like our own family. Big hug for today and always… Be healthy and keep smiling! #SunilNarine https://t.co/KFy1YfPENk
- Nov 2, 2025
Happy happy 60th to a life well lived .. advice for the day ! Don’t count the candles 😜…. Here’s to turning 29 again 🙏Wish all and only good things for you and yours! Happy Birthday @iamsrk #happy60th https://t.co/N3VtjSLKFS
- Mar 8, 2026
What a comprehensive victory!! Well done to our men in blue!!! You guys are champions and watching you on the field has made us all very proud. Take a bow. Jai Hind! https://t.co/X3Tsym3e01
- Aug 15, 20263.1x their median
A very Happy Independence Day to all.. There’s something special about being Indian...the colours, the contrasts, the beautiful differences, the spirit and above all, the feeling of belonging to something much bigger than ourselves...our Country. May we always value what we have and do our little bit to make our country proud. Proud to be an Indian and love being one. Jai Hind!
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 15K interactions against 40M followers, an engagement rate of 0.038%. Posts are seen about 1.3M times each, and 1.18% of those impressions turn into an interaction. That is about 3.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 71% carry an image or video. The account's strongest tracked post pulled 112K interactions, about 7.2x its own typical post. Recurring topics include #unifyd, #musicfestival, #arijitsingh. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Shah Rukh Khan's engagement rate on X?
- Shah Rukh Khan (@iamsrk) has an engagement rate of 0.038%, based on the median interactions across 7 original posts from the last 30 days against 40,103,417 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.038%, Shah Rukh Khan sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @iamsrk have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @iamsrk post?
- Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 0.23 posts per day across the measured window.