KALERA | OUÇA FREE engagement report
@iamKalera - 166K followers on X
Measured over 17 original posts from a 30-day window, last computed on October 23, 2026.
Engagement
A typical post picks up 778 interactions against 166K followers, an engagement rate of 0.468%. Measured over 17 original posts, its engagement rate beats 81% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 5.8K times each, and 13.4% of those impressions turn into an interaction. That is about 3.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 17 posts sampled, 76% carry an image or video and 12% are part of a thread. The account's strongest tracked post pulled 65K interactions, about 84x its own typical post. Recurring topics include #avigilia, #bgs2026, #g1.
Measured over 17 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #avigilia, #bgs2026, #g1.
Compared with accounts its own size
KALERA | OUÇA FREE's engagement rate beats 81% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 99% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.468%, KALERA | OUÇA FREE sits above the 50th percentile of the 204,880 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 76% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 76% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 107 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 9, 202684x their median
QUEM FOI QUE FEZ ISSO AQUI EU QUERO SABER O RESPONSÁVEL KKKKKKKKKKKKKKKKKKKKKK https://t.co/oPWBRTCZZ4
- Jul 20, 202622x their median
Fabiana e Ieda passaram nove dias desaparecidas até serem encontradas mortas, enterradas em uma área de mata. O Brasil continua sendo um país onde mulheres são assassinadas todos os dias. E quando essas mulheres são lésbicas, o silêncio e a invisibilidade também fazem parte da violência. Fabiana e Ieda não podem ser apenas mais um caso. Este crime de lesbofobia precisa ser investigado com seriedade, porque combater crimes de ódio também é responsabilidade do Estado. Justiça não pode ser seletiva. Queremos respostas, responsabilização e o direito de existir sem medo!
- Oct 20, 202640x their median
"Esquecimento é uma ferida que não se cura." prepare-se para o Samhain. 31 de outubro às 18:00 #AVigilia
- Jul 20, 20264.9x their median
eu sendo a primeira pessoa brasileira a ter um amuleto próprio dentro do R6….. 🤡 https://t.co/kyPt5xPGFl
- Sep 29, 202612x their median
boa votação, emores! 💙 https://t.co/Q22udSfN7b
- Sep 13, 202611x their median
NAO TO CRENDO https://t.co/SzAoCoLvpM
- Oct 21, 202611x their median
e se fosse obrigado todo debate ter verificação dos fatos? seria legal ne
- Sep 26, 20269.3x their median
gente, é simples. não tem como defender bet. quem defende ganha algo com isso.
- Aug 6, 20267.9x their median
WAIT… PALWORLD HAS A FARMING SIM COMING SOON?! I went down the PALFARM rabbit hole, and the more I looked into it, the more I felt like this is a test for something much bigger. (based on everything i’ve been reading, the community seems pretty split. a lot of people are calling it “animal crossing with pals,” while others think pocketpair is spreading itself too thin. from what i found, that’s not really what’s happening. palfarm is being built by a separate team, which fits the broader strategy of expanding the palworld ecosystem without pulling the core team away from the main game) Now, the more I thought about it, the more it reminded me of what Nintendo did with Mario. Mario didn’t become one of the biggest gaming franchises in the world because Nintendo kept making the same game over and over. They experimented by introducing games like Mario Kart, Mario Party, Mario Tennis, Mario Golf, Mario Strikers, Paper Mario, Mario RPG, Dr. Mario, and Luigi’s Mansion. None of those games replaced the mainline Mario titles. They introduced the same characters to completely different audiences and proved the IP could succeed in more than one genre. I’m not saying Palworld is the next Mario lol. What I’m saying is that the strategy feels very similar. Instead of asking, “How do we make Palworld 2?” it feels like Pocketpair is asking, “What other experiences can we build around this universe?” When you zoom out, the pieces start fitting together. You have the survival game, the TCG, Palworld Online, Palfarm, merchandise, licensed collaborations, publishing, and a growing ecosystem around the IP. (maybe i’m completely reading into this, but the more i research pocketpair, the clearer the strategy becomes. i genuinely think they have a real shot at becoming one of the most influential indie studios in the industry if they play their cards right)
- Aug 29, 20267.2x their median
bom segredos revelados pra vcs 👏🏼👀
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 778 interactions against 166K followers, an engagement rate of 0.468%. Measured over 17 original posts, its engagement rate beats 81% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 5.8K times each, and 13.4% of those impressions turn into an interaction. That is about 3.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 17 posts sampled, 76% carry an image or video and 12% are part of a thread. The account's strongest tracked post pulled 65K interactions, about 84x its own typical post. Recurring topics include #avigilia, #bgs2026, #g1.
- What is KALERA | OUÇA FREE's engagement rate on X?
- KALERA | OUÇA FREE (@iamKalera) has an engagement rate of 0.468%, based on the median interactions across 17 original posts from the last 30 days against 166,122 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.468%, KALERA | OUÇA FREE sits above the 50th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @iamKalera have real engagement?
- Its engagement rate beats 81% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @iamKalera post?
- Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 1.27 posts per day across the measured window.