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IAEA - International Atomic Energy Agency ⚛️ engagement report

@iaeaorg - 292K followers on X

Measured over 50 original posts from a 30-day window, last computed on October 20, 2026.

Engagement

Middle of its size range
Per follower
0.014%
of 292K followers
Per impression
0.705%
5.9K views on a typical post
Reach
2.01%
of its followers see a post
Typical post
42
interactions (median)
Saved
0.051%
3 bookmarks on a typical post
Posting rate
1.7/day
active 90% of days
Peak time
08:00 UTC
Wednesday

A typical post picks up 42 interactions against 292K followers, an engagement rate of 0.014%. Measured over 50 original posts, its engagement rate beats 28% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.9K times each, and 0.705% of those impressions turn into an interaction. That is about 2.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 50 posts sampled, 100% carry an image or video and 72% link out. The account's strongest tracked post pulled 9.3K interactions, about 222x its own typical post. Recurring topics include #atoms4food, #cns, #flwday.

Measured over 50 original posts from a 30-day window, last computed on October 20, 2026. Recurring tags: #atoms4food, #cns, #flwday.

Compared with accounts its own size

IAEA - International Atomic Energy Agency ⚛️'s engagement rate beats 28% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 34% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.014%, IAEA - International Atomic Energy Agency ⚛️ sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link72% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 72% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 602 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 5, 2026222x their median

    The IAEA has confirmed that the tritium concentration in the 24th batch of Advanced Liquid Processing System (ALPS)-treated water, which Tokyo Electric Power Company (TEPCO) commenced discharging today from the Fukushima Daiichi Nuclear Power Station (FDNPS), is far below Japan’s operational limit and consistent with international safety standards. https://t.co/DHS2CQoB4K

    7.0K2.2K4789293K viewsView on X
  • Aug 31, 2026145x their median

    The IAEA has confirmed that the tritium concentration in the 23rd batch of Advanced Liquid Processing System (ALPS)-treated water, which Tokyo Electric Power Company (TEPCO) commenced discharging today from the Fukushima Daiichi Nuclear Power Station (FDNPS), is far below Japan’s operational limit and consistent with international safety standards. Read more: https://t.co/0NS4q6WP6f

    4.5K1.5K3899209K viewsView on X
  • Sep 18, 202642x their median

    The IAEA has been informed that the cooling tower of a reactor unit of the Kursk Nuclear Power Plant in the Russian Federation was hit by a drone early on Thursday. It was reported that the unit was operating at the time, but its operating mode did not change and there was no fire. DG @rafaelmgrossi says all attacks on nuclear facilities are unacceptable as they could endanger nuclear safety and security, irrespective of where they occur. DG Grossi also reiterates call for maximum military restraint to prevent the risk of a nuclear accident.

    97853287186258K viewsView on X
  • Aug 20, 202614x their median

    The IAEA has been informed that the 330 kV Ferosplavna-1 power line at the Zaporizhzhya NPP – the plant’s only remaining off-site power line - was disconnected at 00:44 local time today resulting in a new loss of off-site power. The location of the damage to the line was preliminarily assessed to be on the northern bank of the Dnipro River. An attempt to reconnect the line manually was unsuccessful and, due to ongoing military activity, technicians are currently unable to determine the cause of the outage. Emergency diesel generators automatically started up to power the plants vital safety systems. The IAEA team at the plant continues to assess the situation. Each loss of off-site power underscores the extremely fragile nuclear safety and security situation at the ZNPP, said DG @rafaelmgrossi, repeating his call for maximum restraint and protection of the plant’s external power supply.

    2762463437120K viewsView on X
  • Sep 21, 20269.9x their median

    The IAEA has been informed of numerous drone and other military strikes in the vicinity of the Zaporizhzhya Nuclear Power Plant in recent weeks, causing several casualties and potentially threatening nuclear safety. The reported incidents earlier this month included drone attacks on the plant’s off-site training centre as well as strikes on diesel fuel transports for its emergency generators. Other attacks reportedly hit locations in the nearby city of Enerhodar, where many plant staff live. IAEA DG @rafaelmgrossi expresses deep concern about the reported incidents, which underline constant dangers to nuclear safety during the conflict, as well as to plant staff and their families. All attacks on or near NPPs are unacceptable and must stop immediately, DG Grossi says.

    194116555061K viewsView on X
  • Oct 5, 20268.8x their median

    The IAEA has today published a report confirming that Tokyo Electric Power Company Holdings (TEPCO) continues to demonstrate a high level of proficiency in monitoring radionuclide concentrations in Advanced Liquid Processing System (ALPS) treated water at the Fukushima Daiichi Nuclear Power Station. The report presents the results of the fourth interlaboratory comparison on the determination of radionuclides in ALPS treated water. https://t.co/jzWK3HKCDh

    2511104413K viewsView on X
  • Oct 7, 20268.3x their median

    The IAEA led a group of international experts on 7 October in Japan to independently sample Advanced Liquid Processing System (ALPS)-treated water at the Fukushima Daiichi Nuclear Power Station (FDNPS). The sampling is a part of the Additional Measures under the framework of the IAEA and focuses on monitoring of ALPS-treated water after dilution with seawater at the site. https://t.co/14lEIBVlM3

    253911214K viewsView on X
  • Aug 29, 20266.2x their median

    The ZNPP has been without off-site power for more than a week and is currently relying on emergency diesel generators (EDGs) to provide the electricity needed for essential nuclear safety and security functions, IAEA Director General @rafaelmgrossi said today, underlining the importance of ensuring the site has sufficient diesel fuel available. https://t.co/dTVsA6NOO5

    118105102827K viewsView on X
  • Aug 18, 20266.2x their median

    The IAEA has been informed that a drone exploded at a bus stop used by staff travelling to the Zaporizhzhya NPP at around 06:00 today. The ZNPP Director informed the IAEA team that the explosion caused 16 casualties among staff and subcontractors, including one death and three serious injuries, describing it as the worst event the plant has faced. The IAEA was further informed of attacks in the ZNPP industrial area. No nuclear safety or security damage was reported. DG @rafaelmgrossi solemnly calls on military commanders responsible for these actions as well as all others aiming on nuclear power plants and/or their staff to put an immediate stop to these unacceptable actions which are in absolute contradiction to the 7 pillars and the 5 principles and constitute great risks to nuclear safety and security during the conflict.

    12999102330K viewsView on X
  • Oct 3, 20265.9x their median

    The IAEA has been informed of a series of drone attacks in recent weeks that further threatened nuclear safety and security at the Zaporizhzhya Nuclear Power Plant (ZNPP). The reported attacks included strikes on 19, 20 and 27 September on the nearby Zaporizhzhya Thermal Power Plant (ZTPP), damaging transformers that are of vital importance for supplying off-site power to the ZNPP, which has experienced frequent external power outages during the conflict. To enable necessary repairs at the ZTPP, IAEA DG @rafaelmgrossi is negotiating a new localized ceasefire with both sides with the aim for it to take effect very soon. It would be the eighth such IAEA-brokered ceasefire to help secure off-site power for the ZNPP. In addition, an attack on 22 September reportedly disabled an off-site radiation monitoring station, reducing the capability to monitor radiation levels near the ZNPP. Other attacks hit buildings in the city of Enerhodar, where many ZNPP staff live. One person was reportedly killed. DG Grossi says attacks endangering nuclear safety and security remain completely unacceptable and must cease immediately. In order to prevent the risk of a nuclear accident during the conflict, all sides must exercise maximum military restraint near such facilities and their power infrastructure installations, DG Grossi says.

    14874131218K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#atoms4food#cns#flwday#letstalknuclear#nuclearsecurity

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 42 interactions against 292K followers, an engagement rate of 0.014%. Measured over 50 original posts, its engagement rate beats 28% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.9K times each, and 0.705% of those impressions turn into an interaction. That is about 2.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 50 posts sampled, 100% carry an image or video and 72% link out. The account's strongest tracked post pulled 9.3K interactions, about 222x its own typical post. Recurring topics include #atoms4food, #cns, #flwday.

What is IAEA - International Atomic Energy Agency ⚛️'s engagement rate on X?
IAEA - International Atomic Energy Agency ⚛️ (@iaeaorg) has an engagement rate of 0.014%, based on the median interactions across 50 original posts from the last 30 days against 292,248 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.014%, IAEA - International Atomic Energy Agency ⚛️ sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @iaeaorg have real engagement?
Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @iaeaorg post?
Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 1.7 posts per day across the measured window.

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