アイラップ【公式】 engagement report
@i_wrap_official - 374K followers on X
Measured over 29 original posts from a 30-day window, last computed on October 3, 2026.
Engagement
A typical post picks up 137 interactions against 374K followers, an engagement rate of 0.037%. Measured over 29 original posts, its engagement rate beats 54% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.71% of those impressions turn into an interaction. That is about 5.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.4 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 29 posts sampled, 62% carry an image or video, 14% are part of a thread and 34% link out. The account's strongest tracked post pulled 71K interactions, about 569x its own typical post. Recurring topics include #アイラップ, #mizuno120th, #dayday.
Measured over 29 original posts from a 30-day window, last computed on October 3, 2026. Recurring tags: #アイラップ, #mizuno120th, #dayday.
Compared with accounts its own size
アイラップ【公式】's engagement rate beats 54% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.037%, アイラップ【公式】 sits above the 25th percentile of the 204,880 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 62% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 34% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 62% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 34% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 120 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jan 1, 2024569x their median
【#拡散希望RTお願いします】 温かい食事は心を落ち着かせます。 #アイラップ での炊飯方法をご紹介☝️ #アイラップ炊飯 の お米と水の割合は『 1:1.2 』 今回は無洗米を使用し、 お米は20分ほど浸水しておきます。 (お米は研がなくても食べられます) #地震 #停電 #防災 #非常食 https://t.co/D7IFiKoSna
- Sep 1, 202679x their median
\防災の日 コラボキャンペーン/ 日常も非日常でも役立つ、乾電池エボルタネオ(単1〜4形)やアイラップシリーズを【10名様】にプレゼント❗️ 【応募方法】 1. @Panasonic_EN_JP と @i_wrap_officialをフォロー 2. この投稿をリポスト 【応募締切】 9月7日 23:59まで https://t.co/QHNFXJIxlz
- Sep 25, 202660x their median
「アイラップでにんじん1本まるごとレンチン7分」がめちゃ美味しいらしい→さっそくマネしてみる人が続出、「甘い」「簡単すぎる」などの感想が溢れかえる https://t.co/OUjOStknjQ
- Aug 18, 202659x their median
6:40〜 まさかの #スライドジッパーNEO 登場😂 (ありがとうございます…❗️) #Aぇǃgroup #Aぇちゅ〜ぶ https://t.co/fiiBQiDLSf
- Oct 1, 202646x their median
豆腐の日 なので、 ユーザー間で人気のレシピをご紹介❗️ 【5分で作るプルプルだし巻き卵】 簡単な上、余計な洗い物も出ないので、 忙しい時にもオススメですね✨ 【用意するもの】 ・豆腐(絹ごし)…150〜175g ・たまご…2個 ・白だし…小さじ2(お好みで調整) ↓↓↓作りかたはリプ欄へ↓↓↓ https://t.co/9FjJAiBMjJ
- Aug 31, 202632x their median
【9月1日は防災の日】※拡散希望 (防災士、料理家様へ) アイラップで湯せんする際は、 鍋底に耐熱皿を『必ず』敷いて下さい。 鍋 に 直 接 入 れ な い で ← 2重でも『必ず』耐熱皿を敷いて下さい。 講習会やSNSで広まっており、 全てメーカーへのクレームとなってます。 (鍋底の下は熱源です) https://t.co/WAde9ZK30f
- Sep 12, 202430x their median
🐣🐣🐣 まつりちゃんの“っぽい英語”講座 #thetime_tbs #thetime切り抜き #まつりちゃん #松田里奈 #櫻坂46 @sakurazaka46 #アズミ #安住紳一郎 #アイちゃん #江藤愛 @aietoTBS https://t.co/rzAXK8lPlx
- Oct 2, 202623x their median
\猫とプリンとアイラップ/ ₍₍ ( ºωº Ξ ºωº ) ⁾⁾ 猫十字社サイン入りムック本と プリン風どら焼が3名様に当たる🐱 (レアなアイラップミニ等も🌟) 【応募方法】 1.@tenkei_seikaと @i_wrap_official をフォロー 2. この投稿をリポスト 【締切】 2026/10/8 23:59まで https://t.co/WkIkkF31BQ
- Sep 8, 202613x their median
( ようこそ、最高の悪夢へ ーー ) 9/18全国公開の映画『#八つ墓村』映画鑑賞券、非売品ステッカー&ぷくぷくシール と アイラップシリーズ を1組(2名様)にプレゼント✨ 【応募方法】 ① @yatsuhaka_movie と @i_wrap_official をフォロー ② この投稿をリポスト 【締切】 9/14 23:59迄 https://t.co/8aky02lIvM
- Sep 9, 20269.1x their median
【業務連絡】 アイラップX(旧Twitter)担当、 大阪に到着。 繰り返す、大阪に到着。 #アイラップ https://t.co/G43pnqYYHu
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 137 interactions against 374K followers, an engagement rate of 0.037%. Measured over 29 original posts, its engagement rate beats 54% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.71% of those impressions turn into an interaction. That is about 5.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.4 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 29 posts sampled, 62% carry an image or video, 14% are part of a thread and 34% link out. The account's strongest tracked post pulled 71K interactions, about 569x its own typical post. Recurring topics include #アイラップ, #mizuno120th, #dayday.
- What is アイラップ【公式】's engagement rate on X?
- アイラップ【公式】 (@i_wrap_official) has an engagement rate of 0.037%, based on the median interactions across 29 original posts from the last 30 days against 374,411 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.037%, アイラップ【公式】 sits above the 25th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @i_wrap_official have real engagement?
- Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @i_wrap_official post?
- Most posts go out around 01:00 UTC, and Thursday is its busiest day, at roughly 4.43 posts per day across the measured window.