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ホロライブプロダクション【公式】 engagement report

@hololivetv - 1.7M followers on X

Measured over 66 original posts from a 30-day window, last computed on August 23, 2026.

Engagement

Top quarter for its size
Per follower
0.212%
of 1.7M followers
Per impression
1.70%
213K views on a typical post
Reach
12.5%
of its followers see a post
Typical post
3.6K
interactions (median)
Saved
0.05%
106 bookmarks on a typical post
Posting rate
3.13/day
active 33% of days
Peak time
03:00 UTC
Sunday

A typical post picks up 3.6K interactions against 1.7M followers, an engagement rate of 0.212%. Measured over 66 original posts, its engagement rate beats 88% of 983 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 213K times each, and 1.70% of those impressions turn into an interaction. That is about 12.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 66 posts sampled, 98% carry an image or video and 92% link out. The account's strongest tracked post pulled 20K interactions, about 5.4x its own typical post. Recurring topics include #ホロライブ, #ホロパニ, #regloss.

Measured over 66 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #ホロライブ, #ホロパニ, #regloss.

Compared with accounts its own size

ホロライブプロダクション【公式】's engagement rate beats 88% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 67% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.212%, ホロライブプロダクション【公式】 sits above the 50th percentile of the 9,573 accounts in this comparison. That places it in the above the median band, which runs 0.045% to 0.318%.

p100.001%
p250.006%
p50 (median)0.045%
p750.318%
p902.70%
p99370.4%
Engagement rate as a share of followers, across the 9,573 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 462,938 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.045%
75th percentile0.318%
90th percentile2.70%
99th percentile370.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 107%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC+10%4.7K
01:00 UTC+7%4.6K
02:00 UTC+4%4.7K
03:00 UTC+4%4.6K
04:00 UTC+5%4.2K
05:00 UTC-2%4.2K
06:00 UTC-10%4.2K
07:00 UTC-3%4.7K
08:00 UTC-5%5.5K
09:00 UTC+7%6.1K
10:00 UTC+1%7.0K
11:00 UTC-3%7.6K
12:00 UTC-3%8.7K
13:00 UTC-1%10K
14:00 UTC-5%11K
15:00 UTC-6%12K
16:00 UTC-3%12K
17:00 UTC-4%11K
18:00 UTC+1%9.5K
19:00 UTC-2%8.7K
20:00 UTC-2%7.7K
21:00 UTC+5%6.6K
22:00 UTC+3%5.7K
23:00 UTC+7%4.7K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 107%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+18%25K
Monday+10%41K
Tuesday-24%42K
Wednesday+2%14K
Thursday0%16K
Friday0%19K
Saturday+16%22K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video98% of posts+53%+46% to +62%1.9K
Outbound link92% of posts-52%-54% to -49%2.2K
Typical length--10%-12% to -8%2.8K
  • 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 53% above the same accounts' other posts.
  • 92% of its posts carry a link off X. Across the catalog, posts with an outbound link run 52% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 187 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 10% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 17, 20265.4x their median

    ◇━━━━━━━━━━━━◇  #ロックマン × #ホロライブ     コラボ開催! ◇━━━━━━━━━━━━◇ #ホロライブゲーマーズ とのコラボプライズ&物販商品は8/22(土)~展開🎊 みんなで、ステージスタート! ▼詳細は特設サイトを☑ https://t.co/EwAJ7QQqil #ホロックマン https://t.co/HnZdWBG4QV

    14K4.8K906371.4M viewsView on X
  • Aug 18, 20263.9x their median

    \ ✨情報解禁✨ /​ ホロライブメンバーの様々なシチュエーションを妄想する​『#hololive IF』シリーズから・・・・ お待たせしました・・・ ​ #さくらみこ がついに!ついに登場🐱🌸 どんな衣装になるかお楽しみにぇ🥳🫶​ 2027年1月クレーンゲームで登場予定🎉 続報をお見逃しなく!👀✨ @hololivetv #ホロライブ #BANPRESTO

    11K2.9K126429889K viewsView on X
  • Aug 23, 20263.6x their median

    🎲#ハコス・ベールズ 1stライブ 開催決定🎲 Hakos Baelz 1st Concert “REGALIA” 2026/12/1(火) Kanadevia Hall にて開催✨ 公式ハッシュタグ:#Baelz1stConcert 🔽プレスリリース https://t.co/bz3KzZdiTT #ホロライブ https://t.co/G4WMpHks7h

    9.9K3.0K45251426K viewsView on X
  • Aug 18, 20262.9x their median

    🎉お知らせ🎉 LINEスタンプ「hololiveDEV_IS公式スタンプ」が本日8月18日(火)より販売開始🎉 #ReGLOSS と #FLOWGLOW の個性あふれるLINEスタンプです🥳🙌 ぜひお買い求めください✨ 🔽詳細はコチラ! https://t.co/ct2fwryjU8 https://t.co/bOscrjH4tc

    8.1K2.0K46225566K viewsView on X
  • Aug 23, 20262.4x their median

    【ホロぐら更新‼️】 #大神ミオ がメイド服に #FUWAMOCO も大興奮!! #猫又おかゆ や #尾丸ポルカ もやってきて……? #ホロライブ 所属VTuberの3Dアニメ「ホロのぐらふぃてぃ」公開✨ 感想は #ホロぐら で✌️ 動画の続きはコチラ ▶️https://t.co/x1pJY6qtES https://t.co/5TDNsulICc

    7.0K1.5K48110440K viewsView on X
  • Aug 17, 20262.4x their median

    \📢こんばんドドド💨/ ホロライブメンバーの様々なシチュエーションを妄想する『#hololive IF』シリーズ🎉 Relax timeフィギュアに #角巻わため🐏が登場です💛 ギリギリわるくない姿をお楽しみに🥳🫶 ▼8/27(木)より順次登場予定✨ https://t.co/V8bmpVwdXJ 欲しいと思った人は🐏をつけてコメントしてね🙌! @hololivetv #ホロライブ #BANPRESTO

    6.9K1.5K80123903K viewsView on X
  • Aug 20, 20262.2x their median

    📺ReGLOSS公式番組情報📺 #ReGLOSS夏の重大告知 あの後輩や先輩がReGLOSSを赤裸々レビュー!? さらに重大告知もお届け予定! 🔽出演者 #ReGLOSS ⏰配信日時 8月21日(金)19時 🔽待機所 https://t.co/05K87qe2vE ぜひお楽しみに✨ https://t.co/npCk8Y3mNI

    6.3K1.5K35157822K viewsView on X
  • Aug 18, 20262.2x their median

    / ホロライブプロダクション9周年記念✨ 『hololive Dreams』をテーマとした イベントが開催決定🎉 \ 横浜の街を舞台にした周遊イベント「ほろ~かる 横浜篇」と、パワーアップして帰ってきた音楽花火イベント「#ホロ花火2026」が埼玉スタジアム2◯◯2にて開催決定🙌 🔽詳細はコチラ! https://t.co/XWxZR3ZNKQ #ホロドリ #ホロライブ

    6.1K1.6K111485.5M viewsView on X
  • Aug 16, 20262.1x their median

    ˖°⌖.꙳✩#ねぽらぼ6周年3Dライブ✩˖°⌖.꙳ 明日8月17日(月)21時⏰より、 #ホロライブ 公式YouTubeチャンネルにて配信📺✨ ぜひお見逃しなく📢 🔽出演者 #桃鈴ねね #尾丸ポルカ #雪花ラミィ #獅白ぼたん 🔽待機所はコチラ! https://t.co/oZaRfCGUWn https://t.co/yCKV5QWRkO

    5.8K1.7K646813K viewsView on X
  • Aug 17, 20262.1x their median

    / ホロライブプロダクション9周年 × #ホロドリ 続報発表📣 \ プロダクション9周年とホロドリの コラボイベントの詳細がついに公開⁉️ ぜひお見逃しなく👀✨ 📅配信日時 8月18日(火)19時~ 🔽配信チャンネル https://t.co/Z4IAF93Lfo 🔽出演 雪花ラミィ、尾丸ポルカ、博衣こより、一条莉々華 https://t.co/NAZl9NpFFq

    5.7K1.6K19104637K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ホロライブ#ホロパニ#regloss#さくらみこ#大神ミオ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3.6K interactions against 1.7M followers, an engagement rate of 0.212%. Measured over 66 original posts, its engagement rate beats 88% of 983 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 213K times each, and 1.70% of those impressions turn into an interaction. That is about 12.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 66 posts sampled, 98% carry an image or video and 92% link out. The account's strongest tracked post pulled 20K interactions, about 5.4x its own typical post. Recurring topics include #ホロライブ, #ホロパニ, #regloss.

What is ホロライブプロダクション【公式】's engagement rate on X?
ホロライブプロダクション【公式】 (@hololivetv) has an engagement rate of 0.212%, based on the median interactions across 66 original posts from the last 30 days against 1,706,541 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.212%, ホロライブプロダクション【公式】 sits above the 50th percentile of the 9,573 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @hololivetv have real engagement?
Its engagement rate beats 88% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @hololivetv post?
Most posts go out around 03:00 UTC, and Sunday is its busiest day, at roughly 3.13 posts per day across the measured window.

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