Yi He engagement report
@heyibinance - 649K followers on X
Measured over 12 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 136 interactions against 649K followers, an engagement rate of 0.021%. Measured over 12 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 117K times each, and 0.116% of those impressions turn into an interaction. That is about 18.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 83% carry an image or video and 50% link out. The account's strongest tracked post pulled 6.4K interactions, about 47x its own typical post. Recurring topics include #币安广场, #bnb, #币安会客厅.
Measured over 12 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #币安广场, #bnb, #币安会客厅.
Compared with accounts its own size
Yi He's engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.021%, Yi He sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 83% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 83% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 185 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 5, 202647x their median
The future of AI will be built by you. 🫵 Introducing #BuildWithYou Chapter One: Finance Prompts Share the finance prompts you use to learn, research, invest, and trade. 20 standout prompts will split a 2,000 USDC prize pool. How to join: 👉 Follow @Binance and repost this 👉 Reply or quote repost with your prompt 👉 Complete the survey → https://t.co/oCCz8G1w7n Entries close: 15 Aug 2026, 23:59 UTC. Join us, and let's build the future together. 🫡 P.S. Finally, a good reason to check your ChatGPT history. Disclaimer: This is not an offer or solicitation to trade any financial product. Not available to users in jurisdictions including: US, UK, EEA, Hong Kong, Singapore, and the jurisdictions on Binance's prohibited list (see https://t.co/j87Pp5NjkL for details)
- Aug 2, 202633x their median
Which X accounts should I follow, and why? Please@ them below. https://t.co/Zmkw7ajpDV
- Jun 26, 202622x their median
Thinking about the EU and crypto, I see some parallels to the largest players in emerging tech, such as Airbnb and Uber(Try asking the AI: In which countries have Uber and Airbnb been banned? )Many global tech giants’ regulatory setbacks but came back stronger for it. As for Binance and Europe, we take this market seriously. It's a small part of our business, but an important one, and we're committed to the EU and our customers there. Building trust with regulators takes time—through engagement and better communication. We're committed to doing that work. It is my expectation that Binance, and other crypto providers, will become the strongest gatekeepers of the financial system, far more than TradFi given the underlying technology and market forces driving adoption. We've made real strides in recent years and we're not slowing down. We intend to get this right, and we are working hand in hand with EU and national regulators. FUNDS ARE SAFU. https://t.co/NlVhsUO5Da 任何一个新兴行业在发展过程中,都会遇到不同程度的监管挑战和竞争挑战,就像Airbnb和Uber(试试问AI他们曾经被哪些国家禁止过?)但这不影响他们成为移动互联网时代最伟大的互联网公司。 Binance始终将遇到的问题视为提升我们团队能力和标准的机会。在过去几年,我们建立了行业用户资产透明度的标准,我们在合规上建立了行业的最高标准;对于欧盟地区的监管部门对于Binance建立有效的沟通与信任也许还需要时间,但我们不会放弃。并将继续遵循全球加密行业合规的黄金标准。 合规是近期大家非常关注的话题,我认为这是行业的进步,说明行业从草莽期逐渐转型开始自我约束与自律。但这次我得到的经验与教训是:拿到牌照的公司并不一定合规也不一定自律,而币安遵循黄金标准的合规也不一定能会拿到牌照,但我们的目标是星辰大海,不是和同行在泥坑打滚,我们会以行业的最高标准要求自己。 FUNDS ARE SAFU. https://t.co/NlVhsUO5Da
- Jul 31, 202620x their median
When testing the same image, which has more buzz, Crypto Twitter or Binance Square? https://t.co/jnshamcDvw
- Aug 3, 202616x their median
连续2天在币安广场发帖,收到了400U奖励,我就不占用用户的激励啦,🙃,希望加入币安广场创作者的朋友,联系@yingbinance 💁♀️💁♀️💁♀️ https://t.co/0TOqVfC7zh
- Oct 6, 202615x their median
今晚,锁定币安智能产品中文发布会AMA🎙️ 🙋币安联合CEO何一在线解答! 主持人:@sisibinance 🧑🏫嘉宾:一姐 @heyibinance Jeff @taida88 Jackson @0xOar 🗓 10 月 6 日|20:00 UTC+8 📍 #币安广场 官方账号 订阅直播:https://t.co/nGgiNR2PpG 评论留下关于币安智能的问题,抽10位获得50USDT🧧 https://t.co/R1NirDr2TP
- Aug 4, 202613x their median
A promise was made: access for the next generation. One account for your entire financial life. Going behind the scenes on the road to 3 billion users! To be continued.. https://t.co/whlC41JwxD
- Aug 6, 202612x their median
3B users is the goal. It might be ambitious but the infrastructure is being built. 7,000 equities. Hundreds of crypto. A gateway to millions of on-chain assets. 9 product categories. One account. No walls. 24/7. 36h with @heyibinance. The vision is clear. The proof is growing. https://t.co/XnGfSnnaKp
- Aug 10, 20268.4x their median
💁♀️ https://t.co/9I4L3xGqY4
- Jul 29, 20267.6x their median
bStocks crossed $500M AUM on Binance in just 7 weeks. From $5.6M on launch day (June 11) to $500M+ by July 28. Users aren't just trading bStocks - they're holding real equity exposure. 24/7 trading. Free conversion. Always on. https://t.co/wZg6zDcpFo
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 136 interactions against 649K followers, an engagement rate of 0.021%. Measured over 12 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 117K times each, and 0.116% of those impressions turn into an interaction. That is about 18.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 83% carry an image or video and 50% link out. The account's strongest tracked post pulled 6.4K interactions, about 47x its own typical post. Recurring topics include #币安广场, #bnb, #币安会客厅.
- What is Yi He's engagement rate on X?
- Yi He (@heyibinance) has an engagement rate of 0.021%, based on the median interactions across 12 original posts from the last 30 days against 648,729 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.021%, Yi He sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @heyibinance have real engagement?
- Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @heyibinance post?
- Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 1.93 posts per day across the measured window.