Heidi Klum engagement report
@heidiklum - 3.9M followers on X
Measured over 1 original post from a 30-day window, last computed on October 7, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 550 interactions against 3.9M followers, an engagement rate of 0.014%. Posts are seen about 42K times each, and 1.32% of those impressions turn into an interaction. That is about 1.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.0K interactions, about 1.8x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on October 7, 2026. Recurring tag: #projectrunway.
Where this sits in the catalog
At 0.014%, Heidi Klum sits above the 10th percentile of the 155,536 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.603% |
| 90th percentile | 2.31% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -8% | -9% to -7% | 41K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 56 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 4, 20251.8x their median
Halloween is just around the corner 🥳👻🎃❤️ https://t.co/iJpfWVmX6F
- Jul 17, 2025
It’s good to be home ❤️ 2 weeks until our Season 21 premiere #ProjectRunway https://t.co/ndqn06JmXu
- Jul 30, 2025
1 more day 🥰 #ProjectRunway https://t.co/pNTjtbU7f3
- Sep 10, 2026
Finale day 🤗🤗🤗🎉🎉🎉 #ProjectRunway https://t.co/WEhaFmLPTS
- Oct 1, 2025
It’s timeless, it’s legendary, and it’s the orange accessory on everyone’s wrist this season. For #Halloween there’s nothing more iconic than the UNICEF Trick-or-Treat Box. Thank you to my friends at @UNICEFUSA for all you do to support children around the world. Get a box and add some meaning to your Halloweening. 💙 https://t.co/tWtzkkl8kx
- May 19, 2025
i am back and it’s good to be home 🥰 @ProjectRunway #ad https://t.co/7Qnni1Baa8
- Jul 24, 2025
One more week 🥳 @CSiriano #ProjectRunway July 31 on @FreeformTV, @hulu, and @DisneyPlus https://t.co/6ARJL8mR3o
- Apr 22, 2025
If your shaving routine doesn’t look this effortless… you’re doing it wrong. 😉✨ With @PosheEra Effortless Shave Kit— shaving should feel this easy. #PosheEra #ShavingMadeSimple #ad 🔗 https://t.co/VUsAlatwbH https://t.co/GPTMCh0xEL
- Jun 28, 2026
An estimated 680,000 children are in need of humanitarian assistance following the catastrophic earthquakes that struck Venezuela. UNICEF is scaling up its response across health, nutrition, water and sanitation, child protection and education. Learn more: https://t.co/YnhKz1Ga7C
- Jul 22, 2026
🔥💅 @ciara Watch a new episode of #ProjectRunway tomorrow on @FreeformTV, @hulu, and @DisneyPlus https://t.co/FYSLNaREpL
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 550 interactions against 3.9M followers, an engagement rate of 0.014%. Posts are seen about 42K times each, and 1.32% of those impressions turn into an interaction. That is about 1.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.0K interactions, about 1.8x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Heidi Klum's engagement rate on X?
- Heidi Klum (@heidiklum) has an engagement rate of 0.014%, based on the median interactions across 1 original posts from the last 30 days against 3,943,245 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.014%, Heidi Klum sits above the 10th percentile of the 155,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @heidiklum have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @heidiklum post?
- Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 0.07 posts per day across the measured window.