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HCLTech engagement report

@hcltech - 423K followers on X

Measured over 16 original posts from a 30-day window, last computed on September 25, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 423K followers
Per impression
0.197%
1.5K views on a typical post
Reach
0.36%
of its followers see a post
Typical post
3
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.53/day
active 37% of days
Peak time
10:00 UTC
Thursday

A typical post picks up 3 interactions against 423K followers, an engagement rate of 0.001%. Measured over 16 original posts, its engagement rate beats 9% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.197% of those impressions turn into an interaction. That is about 0.359% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 24 interactions, about 8.0x its own typical post. Recurring topics include #dpworldtour, #golfsglobaltour.

Measured over 16 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #dpworldtour, #golfsglobaltour.

Compared with accounts its own size

HCLTech's engagement rate beats 9% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, HCLTech sits below the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 623 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 13, 20268.0x their median

    ▶️ Fifty years ago, HCL began with a bold idea. This year, as we marked HCL@50, that spirit found a new expression in a challenge that brought people across the Group together. 🌕 The Journey to the Moon set a destination that was simple to understand and ambitious to achieve: 384,400 km, the distance from Earth to the Moon, covered collectively in five days. What followed was a global response from thousands of @HCLGroup_ employees across 59 countries, with teams walking, running, cycling, swimming and cheering one another on until the distance counter moved well past the Moon. 🚴🏻🏃‍♀️🚶🏊‍♀️ By the end, they had covered more than 695,000 km, powering a first-of-its-kind celebration for an Indian business group and a reminder of Human Potential Multiplied, what becomes possible when people move as one. 🚀 ⏩ Here’s to the Next 50, and to the people who will keep moving us forward. #HCL50 #TheNext50 #JourneyToTheMoon

    165213.9K viewsView on X
  • Jul 3, 20267.7x their median

    Hallo, Germany. 👋 🇩🇪 ⛳️ We're at the BMW International Open in Munich, a key stop on the DP World Tour, where clients, partners, pros and fans have come together for a week of world-class golf. As the Official Digital Experience Partner of the #DPWorldTour , we're supercharging golf's global tour, helping fans discover, follow and engage with every moment of the game, from the greens to screens. 🏌️‍♀️ 🔗 Learn more: https://t.co/91DsZZJJb3 #GolfsGlobalTour #DrivenByHCLTech #SuperchargingProgress #BMWInternationalOpen

    174202.6K viewsView on X
  • Aug 15, 20267.0x their median

    🇮🇳 Happy 80th Independence Day, India! Today, we celebrate the freedom and unity that have shaped our journey, and the people who continue to drive the nation's progress forward. As our flag flies high, we look ahead with pride to all that we can build and achieve together. #IndependenceDay #IndependenceDay2026

    181112.2K viewsView on X
  • Jul 13, 20266.7x their median

    📢 HCLTech delivers robust Q1 led by record deal bookings of $2.4 billion. 🔹 Advanced AI revenue grows 62.1% to $171 million 🔹 Company plans to invest up to ₹3,500 crore to establish AI data centers #HCLTechQ1 #HCLTechQ1FY27 #SuperchargingProgress https://t.co/c6Cm1Lmil4

    151313.4K viewsView on X
  • Sep 20, 20265.3x their median

    ⛳ From Championship action to conversations around the course and moments in the Fan Village, spend tournament week at Wentworth through the eyes of golf coach and creator Georgia Ball. 🏌️‍♀️We're delighted to have Georgia join us at the BMW PGA Championship, to share a behind-the-scenes look at the Rolex Series event, one of the most storied titles on the DP World Tour. As the Official Digital Experience Partner of the DP World Tour, we’re helping bring fans closer to the game while capturing some unforgettable moments along the way. Stay tuned for more from our collaboration at Wentworth! 🔜 #GolfsGlobalTour #DrivenByHCLTech #BMWPGA #SuperchargingProgress

    140202.8K viewsView on X
  • Jul 17, 20265.3x their median

    HCLTech has expanded its India footprint with the launch of its Global Technology Centre in GIFT City to help engineer the future of the global financial services industry with innovative AI solutions. The center will deliver AI-led solutions to HCLTech’s global financial services clients and serve as a hub for next-generation technology development and talent development. The facility was inaugurated by Shri Harsh Sanghavi, Hon’ble Deputy Chief Minister of Gujarat, in the presence of C Vijayakumar, CEO and Managing Director, HCLTech. #SuperchargingProgress #FindYourSpark

    122025.1K viewsView on X
  • Jun 30, 20265.3x their median

    🏆 HCLTech has been recognized at the International Safety Awards 2026, hosted by the British Safety Council, with multiple honors for excellence in occupational health and safety across our locations in India. Our Bengaluru campus received the IT Sector Best Award and a Distinction Award, while our campuses in Noida, Chennai, Madurai, Lucknow and Vijayawada received Merit Awards. These recognitions reflect commitment to people-centricity and our collective focus on creating workplaces where the well-being of HCLTechies remains a priority. #BSCAwards #SafetyExcellence #WorkplaceSafety

    141104.0K viewsView on X
  • Sep 17, 20263.7x their median

    📢 We have launched HCLTech Pulse, a dedicated business unit built to help fast-scaling enterprises with annual revenues between $500 million and $5 billion accelerate AI-led transformation. Designed for organizations with enterprise-scale ambitions, HCLTech Pulse helps clients safely scale AI, modernize their technology foundations and accelerate growth through an integrated approach built for this segment. HCLTech Pulse brings the scale, platforms and ecosystem reach of one of the world’s largest technology companies through a delivery model purpose-built around how fast-scaling enterprises move: with speed, focus and outcomes they can measure. Through this approach, we’re helping clients adopt AI with greater confidence and governance to build sustained competitive advantage. 🔗 Learn more in our press release: https://t.co/uheyXbWzHF #HCLTechPulse

    72022.4K viewsView on X
  • Aug 4, 20263.7x their median

    🌎 We’re proud to share that HCLTech has once again been named among TIME’s World’s Most Sustainable Companies, marking our second consecutive year on the list. HCLTech has been placed in the top 60 globally across all industries in the 2026 list. We are also ranked among the top five professional services companies worldwide and are the highest-ranked India-headquartered company in the category. 🌱 The recognition reflects continued progress on our sustainability journey, including a 55.84% reduction in Scope 1 and Scope 2 greenhouse gas emissions and a 31% reduction in total energy consumption compared with our FY20 baseline, as we work toward achieving net-zero emissions by 2040. As we continue to innovate and grow, we remain committed to building a more sustainable future for our clients, people, communities and the planet. Learn more: https://t.co/1B1hY1TGJL #Sustainability #ESG

    82103.0K viewsView on X
  • Jul 21, 20263.7x their median

    🗞️ Strong Q1 performance, record bookings, growing Advanced AI adoption and HCLTech's push into AI infrastructure are drawing attention across the business and technology landscape. 📢 Catch the latest edition of 'HCLTech in the Headlines' for a quick roundup of the coverage around #HCLTechQ1. #HCLTechHeadlines #HCLTechQ1FY27 #SuperchargingProgress

    62122.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dpworldtour#golfsglobaltour

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3 interactions against 423K followers, an engagement rate of 0.001%. Measured over 16 original posts, its engagement rate beats 9% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.197% of those impressions turn into an interaction. That is about 0.359% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 24 interactions, about 8.0x its own typical post. Recurring topics include #dpworldtour, #golfsglobaltour.

What is HCLTech's engagement rate on X?
HCLTech (@hcltech) has an engagement rate of 0.001%, based on the median interactions across 16 original posts from the last 30 days against 423,356 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, HCLTech sits below the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @hcltech have real engagement?
Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @hcltech post?
Most posts go out around 10:00 UTC, and Thursday is its busiest day, at roughly 0.53 posts per day across the measured window.

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