Back to @gzchef's profile

Geoffrey Zakarian engagement report

@gzchef - 304K followers on X

Measured over 1 original post from a 30-day window, last computed on September 5, 2026.

Engagement

Per follower
0.152%
of 304K followers
Per impression
1.67%
28K views on a typical post
Reach
9.11%
of its followers see a post
Typical post
462
interactions (median)
Saved
1.37%
381 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
22:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 462 interactions against 304K followers, an engagement rate of 0.152%. Posts are seen about 28K times each, and 1.67% of those impressions turn into an interaction. That is about 9.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 22:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.7K interactions, about 3.7x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 5, 2026.

Where this sits in the catalog

At 0.152%, Geoffrey Zakarian sits above the 50th percentile of the 66,128 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.499%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.9%
Engagement rate as a share of followers, across the 66,128 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,111 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 22:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 22:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 22:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 586 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 26, 20263.7x their median

    Try my viral SMASH burger for dinner tonight with the whole family! 🍔 https://t.co/IaEslcE5hI

    1.4K6918715555K viewsView on X
  • Mar 17, 20262.1x their median

    My viral nonstick cast iron dual handle pan🔥 available on @amazon https://t.co/3mradt5kGA

    86757262150K viewsView on X
  • Mar 11, 20261.6x their median

    #ChickenPicatta Full Recipe ⬇️ Ingredients: 2 tablespoons pan drippings from searing chicken breasts or 2 tablespoons unsalted butter, plus more if needed (see Cook’s Note) 2 tablespoons finely minced shallots 1 cup white wine 1 1/2 cups chicken stock 2 tablespoons capers, chopped 2 tablespoons finely minced fresh parsley 2 tablespoons unsalted butter Zest and juice of 1 lemon Kosher salt and freshly cracked black pepper Directions: Heat the pan with the drippings over medium heat. Add the shallots and cook (adding a touch of butter if necessary) until soft and lightly caramelized, about 5 minutes. Add the white wine and reduce until the pan begins to sizzle again, 4 to 5 minutes. Add the chicken stock and reduce by one-half, 7 to 10 minutes. Add the capers and parsley, then whisk in the butter and lemon zest and juice. Season with salt and pepper

    6605727331K viewsView on X
  • Mar 27, 20261.6x their median

    Craving French Onion Soup? Watch till the end for the cheese pull and get full recipe below 👇 1 stick (4 ounces) unsalted butter 6 cups thinly sliced Vidalia or Spanish onions Kosher salt and freshly cracked black pepper 1 tablespoon all-purpose flour 1/4 cup dry sherry 5 cups beef stock 6 sprigs fresh thyme 8 slices Gruyere cheese (or Swiss) plus 1 cup grated Gruyere cheese 2 cups croutons In a large pot, melt the butter over medium heat. Add the onions all at once and a small splash of water. Season the onions with salt and pepper. Bring the onions to a simmer, stirring often. Reduce the heat if the onions begin to cook too fast. Cook until the onions are soft and translucent, about 15 minutes. (If you want a sweeter soup, continue to cook the onions until they caramelize to the richness of your preference.) Add the flour and cook for 3 minutes. Add the sherry and cook for a few minutes longer. Add the beef stock and bring to a very low simmer; simmer for about 35 minutes. Preheat the broiler to finish the soup. Add the thyme to the soup and simmer for 5 more minutes. Season with salt and pepper as needed. Remove the herbs. Ladle the soup into 4 soup crocks. Cover each crock with 2 slices of cheese and some croutons, then top with the shredded Gruyere. Transfer the crocks to a baking sheet and place under the broiler until the cheese bubbles and browns.

    6555118458K viewsView on X
  • May 31, 2026

    One of my most requested recipes - Shrimp Spring Roll 🍤 Screenshot and Save to try this recipe for yourself! My Viral Recipe: Rice Paper Wraps Romaine lettuce leaves Vermicelli Noodles Cooked Shrimp Carrot Matchsticks Cucumbers matchsticks Basil Peanut Sauce: 1/4 Cup Peanut Butter 2 TB Coconut Milk 1 TSP Garlic Minced 2 TB Tamari 2 TB Rice Wine Vinegar 2 TB maple syrup 2 TSP chili paste

    5356513260K viewsView on X
  • May 4, 2026

    Linguine with Clams! Pro tip: never over crowd the pan when cooking with shellfish. One layer of small clams at a time! This is a great easy recipe that is sure to impress your guests. **not shown in video was me adding shallots in after garlic** See ingredients below 2 pounds small clams, such as manila clams Kosher salt 1 pound dried linguine 1/4 cup extra-virgin olive oil, plus additional for drizzling 3 cloves garlic, thinly sliced 2 shallots, minced 1 to 2 large anchovy fillets in olive oil, drained and chopped 1/2 teaspoon crushed red pepper flakes 1/2 cup chopped fresh parsley 1 cup dry white wine

    5355226177K viewsView on X
  • Mar 12, 2026

    #LinguinewithClams! A recipe that is sure to impress your guests. Full list of ingredients posted on my page 🔥 https://t.co/hTMOItXHL8

    5483015743K viewsView on X
  • May 27, 2026

    Marinated Flank Steak with Sweet Potato 💥 Recipe below👇 FLANK STEAK I cup BBQ Sauce ½ cup chopped fresh Italian parsley 2 tablespoons sherry vinegar 1 tablespoon soy sauce 2 teaspoons dried oregano 2 teaspoons dried rosemary 2 teaspoons dried thyme 2 garlic cloves, chopped ¼ cup extra-virgin olive oil, plus more for brushing the grill pan 1 flank steak (1¾ to 2 pounds) Kosher salt and freshly ground black pepper ½ cup chopped fresh chives SWEET POTATOES 3 medium sweet potatoes, peeled and cut into 2-inch chunks, about 2½ pounds Kosher salt 4 tablespoons (½ stick) unsalted butter,cut in chunks 2 tablespoons pure maple syrup 2 tablespoons orange juice concentrate,thawed ½ teaspoon ground cinnamon Freshly ground black pepper

    4854316254K viewsView on X
  • May 21, 2026

    This Chop salad is the perfect dish to serve up this summer. See recipe below: FOR THE DRESSING ½ cup extra virgin olive oil ¼ cup red wine vinegar 1 teaspoon dried oregano 2⅓ teaspoon kosher salt ¼ teaspoon freshly ground black pepper FOR THE SALAD 1 cup chopped romaine hearts, inside white leaves only (discard or reserve outside leaves), washed and cut into bite-size pieces 1 large carrot, peeled and cut into bite-size pieces 1 stalk celery, cut into bite-size pieces ¾ cup celery leaves, light green leaves only ½ red bell pepper, cut into bite-size pieces 1 cup chickpeas, rinsed ⅓ cup coarsely grated Parmesan To make the dressing: In a small bowl, whisk together the olive oil, vinegar, and oregano. Season with salt and pepper and whisk until emulsified. 2 To assemble the salad: In a large salad bowl, combine the romaine, carrot, celery, celery leaves, bell pepper, chickpeas, and Parmesan and toss with two large spoons 3 Drizzle the salad with a light coating of dressing and toss again.

    4703915258K viewsView on X
  • Mar 13, 2026

    Savoring every bite of this classic chicken pot pie! Full recipe from #ThePerfectPantry on my page https://t.co/U7qloPkrOV

    4763017128K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 462 interactions against 304K followers, an engagement rate of 0.152%. Posts are seen about 28K times each, and 1.67% of those impressions turn into an interaction. That is about 9.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 22:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.7K interactions, about 3.7x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Geoffrey Zakarian's engagement rate on X?
Geoffrey Zakarian (@gzchef) has an engagement rate of 0.152%, based on the median interactions across 1 original posts from the last 30 days against 304,239 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.152%, Geoffrey Zakarian sits above the 50th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @gzchef have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @gzchef post?
Most posts go out around 22:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.

Keep going