Gustavo Hofman engagement report
@gustavohofman - 323K followers on X
Measured over 31 original posts from a 30-day window, last computed on October 12, 2026.
Engagement
A typical post picks up 131 interactions against 323K followers, an engagement rate of 0.041%. Measured over 31 original posts, its engagement rate beats 43% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.2K times each, and 1.42% of those impressions turn into an interaction. That is about 2.85% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 31 posts sampled, 97% carry an image or video and 19% are part of a thread. The account's strongest tracked post pulled 11K interactions, about 85x its own typical post.
Measured over 31 original posts from a 30-day window, last computed on October 12, 2026.
Compared with accounts its own size
Gustavo Hofman's engagement rate beats 43% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.041%, Gustavo Hofman sits above the 25th percentile of the 204,798 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 568 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 14, 202685x their median
Due to the match being moved to tonight, there unfortunately won’t be any live updates from our side, as I’m working an evening shift at my job. You can always follow us on Instagram, where Claes will be posting pictures throughout the match.
- Aug 11, 202627x their median
🖊️ Acuerdo con el @siriusfotboll para el traspaso de 𝗥𝗼𝗯𝗯𝗶𝗲 𝗨𝗿𝗲. #WeAreSevilla | #NuncaTeRindas
- Sep 23, 202625x their median
Há pessoas que são especiais. É até difícil explicar. Chegam e parecem iluminar o ambiente. Jürgen Klopp é uma delas. Nesta quarta-feira, em Amsterdã, o novo técnico da seleção alemã concedeu entrevista coletiva na véspera de sua estreia, contra a Holanda. Chegou sorrindo, respondeu a todas as perguntas e manteve a leveza mesmo quando o assunto exigia seriedade. A diferença em relação aos antecessores chama a atenção. Joachim Löw, Hansi Flick e Julian Nagelsmann tinham uma postura mais reservada no contato com a imprensa. Klopp se aproxima, conversa, brinca. E sabe o tamanho da missão que assumiu: recolocar a Alemanha entre as melhores seleções do mundo. Perguntei a ele sobre as diferenças entre trabalhar em um clube e comandar uma seleção. Na resposta, destacou algo que sentirá falta: o contato diário com os jogadores. Também consegui levar Bragança Paulista à coletiva. Quando Klopp falou de sua passagem pelo interior paulista, o sorriso ficou ainda maior. Como se tudo isso já não fosse o suficiente, ele também é um dos melhores técnicos do mundo.
- Aug 27, 202621x their median
O Shakhtar Donetsk jogará como mandante contra Real Madrid, Sporting, Fenerbahçe e AEK em Londres, no Stamford Bridge, nesta temporada da Champions League. A última vez que o Shakhtar entrou em campo em seu estádio, a então moderna Donbas Arena, em Donetsk, foi em 2 de maio de 2014. Pelo Campeonato Ucraniano, venceu o Illichivets Mariupol por 3 a 1. Luiz Adriano e Douglas Costa marcaram diante de 18.017 torcedores. Naquele momento, a Ucrânia já atravessava uma ruptura histórica. Viktor Yanukovych havia sido destituído da presidência após os protestos do Euromaidan, a Rússia havia anexado a Crimeia e a guerra começava no leste do país, principalmente na região do Donbas. O Shakhtar nunca mais voltou para casa. Primeiro, passou a mandar seus jogos em Lviv. Depois, jogou em Kharkiv e, a partir de 2020, estabeleceu-se em Kiev. Com a invasão russa em grande escala, em 2022, os jogos das competições europeias precisaram deixar também a Ucrânia. Desde então, o Shakhtar passou por diferentes cidades do continente. Nesta temporada, escolheu Londres. Mais especificamente, o estádio de um clube cuja história recente também foi afetada pela guerra. Após a invasão russa da Ucrânia, o governo britânico impôs sanções a Roman Abramovich por suas ligações com Vladimir Putin e o Kremlin. O oligarca russo, então proprietário do Chelsea, acabou vendendo o clube em 2022. Agora, Stamford Bridge será a casa europeia do Shakhtar. Já são mais de 12 anos sem o clube em Donetsk. A Donbas Arena está abandonada e avariada, como mostram as foros publicadas pelo jornalista ucraniano @UButusov no Telegram. O Shakhtar segue sua vida longe da cidade e, nas condições atuais, qualquer retorno é inimaginável - muito menos a possibilidade de integrar o Campeonato Russo. Na fachada da Donbas Arena ainda permanecem as imagens de Luiz Adriano e Douglas Costa. Símbolo de uma época gloriosa e de uma casa à qual o Shakhtar não sabe se um dia poderá voltar.
- Sep 27, 202618x their median
Jorge Jesus fez questão de atender a ESPN em Oslo sempre que possível. Super atencioso com o Brasil. Fechei a cobertura com a pergunta: o que significa o Flamengo em sua vida? https://t.co/24G31j8X6j
- Aug 10, 202615x their median
O Real Madrid divulgou a numeração oficial de seu elenco para a temporada 2026-27. Muitas mudanças. 1. Thibaut Courtois 2. Raúl Asencio 3. Éder Militão 4. Dean Huijsen 5. Jude Bellingham 6. Eduardo Camavinga 7. Vini Jr. 8. Federico Valverde 9. Endrick 10. Kylian Mbappé 11. Rodrygo 12. Trent Alexander-Arnold 13. Andriy Lunin 14. Aurélien Tchouaméni 15. Arda Güler 16. Ibrahima Konaté 17. Marc Cucurella 18. Álvaro Carreras 19. Carlos Espí 20. Bernardo Silva 21. Brahim Díaz 22. Antonio Rüdiger 23. Ferland Mendy 24. Denzel Dumfries 25. Yan Diomandé 27. Thiago Pitarch
- Sep 19, 202614x their median
Harry Kane, nascido em Munique. Bávaro. https://t.co/AEiOMMj4wO
- Aug 18, 202614x their median
A Adidas divulgou alguns dos seus novos uniformes para a temporada com 19 times e a mensagem: “Estamos de volta com tudo. Nova temporada, mesmo amor pelo jogo”. https://t.co/gfHffyS9gS
- Sep 9, 20269.8x their median
O elenco do @Giants recebeu @OzTheMentalist. E aconteceu isso. https://t.co/1pIUtMOmfH
- Sep 24, 20268.9x their median
O abraço de Jürgen Klopp e Virgil van Dijk depois de Holanda 1x1 Alemanha. https://t.co/jYtTKMFiYN
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 131 interactions against 323K followers, an engagement rate of 0.041%. Measured over 31 original posts, its engagement rate beats 43% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.2K times each, and 1.42% of those impressions turn into an interaction. That is about 2.85% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 31 posts sampled, 97% carry an image or video and 19% are part of a thread. The account's strongest tracked post pulled 11K interactions, about 85x its own typical post.
- What is Gustavo Hofman's engagement rate on X?
- Gustavo Hofman (@gustavohofman) has an engagement rate of 0.041%, based on the median interactions across 31 original posts from the last 30 days against 323,289 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.041%, Gustavo Hofman sits above the 25th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @gustavohofman have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @gustavohofman post?
- Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 1.5 posts per day across the measured window.