Grub Street engagement report
@grubstreet - 374K followers on X
Measured over 29 original posts from a 30-day window, last computed on October 2, 2026.
Engagement
A typical post picks up 2 interactions against 374K followers, an engagement rate of 0.001%. Measured over 29 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.087% of those impressions turn into an interaction. That is about 0.617% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 29 posts sampled, 21% carry an image or video and 100% link out. The account's strongest tracked post pulled 27 interactions, about 14x its own typical post.
Measured over 29 original posts from a 30-day window, last computed on October 2, 2026.
Compared with accounts its own size
Grub Street's engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Grub Street sits below the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 21% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 21% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 392 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 21, 202614x their median
How does the team behind Eel Bar, Cervo’s, the Fly, and Hart’s approach a raw bar? The answer is Zig Zag Oyster Bar, which it’s opening in Crown Heights. ‘There should be an oyster bar in every neighborhood,’ says partner Nialls Fallon. https://t.co/2h1P6jYeKQ
- Sep 8, 20265.5x their median
The artist Lucien Smith, who died on Monday at age 37, had just opened a restaurant and was planning his art-world comeback. https://t.co/jiO0aAx4Y9
- Jul 29, 20265.5x their median
The Manhattan Pizza Wars of a decade or so ago are mostly over — they’re the stuff of bardic legend now. It used to be that a new brick oven roared to life every few months, but the heat has seemed to cool as pizza has yielded city dominance to other cuisines. So when one of the hypiest pizzerias in Tokyo — now a world capital of pizza-making and one well suited to the obsessive trial-and-error of sauce-and-dough alchemy — opened in the East Village, it was rippling news. Reservations disappeared quickly, and still do, even if the restaurant itself seems less like a Tokyo temple of pizza than yet another new-build St. Mark’s fast-casual joint. Pizza Studio Tamaki is the first U.S. branch of the Japanese original, which started in Tokyo in 2017 and now has four locations throughout Japan. Within a few years of opening, it became a mainstay of international best-pizza lists, renowned for a kind of mad-science punctiliousness, writes chief restaurant critic Matthew Schneier. The flour blend in the pizza's dough is a mix of Canadian, American, and Japanese wheats, milled at founder Tsubasa Tamaki’s precise direction. Tamaki told the New York ‘Times’ he already has agreements in place for franchises in the U.K., France, Australia, and Indonesia, as well as requests from several other territories. With a ramp-up like that, is there any way Tamaki’s actual pizza could live up to its reputation? Schneier paid a visit to find out: https://t.co/jSqpSz7iO9
- Sep 17, 20264.5x their median
‘New York’ Magazine’s restaurant critic Matthew Schneier reviews Burmese Bites, a former pop-up and food stall that has moved into a permanent location in Astoria. Our critic loves it. https://t.co/9eW2WVIXs1
- Sep 30, 20263.5x their median
“I am not a religious person, but the best way I can describe my approach to the act of making dinner is as a kind of spiritual devotion,” writes Isabel Cristo. “Some rituals require places of worship, clergy, costumes, songs, and ancient texts. Others require nothing more than repetition and the inescapable knowledge that you are destined to the same task, day in and day out. This is basically how I cook.” The philosopher Simone Weil was a devout Catholic and mystic. She also died of voluntary starvation at the age of 34, which makes her an unlikely choice for guidance on the topic of dinnertime, but she offered a perspective in 1949, in ‘The Need for Roots,’ that captures Cristo’s own feeling: “Obligations, whether unconditional or relative, eternal or changing, direct or indirect with regard to human affairs, all stem, without exception, from the vital needs of the human being … We owe a cornfield respect, not because of itself, but because it is food for mankind. In the same way, we owe our respect to a collectivity, of whatever kind — country, family or any other — not for itself but because it is food for a certain number of human souls.” “I get my food at Trader Joe’s, not a cornfield,” writes Cristo, “but I still feel the pull of Weil’s collectivity when I’m there. I carefully pick out my groceries, and carry the weight of them home, and I’m reminded that food is not disposable. When I debate various flavor combinations and cooking techniques, I am able to engage a focus that an economy built for optimization seems determined to dull. And when I opt, on occasion, to get dressed up and go to a restaurant where they use depraved amounts of salt and oil, I relish the indulgence, rather than expect it." Read Cristo's full essay on finding the joy of cooking in the golden age of convenience eating: https://t.co/G1J9EsC7Jz
- Sep 2, 20263.5x their median
Lucas Sin, the chef and host of ‘Street Eats,’ will turn M Star Cafe in New York’s Chinatown into Lok Kee, a full-time expression of his celebrated pop-up cha chaan teng. https://t.co/IOJZO4b417
- Sep 22, 20263.0x their median
Why is Daniel Humm — the chef and owner of the Michlin-starred, fine-dining destination Eleven Madison Park — selling boxed pasta? We took a trip to Target, where Riff is sold, to give it a try. https://t.co/23uufNNXQM
- Aug 28, 20263.0x their median
After a two-month-long international book tour for her debut cookbook, ‘Soomaaliya,’ Ifrah F. Ahmed is back to slow cooking. “I hate making matchas in a rush,” she writes in this week’s “Diet.” ‘I actually hate being rushed, period.” https://t.co/LHsuURu5g2
- Aug 4, 20263.0x their median
In the new A24 film ‘Tony,’ Dominic Sessa plays a young Anthony Bourdain. The biopic, Joshua David Stein writes, manages to both add to and rise to the top of a stream of products that have emerged trying to capitalize on the late chef’s mythology. https://t.co/13bdkijOsa
- Jul 30, 20263.0x their median
‘New Yorkers will have exactly the same taco as we prepare in Mexico,’ says José Andrés Hernández Elizalde, whose family has run the El Califa de León taqueria in Mexico City for 60 years. Now, it will expand to NYC in August. https://t.co/L1mBKNEnez
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2 interactions against 374K followers, an engagement rate of 0.001%. Measured over 29 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.087% of those impressions turn into an interaction. That is about 0.617% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 29 posts sampled, 21% carry an image or video and 100% link out. The account's strongest tracked post pulled 27 interactions, about 14x its own typical post.
- What is Grub Street's engagement rate on X?
- Grub Street (@grubstreet) has an engagement rate of 0.001%, based on the median interactions across 29 original posts from the last 30 days against 374,259 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Grub Street sits below the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @grubstreet have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @grubstreet post?
- Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 0.97 posts per day across the measured window.