GOONJ engagement report
@goonj - 911K followers on X
Measured over 7 original posts from a 30-day window, last computed on August 21, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 11 interactions against 911K followers, an engagement rate of 0.001%. Posts are seen about 4.6K times each, and 0.24% of those impressions turn into an interaction. That is about 0.504% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 05:00 UTC, and Saturday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 86% link out. The account's strongest tracked post pulled 45 interactions, about 4.1x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on August 21, 2026.
Where this sits in the catalog
At 0.001%, GOONJ sits above the 10th percentile of the 10,151 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.324% |
| 90th percentile | 2.53% |
| 99th percentile | 360.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 86% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 86% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 665 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 23, 20264.1x their median
When an issue touches nearly half of humanity, it opens up questions that concern all of society. You are invited to Menstruation Dialogue 2026- an annual dialogue that explores menstruation as a deeply human issue, shaped by our bodies, relationships, communities, systems, and everyday realities. Registration link: https://t.co/RHT19D7tLJ
- Jul 9, 20263.5x their median
The latest edition of Dignity Diary is here: https://t.co/49g7kYkROo The fury of this year's monsoon has triggered floods and landslides, affecting people in many parts of the country. This DD brings ground updates, urgently needed material and ways to contribute to ongoing relief efforts.
- May 11, 20262.8x their median
Our latest edition of Dignity Diary is out. In this month’s edition we share a glimpse of Chaupal 2026 being held across multiple cities. Next stop is Hyderabad and Bangalore in May. Don’t forget to rsvp and share in your network. This month’s stories from the ground highlight how a thriving barter between people’s effort and knowledge, and the material you share, is creating better access to water, resilience to disasters and much more. We end with a different kind of invitation - To join our Team 5000. be our quiet, steady partner who stands with us year after year. Step in. Participate. Take a few minutes to read. https://t.co/UBhaOSvCoq
- Jun 12, 20262.4x their median
The latest edition of Dignity Diary is here- https://t.co/JRJaYETZQI The monsoon is back, and so are the worries that come with floods and cyclones in many parts of the country. In this issue, we look at why preparing ahead of time can make a big difference when disasters strike. You'll also find a story from Assam, about people, most vulnerable to monsoon floods, coming together to solve local challenges using their knowledge, skills, and resources already present in their community. And on 1st July, we'll be hosting Menstruation Dialogue 2026 in Delhi, a day of conversations around periods, health, dignity, and the many experiences that often go unheard. Along with stories from the ground, you'll find a few ideas and questions to reflect on. Happy reading!
- Apr 11, 2026
What if you have been wrong about your used material? What if it’s actually a masterclass in living .. sustainably, with attention and care? This month’s Dignity Diary invites you to see how a small shift in perspective can turn your unused material into something of immense learning and value — for you, your child and your world.. 👉 Read the latest issue: https://t.co/vlzLmm0CSd #Goonj #DignityDiaries
- Aug 8, 2026
To contribute -https://t.co/QIpbgXYXSY And to organize campaign or for any other detail - [email protected] https://t.co/E2O9EYR0f7
- Jun 6, 2026
Join us for Baithak | 10–11 July 2026 Over 27 years of building Goonj, we've learned that building an organisation is as much about questions, setbacks, and course corrections as it is about achievements. Much of this learning stays behind the scenes. Baithak brings together emerging social innovators to share and learn from each other’s experiences,and reflect on what it takes to build and sustain organisations working for social change. Join us for two days of conversation, learning, and exchange. Date: 10th–11th July 2026 Time: 10:00 a.m - 7:00 p.m Venue: B-1/22, Mohan Cooperative, Badarpur, New Delhi - 110044 Confirm your participation by 15th June using the form here: https://t.co/vdcNY75rC9
- Aug 15, 2026
Team Goonj wishes you a Happy Independence Day! Celebrating freedom, dignity and unity for all… https://t.co/vtehgaepZg
- Jul 26, 2026
The monsoon has affected many parts of the country, triggering floods and landslides. This is the time to act with urgency. There is an urgent need for essential items such as dry ration, ready-to-eat food, utensils, sanitary pads, solar lights, blankets, clothes (Including New Undergarments), basic medicines, chlorine tablets, bleaching powder, mosquito nets, raincoats, umbrella, tarpaulins, toiletries and school materials. 1. Contribute funds for transport and urgent relief supplies: https://t.co/hkt0fIEm0z 2. Drop relief material at a Goonj collection centre near you: https://t.co/wJqpnYL6Cv
- Jul 28, 2026
Floods have destroyed homes across many districts of Assam. Let's stand with the affected people and ACT NOW! 1. Contribute funds for transport and urgent relief supplies: https://t.co/hkt0fIEm0z 2. Drop relief material at a Goonj collection centre near you: https://t.co/wJqpnYL6Cv There is an urgent need for essential items such as dry ration, ready-to-eat food, utensils, sanitary pads, solar lights, blankets, clothes (Including New Undergarments), basic medicines, chlorine tablets, bleaching powder, mosquito nets, raincoats, umbrella, tarpaulins, toiletries and school materials. We are there.. Need you too!
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 11 interactions against 911K followers, an engagement rate of 0.001%. Posts are seen about 4.6K times each, and 0.24% of those impressions turn into an interaction. That is about 0.504% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 05:00 UTC, and Saturday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 86% link out. The account's strongest tracked post pulled 45 interactions, about 4.1x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is GOONJ's engagement rate on X?
- GOONJ (@goonj) has an engagement rate of 0.001%, based on the median interactions across 7 original posts from the last 30 days against 910,729 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, GOONJ sits above the 10th percentile of the 10,151 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @goonj have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @goonj post?
- Most posts go out around 05:00 UTC, and Saturday is its busiest day, at roughly 0.23 posts per day across the measured window.