GOONJ engagement report
@goonj - 910K followers on X
Measured over 10 original posts from a 30-day window, last computed on September 20, 2026.
Engagement
A typical post picks up 4 interactions against 910K followers, an engagement rate of 0%. Measured over 10 original posts, its engagement rate beats 7% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.13% of those impressions turn into an interaction. That is about 0.339% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 80% link out. The account's strongest tracked post pulled 44 interactions, about 11x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on September 20, 2026.
Compared with accounts its own size
GOONJ's engagement rate beats 7% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, GOONJ sits below the 10th percentile of the 156,396 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 80% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 80% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 1336 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 23, 202611x their median
When an issue touches nearly half of humanity, it opens up questions that concern all of society. You are invited to Menstruation Dialogue 2026- an annual dialogue that explores menstruation as a deeply human issue, shaped by our bodies, relationships, communities, systems, and everyday realities. Registration link: https://t.co/RHT19D7tLJ
- Jul 9, 20269.5x their median
The latest edition of Dignity Diary is here: https://t.co/49g7kYkROo The fury of this year's monsoon has triggered floods and landslides, affecting people in many parts of the country. This DD brings ground updates, urgently needed material and ways to contribute to ongoing relief efforts.
- May 11, 20267.8x their median
Our latest edition of Dignity Diary is out. In this month’s edition we share a glimpse of Chaupal 2026 being held across multiple cities. Next stop is Hyderabad and Bangalore in May. Don’t forget to rsvp and share in your network. This month’s stories from the ground highlight how a thriving barter between people’s effort and knowledge, and the material you share, is creating better access to water, resilience to disasters and much more. We end with a different kind of invitation - To join our Team 5000. be our quiet, steady partner who stands with us year after year. Step in. Participate. Take a few minutes to read. https://t.co/UBhaOSvCoq
- Jun 12, 20266.5x their median
The latest edition of Dignity Diary is here- https://t.co/JRJaYETZQI The monsoon is back, and so are the worries that come with floods and cyclones in many parts of the country. In this issue, we look at why preparing ahead of time can make a big difference when disasters strike. You'll also find a story from Assam, about people, most vulnerable to monsoon floods, coming together to solve local challenges using their knowledge, skills, and resources already present in their community. And on 1st July, we'll be hosting Menstruation Dialogue 2026 in Delhi, a day of conversations around periods, health, dignity, and the many experiences that often go unheard. Along with stories from the ground, you'll find a few ideas and questions to reflect on. Happy reading!
- Sep 2, 20265.0x their median
Rahat Floods Field Notes - Assam “You know, Dada, the key to our steel almirah you see on the roadside is lost in the flood and the glass is completely shattered. We finally managed to take it out from the mud-filled house of mine after 10 days, but now we have to call a technician to break the lock. I don’t even know what we will find inside or what condition our belongings will be in. Every step seems to bring another expense. Should we clean our house, dry it, repair it - or simply figure out where to begin? Sometimes I feel like laughing, sometimes I feel like crying. I honestly don’t know what to do anymore. But in the middle of all this uncertainty, thank you, Dada, and Team Goonj, for standing beside us and bringing us the relief materials when we needed them most.” - Sonu*, Sivasagar district, Assam (*Name changed to protect privacy) Editorial reflection Myth: Things go back to normal in a few weeks. Reality - When the floodwaters recede, it may look like the worst is over. Unfortunately, the reality is different. Recovery is a slow, painstaking process that often takes months or even years. When people get back they are left grappling with material loss, homes, livelihoods, and loved ones.Each small step towards getting life back on track can bring a new expense. Cleaning and repairing a home, salvaging what remains, replacing essentials and finding ways to resume work are all part of a recovery that often goes unseen. Soon after the fury of the monsoon floods, survivors face a second crisis: the winter. Without adequate shelter, clothing, or food, families endure harsh conditions long after the floodwaters recede. We need to continue to provide essentials like dry rations and woollens to the most vulnerable communities on their long road to recovery, while also preparing for recurrence of such events, accelerated by climate change The monsoon has triggered floods and landslides across the country, displacing communities, damaging infrastructure and disrupting essential services. The Goonj team is responding alongside communities in Assam, Bihar, Odisha and other affected states. Rahat, Goonj’s disaster response and resilience initiative, builds on over two decades of disaster response in India. It goes beyond relief to enable recovery and long-term resilience through timely, need-based action. Anchored in Goonj’s SARRD (Societal Alliance for Resilience and Response to Disasters) framework, Rahat unites civic participation, surplus resources, and local wisdom to address immediate survival needs while empowering the most impacted communities to rebuild their own infrastructure and livelihoods. Act Now: https://t.co/ZtBSXENEE3 We are there.. Need you too!
- Aug 19, 20263.8x their median
“Floods may have washed away their homes, possessions and livelihoods, but they cannot wash away humanity.” Pratik Konthoujam (Team Goonj, Assam) This edition of Dignity Diary brings updates from the relief work, field notes from our team, and pictures from our Founder, Anshu Gupta’s recent visit to the region. Read here- https://t.co/hClamOpVko We are there.. Need you too! With Material, Money Matters for urgent aspects like transport and urgent relief supplies: https://t.co/hkt0fIEm0z Drop relief material at a Goonj collection centre near you: https://t.co/wJqpnYL6Cv
- Apr 11, 20263.8x their median
What if you have been wrong about your used material? What if it’s actually a masterclass in living .. sustainably, with attention and care? This month’s Dignity Diary invites you to see how a small shift in perspective can turn your unused material into something of immense learning and value — for you, your child and your world.. 👉 Read the latest issue: https://t.co/vlzLmm0CSd #Goonj #DignityDiaries
- Aug 8, 20263.5x their median
To contribute -https://t.co/QIpbgXYXSY And to organize campaign or for any other detail - [email protected] https://t.co/E2O9EYR0f7
- Aug 15, 20263.3x their median
Team Goonj wishes you a Happy Independence Day! Celebrating freedom, dignity and unity for all… https://t.co/vtehgaepZg
- Jul 28, 20263.3x their median
Floods have destroyed homes across many districts of Assam. Let's stand with the affected people and ACT NOW! 1. Contribute funds for transport and urgent relief supplies: https://t.co/hkt0fIEm0z 2. Drop relief material at a Goonj collection centre near you: https://t.co/wJqpnYL6Cv There is an urgent need for essential items such as dry ration, ready-to-eat food, utensils, sanitary pads, solar lights, blankets, clothes (Including New Undergarments), basic medicines, chlorine tablets, bleaching powder, mosquito nets, raincoats, umbrella, tarpaulins, toiletries and school materials. We are there.. Need you too!
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4 interactions against 910K followers, an engagement rate of 0%. Measured over 10 original posts, its engagement rate beats 7% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.13% of those impressions turn into an interaction. That is about 0.339% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 80% link out. The account's strongest tracked post pulled 44 interactions, about 11x its own typical post.
- What is GOONJ's engagement rate on X?
- GOONJ (@goonj) has an engagement rate of 0%, based on the median interactions across 10 original posts from the last 30 days against 909,727 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, GOONJ sits below the 10th percentile of the 156,396 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @goonj have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @goonj post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 0.33 posts per day across the measured window.