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Google Earth engagement report

@googleearth - 1.1M followers on X

Measured over 10 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Middle of its size range
Per follower
0.029%
of 1.1M followers
Per impression
0.979%
33K views on a typical post
Reach
2.91%
of its followers see a post
Typical post
318
interactions (median)
Saved
0.528%
172 bookmarks on a typical post
Posting rate
0.33/day
active 30% of days
Peak time
16:00 UTC
Tuesday

A typical post picks up 318 interactions against 1.1M followers, an engagement rate of 0.029%. Measured over 10 original posts, its engagement rate beats 50% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 33K times each, and 0.979% of those impressions turn into an interaction. That is about 2.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 734K interactions, about 2309x its own typical post.

Measured over 10 original posts from a 30-day window, last computed on October 24, 2026.

Compared with accounts its own size

Google Earth's engagement rate beats 50% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.029%, Google Earth sits above the 25th percentile of the 204,880 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 557 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 5, 20262309x their median

    There are no words. https://t.co/W7JRAN8JeJ

    635K84K7.6K7.6K39M viewsView on X
  • Jun 12, 2026117x their median

    Prepare for takeoff. ✈️ Flight simulator is now available globally on web to all users. https://t.co/hQP0No142P We've recently added many our most powerful professional desktop features to web. Elevation profiles, new import types, but there's always been one other feature you've been asking us to add to the web version of Google Earth, just for fun... Where will you fly? Share your best maneuvers, views, and flyovers with us!

    32K4.4K4837569.7M viewsView on X
  • Apr 28, 202612x their median

    Today, we’re thrilled to announce the launch of Shapefile and 3D model import support on Google Earth. Plus, we’ve also added elevation profiles to the measure tool just for… good measure! https://t.co/vpIJA3HCv4 You’ve made it clear. You want to be able to bring more of your data and models to Google Earth’s real-world canvas. We're excited to take the next step in delivering on that promise with these new features: 🔶 Shapefiles (SHP): Render industry-standard geospatial data as performant, cloud-native layers. 💡 3D Models (GLB): Place custom architectural mock-ups, massings, and more in a visually rich context. 🗻 Elevation Profiles: View detailed terrain data in the measure tool you already know and love. These new features are live now on Google Earth!

    3.4K4097177327K viewsView on X
  • Mar 9, 20267.9x their median

    We are thrilled to announce that Google’s Satellite Embedding dataset, powered by @GoogleDeepMind's AlphaEarth Foundations model, has been updated for 2025. This additional year of coverage now unlocks the ability to look back, compare, and detect change across the planet with unprecedented clarity. Learn more here ➡️ https://t.co/yCHMhXCnq6 Part of Google's Earth AI, the new data represents the state of the planet throughout 2025, distilling petabytes of multi-sensor data into a 64-dimensional embedding for every 10 meter pixel. What’s new in this update? 🧵👇 - 🌍 2025 Data: The state of the planet throughout 2025 is now available on the Earth Engine Data Catalog and Google Cloud Storage. - 🔬 Unprecedented Change Detection: Because these embeddings capture subtle spectral, spatial and temporal signatures, they make it easy to spot significant year-over-year changes without the heavy lifting of raw image processing. - 💚 Long-term Commitment: We are formalizing our commitment to the ongoing production of these annual layers to support your operational workflows. Since we first launched the Satellite Embedding dataset, we’ve been inspired by how our community is putting this data to work. Applications are ranging from ecosystem mapping and agricultural crop-typing to carbon stock prediction. We can’t wait to see what you do next. #EarthEngine #GeoAI #DeepMind

    3.1K3804742213K viewsView on X
  • Apr 1, 20266.7x their median

    We’re releasing a new satellite imagery dataset that provides a more detailed, actionable historical snapshot of the Brazilian landscape to help protect Brazil’s forests. Learn more about how we worked in collaboration with @gestaogovbr and @mmeioambiente to create this dataset and how to access it in @GoogleEarth and #EarthEngine: https://t.co/AtCV8Aq0my

    1.8K1915947126K viewsView on X
  • May 4, 20264.3x their median

    Shapefiles have officially landed on Earth. https://t.co/bqJwgFbdmk By simply uploading a .zip file, you can render features and attributes as flexible, cloud-native data layers. This is the ultimate silo-breaker for professionals who need to combine local zoning data, property boundaries, and more to get a complete geospatial picture. Add your first Shapefile to Google Earth now.

    1.1K1742628171K viewsView on X
  • Mar 19, 20261.9x their median

    We are proud to announce that Google Earth’s data layer coverage has expanded globally 🌍 Learn more 👉 https://t.co/dfuvL6BEDS Every high-stakes project happens somewhere. But getting context about that "somewhere" shouldn't require a scavenger hunt. 🌍 Today, we're bringing massive data improvements to Google Earth so you can stop wrangling data and start making decisions: 1️⃣ Global data layer expansion 2️⃣ Google Earth Engine raster data layers 3️⃣ Ask Google Earth data layer integration (Note: Ask Google Earth is currently in Experimental for US web users)

    70513119935K viewsView on X
  • Sep 29, 20262.7x their median

    Google Earth has not 3... not 4... but 5 new site analysis tools! Learn how to take advantage of all these new capabilities from Juan Francisco Saldarriaga on the Google Earth team. https://t.co/DwubIDb3Op https://t.co/GuVeG7tk1T

    7241155145K viewsView on X
  • Sep 14, 20262.4x their median

    Master professional Google Earth workflows. Watch the complete tutorial with Product Lead Brian Ho. https://t.co/Psf4SqzK3q • Inspect 3D imagery: Examine site boundaries, structure heights, and sight lines directly on the real-world canvas. • Add curated data layers: Overlay parcel boundaries, zoning regulations, and elevation models directly in your workspace. • Assess terrain remotely: Run point-and-click tools for elevation profile, slope, cut and fill, and more. • Delegate work to a geospatial agent: Learn how to work with Ask Google Earth.

    663939539K viewsView on X
  • Mar 17, 20261.6x their median

    Satellite embeddings are lowering the barrier to building with Earth observation data. Discover how to build scalable, native vector search applications using Google DeepMind's AlphaEarth Foundations, Google Earth Engine, and BigQuery. Learn from our expert partners at Spatial Informatics Group and Earth Resources Technology, Inc as they walk you through seamless Extract, Load, Transform (ELT) workflows to bring powerful geospatial insights to any app. 🚀 Read the full guide here: https://t.co/z13gtwzVlF @BiplovBhandari @sig_gis

    607947628K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 318 interactions against 1.1M followers, an engagement rate of 0.029%. Measured over 10 original posts, its engagement rate beats 50% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 33K times each, and 0.979% of those impressions turn into an interaction. That is about 2.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 734K interactions, about 2309x its own typical post.

What is Google Earth's engagement rate on X?
Google Earth (@googleearth) has an engagement rate of 0.029%, based on the median interactions across 10 original posts from the last 30 days against 1,119,087 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.029%, Google Earth sits above the 25th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @googleearth have real engagement?
Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @googleearth post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.33 posts per day across the measured window.

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