Google Cloud engagement report
@googlecloud - 570K followers on X
Measured over 29 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 122 interactions against 570K followers, an engagement rate of 0.021%. Measured over 29 original posts, its engagement rate beats 45% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 0.819% of those impressions turn into an interaction. That is about 2.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 29 posts sampled, 90% carry an image or video and 76% link out. The account's strongest tracked post pulled 1.3K interactions, about 10x its own typical post.
Measured over 29 original posts from a 30-day window, last computed on August 26, 2026.
Compared with accounts its own size
Google Cloud's engagement rate beats 45% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.021%, Google Cloud sits above the 25th percentile of the 36,261 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
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Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 122 interactions against 570K followers, an engagement rate of 0.021%. Measured over 29 original posts, its engagement rate beats 45% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 0.819% of those impressions turn into an interaction. That is about 2.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 29 posts sampled, 90% carry an image or video and 76% link out. The account's strongest tracked post pulled 1.3K interactions, about 10x its own typical post.
- What is Google Cloud's engagement rate on X?
- Google Cloud (@googlecloud) has an engagement rate of 0.021%, based on the median interactions across 29 original posts from the last 30 days against 569,629 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.021%, Google Cloud sits above the 25th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @googlecloud have real engagement?
- Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @googlecloud post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 1.17 posts per day across the measured window.