Google in Africa engagement report
@googleafrica - 488K followers on X
Measured over 3 original posts from a 30-day window, last computed on October 21, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 22 interactions against 488K followers, an engagement rate of 0.004%. Posts are seen about 3.9K times each, and 0.571% of those impressions turn into an interaction. That is about 0.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 3.1K interactions, about 142x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 21, 2026.
Where this sits in the catalog
At 0.004%, Google in Africa sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 67% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 291 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 27, 2026142x their median
🇬🇭 Big news from Ghana! Applications are open for 100k Google Career Certificate scholarships!🎉. Together with the 1 Million Coders (OMC) program & @MoCDTI , we're equipping youth with job-ready skills in Cybersecurity, AI, UX Design & more. Build your tech career with no prior experience. All the details ▶️ https://t.co/T04wljcqw7 #GoogleCareerCerts
- Dec 10, 202582x their median
Turn the volume all the way UP! 🎶 Huge congrats to @GaiseBaba & @LawrenceOyor! "No Turning Back II" is officially the #1 most-watched music video in Nigeria for 2025! 🇳🇬 🎧 #YouTubeNGTopLists #YouTubeRecap2025 https://t.co/siE98HfaR7
- Dec 10, 202521x their median
And Nigeria's Top Creator of 2025 is… @OmoniOboli ! 🎉 You are an absolute powerhouse storyteller! From keeping us glued to our screens to building an amazing community on Omoni Oboli TV, your impact is undeniable. P.S. Asking for a friend... what does Achalugo mean? 📷 #YouTubeNGTopLists #YouTubeRecap2025
- May 25, 202610x their median
The wait is over , OPay Scholars 2026 is here! Introducing the OPay National Innovation Challenge 2026 in partnership with @googleafrica . ₦18M in prizes, mentorship, internships, and real opportunities. Build it. Pitch it. Compete for it. To apply click https://t.co/SwKeAeyblD OPayScholars2026 NationalInnovationChallenge26 OPayBeyondBanking
- Oct 8, 20256.1x their median
🚨 Back-to-School Boost! 🚨 🎉 Big news for students! We’re making the Google AI Pro subscription available free of charge for all students and trainees 18+ in Ghana, Kenya, Nigeria, Rwanda, South Africa and Zimbabwe! Get the plan for 1 year! Turn notes into podcasts, get instant homework support, and pass exams! Students and trainees can: 🎧 Turn lecture notes into a podcast for commuting to class. 🔎 Research complex topics and summarize them into a comprehensive report with sources with Deep Research 🤝🏻 Chat with a personal study partner to revise notes or create real-time summaries with Gemini Live 📝 Turn courseware or notes into personalized flashcards or exam preparation quizzes with our new learning features 📽️AND with our new image-to-video feature that launched TODAY, students can turn static images into dynamic videos. Offer lasts 60 days starting on Oct 7th to Dec 9th. ✨ ➡️ All details about the offer and registration can be found here: https://t.co/fxbtz7ZQ32
- Sep 18, 20254.8x their median
Announcement! 📣📣📣📣 Google further entrenches its long-term presence in Africa! Today, we reiterated our commitment to provide the continent with connectivity, access to powerful AI tools and building digital capacity & skills through 3x announcements: 🔌More Connection: 4X strategic connectivity hubs in the north, south, east, and west regions of Africa - with new sub-sea cable infrastructure. 🚪Access: Free one-year subscription to Google Gemini AI Pro Plan accessible to students +18 years old in Kenya, Morocco, Nigeria, Rwanda, South Africa, Egypt and Zimbabwe. 🏋️Funding: Additional $9 Million funding to bolster capacity and skilling for African universities and research institutions in the coming year. Read more about it here: https://t.co/R7giEz4r02 #GoogleAfrica #GoogleAI #InvestingAfrica
- Jun 17, 20262.7x their median
Good luck Ghana 🇬🇭! The continent is behind you. Pull on the colours and join the Black Stars crowd in the stand with Google Gemini. Create your own using the link: https://t.co/9GHoucAWfZ @HonKofiAdams @samgeorgegh 🤝🏾 #Ghana #MatchDay #GameDay #GoogleGemini. https://t.co/h5kcpm6Uzu
- Dec 18, 20252.4x their median
It’s almost time! ✨ Get ready to join @mosesblisslive live in one hour for an unforgettable night of music. Grab your headphones and prepare to worship. The show starts at 8pm WAT! ▶️ https://t.co/Z7G5HctLSn TisTheSeason #LiveNow #GoogleAfrica https://t.co/1TSfUrOpMl
- Oct 5, 20261.7x their median
15 AI-driven startups join the 2026 Google for Startups Accelerator: South Africa cohort! Selected from 1k+ applicants, these teams are using AI to solve local challenges across education, healthcare, fintech, & more. 🇿🇦🇿🇦🇿🇦🇿🇦 See the full list here- https://t.co/x1XtLAFlNS https://t.co/wcG6TAQ24G
- Oct 1, 20252.0x their median
Your business's next chapter starts now! 📷 Google and the @AfCFTA Secretariat are launching the Digital Inclusion & Entrepreneurship Programme to help 7,500 SMEs unlock new growth through AI, Cloud, and cross-border digital trade. Don't miss the launch event: 📷 Oct 2 📷 2PM East Africa Time RSVP & details: [Link Here: https://t.co/3P7jtLWcjs] #Entrepreneurship #AfCFTA #GoogleHustleAcademy #AfricaTech
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 22 interactions against 488K followers, an engagement rate of 0.004%. Posts are seen about 3.9K times each, and 0.571% of those impressions turn into an interaction. That is about 0.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 3.1K interactions, about 142x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Google in Africa's engagement rate on X?
- Google in Africa (@googleafrica) has an engagement rate of 0.004%, based on the median interactions across 3 original posts from the last 30 days against 488,011 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Google in Africa sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @googleafrica have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @googleafrica post?
- Most posts go out around 10:00 UTC, and Thursday is its busiest day, at roughly 0.1 posts per day across the measured window.