Gobierno del Estado de Querétaro engagement report
@gobqro - 319K followers on X
Measured over 49 original posts from a 30-day window, last computed on October 13, 2026.
Engagement
A typical post picks up 33 interactions against 319K followers, an engagement rate of 0.01%. Measured over 49 original posts, its engagement rate beats 24% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.6K times each, and 2.08% of those impressions turn into an interaction. That is about 0.498% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 49 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 218 interactions, about 6.6x its own typical post. Recurring topics include #querétaro, #contigo, #sanjuandelrío.
Measured over 49 original posts from a 30-day window, last computed on October 13, 2026. Recurring tags: #querétaro, #contigo, #sanjuandelrío.
Compared with accounts its own size
Gobierno del Estado de Querétaro's engagement rate beats 24% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 64% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.01%, Gobierno del Estado de Querétaro sits above the 10th percentile of the 205,676 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 4% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 4% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 358 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 3, 20266.6x their median
El Gobernador @makugo y el Embajador de los Estados Unidos en México, Ronald Johnson, colocaron este día la primera piedra de la Academia Internacional de Capacitación Policial, que se integra al complejo Rhino, sede de la Secretaría de Seguridad Ciudadana, marcando así el inicio de la construcción de lo que representa un espacio único en su tipo en el país y Latinoamérica. El mandatario estatal resaltó que esta acción es resultado de un trabajo que en Querétaro se lleva años haciendo, cuya premisa es invertir en la preparación de los policías, elevar sus estándares y buscar experiencias que les permitan hacer mejor las cosas. #Contigo trabajamos y convertimos a Querétaro en el epicentro de la capacitación policial internacional.
- Oct 6, 20266.6x their median
El Gobernador @makugo recibió este día en Palacio de la Corregidora a una comitiva de representantes de la empresa CloudHQ, con quienes conversó sobre los avances del proyecto de inversión que se desarrolla en la entidad en conjunto con el Gobierno del Estado; se anunció el aumento de la capacidad energética, completamente a cargo de la firma estadounidense, de 250 MW a casi mil MW, con lo que CloudHQ generará mayor capacidad de transmisión para garantizar los servicios que se prestarán, y se informó que el monto de financiamiento del proyecto en general aumentará de cuatro mil 800 millones de dólares a casi seis mil millones. Así, #Querétaro se mantiene como destino de inversión a nivel internacional... ¡#PorAlgoSerá!
- Aug 30, 20263.6x their median
¡En #Querétaro impulsamos la educación de tus hijos! 🎒 Otorgamos útiles, uniformes y transporte escolar sin costo en #educación básica para que puedan forjarse un mejor futuro. 🚌 Porque creemos en ti y tus sueños… ¡#EsMejorQuerétaro! ✨ https://t.co/ZQIgeEu0Oa
- Sep 16, 20263.2x their median
El Gobernador @makugo presidió la ceremonia del Grito de la Independencia, conmemorando el 216 aniversario de las gestas históricas que contribuyeron a consolidar la soberanía de nuestro país, honrando la memoria de los héroes que lucharon por la libertad. #Contigo celebramos en #Querétaro el orgullo de ser mexicanos.
- Oct 7, 20262.8x their median
El Gobernador @makugo, en una jornada de supervisión de obra por las zonas afectadas en la #SierraGorda queretana a causa de las lluvias, constató los trabajos de limpieza realizados en el camino a la comunidad de El Ranchito, en #PinaldeAmoles, tras un alud que se presentó en la vialidad, misma que actualmente ya se encuentra liberada y habilitada al 100 por ciento para permitir la circulación vehicular; y supervisó el puente en el río Ahuacatlán de Guadalupe. #Contigo trabajamos ante afectaciones por lluvias en #Querétaro, garantizando la movilidad.
- Sep 3, 20262.0x their median
Cuidamos la salud de las y los queretanos, pasando del 75% al 95% de recetas surtidas, con la operación del Centro de Distribución de la Secretaría de Salud, 🩺💊 #Querétaro: historia de éxito. 💙 #MauricioKuri #QuerétaroHistoriaDeÉxito #5toInforme https://t.co/QWQpgAif9f
- Oct 8, 20262.0x their median
El Gobernador @makugo encabezó en la comunidad de Loma Linda, en #SanJuandelRío, la ceremonia de entrega del arcotecho de la Escuela Telesecundaria Luis G. Urbina, así como la distribución de equipamiento a instituciones de educación básica, lo que representa una inversión cercana a los 17 millones de pesos en infraestructura, insumos y mobiliario educativo. Así, fortalecemos #contigo la infraestructura educativa de #Querétaro.
- Oct 7, 20261.9x their median
El Gobernador @makugo presidió este día la entrega de reconocimientos del XVIII Premio Nacional de Contraloría Social 2026, en su etapa estatal, ceremonia en la que autoridades estatales afirmaron que la participación ciudadana es un elemento fundamental para fortalecer la transparencia, la rendición de cuentas y la confianza en las instituciones; y comunicaron que a la fecha se han revisado más de 15 mil millones de pesos por parte de la ciudadanía, con la implementación de tres mil 433 comités, y la colaboración de siete mil 225 personas. #Contigo posicionamos a #Querétaro como líder en integridad y transparencia.
- Oct 8, 20261.9x their median
¡Contamos #contigo para prevenir riesgos! ⚠️ #AlertaMatías es el sistema de monitoreo y alerta temprana, para proteger la integridad de las personas ante incidentes y amenazas naturales en #Querétaro. 📲 ¡Descarga #AppQro y configura las alertas, para actuar con anticipación! 🔔
- Oct 9, 20261.9x their median
#Querétaro se convierte, por primera vez, en escenario nacional del teatro. 🎭✨ Del 5 al 14 de noviembre, la 46 Muestra Nacional de Teatro reunirá 41 puestas en escena, creadoras y creadores de todo el país, en 27 espacios de nuestra capital y otros municipios. 👏🏼🎟️ #Contigo, nuestro estado toma el escenario. 🙌🏼
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 33 interactions against 319K followers, an engagement rate of 0.01%. Measured over 49 original posts, its engagement rate beats 24% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.6K times each, and 2.08% of those impressions turn into an interaction. That is about 0.498% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 49 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 218 interactions, about 6.6x its own typical post. Recurring topics include #querétaro, #contigo, #sanjuandelrío.
- What is Gobierno del Estado de Querétaro's engagement rate on X?
- Gobierno del Estado de Querétaro (@gobqro) has an engagement rate of 0.01%, based on the median interactions across 49 original posts from the last 30 days against 318,953 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, Gobierno del Estado de Querétaro sits above the 10th percentile of the 205,676 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @gobqro have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @gobqro post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 1.77 posts per day across the measured window.