Glamour engagement report
@glamourmag - 1.2M followers on X
Measured over 134 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 1 interaction against 1.2M followers, an engagement rate of 0%. Posts are seen about 1.4K times each, and 0.074% of those impressions turn into an interaction. That is about 0.116% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 134 posts sampled, 100% link out. The account's strongest tracked post pulled 16K interactions, about 16142x its own typical post. Recurring topics include #glamourwoty, #lightupmbc.
Measured over 134 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #glamourwoty, #lightupmbc.
Where this sits in the catalog
At under 0.001%, Glamour sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 1% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 1% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 97 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Nov 5, 202516142x their median
Wait, can we manifest a collab between Olandria and Pat McGrath?? #GlamourWOTY https://t.co/wQGHBkzgZz
- Aug 31, 20266612x their median
SHE IS THE MOMENT. 😍 Get ready with Aniya Harvey for the #LoveIsland USA season 8 reunion. https://t.co/pwmQ0IT4IW
- Apr 17, 20261671x their median
Ciara Miller is ready to move on and let go of what she can't control. For someone on reality TV, the Atlanta native has always been unusually private, reluctant to add her own noise to the many messes the genre creates. But today, she's ready to mention it all—on her terms. For Glamour’s April cover, read as the #SummerHouse star opens up about the drama that has taken over the internet, what she found “telling” about the joint statement from her costars, what’s next for the Bravo star, and more. https://t.co/8gDb7br4tO
- Sep 16, 20262749x their median
Give her 10! Get ready with #LoveIslandUSA star Melanie Moreno for the Grace Ling show at New York Fashion Week. 🤩 https://t.co/bnmz1nct3G
- Oct 8, 20262574x their median
We did it. 🥹 Last year at #GlamourWOTY, we manifested a collab with Olandria & Pat McGrath. Now? The duo just announced a campaign together. Watch the Love Island star talk about the night she met the makeup icon at the link: https://t.co/IPZCmuKAgx https://t.co/O4UTau5bnI
- Aug 31, 2026610x their median
Who needs Duolingo when you have Carl Schmidt. 😂Watch the final four men of #LoveIslandUSA season 8 in an all-new episode of Screen Time. https://t.co/2wlFFZO0iP https://t.co/knvjFZu6kD
- Sep 28, 2026419x their median
Ella Bright's MTV VMAs appearance was a highlight in more ways than one. https://t.co/n36zhKNKsr
- Sep 4, 2026188x their median
Long before she became a feminist icon, Gloria Steinem—who passed away this week at the age of 92—was a contributing editor at Glamour, writing about the intersection of dating, style, politics, and culture. Earlier this year, she welcomed Glamour into her home for an original interview and photo shoot, reflecting on the lessons she’d learned along the way. Read what she had to say on marriage, work, style, and activism—and why you should only take her advice if it fits perfectly into your life. https://t.co/DCXPIChDm6
- Oct 20, 2026174x their median
Hairstylist Miichelle Sharma breaks down the Off Campus star's dimensional new look—and why they ditched Allie Hayes' golden highlights. https://t.co/dtOEBvBuNX
- Sep 15, 202663x their median
Johnson is reviving millennial hipster style one bootie at a time. https://t.co/NXXxDgFEke
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1 interaction against 1.2M followers, an engagement rate of 0%. Posts are seen about 1.4K times each, and 0.074% of those impressions turn into an interaction. That is about 0.116% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 134 posts sampled, 100% link out. The account's strongest tracked post pulled 16K interactions, about 16142x its own typical post. Recurring topics include #glamourwoty, #lightupmbc.
- What is Glamour's engagement rate on X?
- Glamour (@glamourmag) has an engagement rate of 0%, based on the median interactions across 134 original posts from the last 30 days against 1,165,930 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Glamour sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @glamourmag have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @glamourmag post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 4.5 posts per day across the measured window.