Gibson engagement report
@gibsonguitar - 992K followers on X
Measured over 26 original posts from a 30-day window, last computed on August 19, 2026.
Engagement
A typical post picks up 229 interactions against 992K followers, an engagement rate of 0.023%. Measured over 26 original posts, its engagement rate beats 51% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 0.885% of those impressions turn into an interaction. That is about 2.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 26 posts sampled, 77% carry an image or video and 96% link out. The account's strongest tracked post pulled 2.3K interactions, about 10x its own typical post. Recurring topics include #100yearsofflattops, #acoustic, #anniversaryseries.
Measured over 26 original posts from a 30-day window, last computed on August 19, 2026. Recurring tags: #100yearsofflattops, #acoustic, #anniversaryseries.
Compared with accounts its own size
Gibson's engagement rate beats 51% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.023%, Gibson sits above the 25th percentile of the 10,829 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.049%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.049% |
| 75th percentile | 0.331% |
| 90th percentile | 2.52% |
| 99th percentile | 340.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 77% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 96% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 77% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 96% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 457 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 23, 202610x their median
Happy Birthday to the man who inspires millions! Thank you @Slash, for being the reason so many of us pick up a guitar. Help us celebrate! Tell us the first Slash riff you ever learned in the comments below! 👇 https://t.co/DUHjHMvVYJ
- Apr 7, 20263.0x their median
Since 1975, Gibson electric guitars have been handcrafted in the heart of Music City—Nashville, Tennessee, where wood and steel meet heart and soul. Using the finest materials and premium parts, time-honored processes like rope binding, and original tooling from Kalamazoo, we don’t do things the easiest way or the fastest way. We do things the right way—the Gibson way. More than 130 years since Orville Gibson began making his first musical instruments, we still honor his legacy. Every Gibson is built to inspire for generations to come, with personal touches like hand-sprayed sunburst finishes and figured maple tops as unique as a fingerprint. The same ES laminate press we used to make instruments played by icons is still in use today. Their guitars came out of that machine, and yours did too. But it’s the final hands that touch a Gibson guitar that are the most important. Your hands. Your Gibson. Your story.
- Jun 25, 20262.5x their median
Gibson family around the world, today we are announcing that President and Chief Executive Officer Cesar Gueikian has made the decision to step back from his role as President and Chief Executive Officer effective July 31, 2026 and transition into a new role as Board of Directors member, global artist ambassador and strategic thought partner to the leadership team. Anne Rohosy, Chief Commercial Officer, will serve as Interim President and Chief Executive Officer while the Board works with a leading executive search firm to identify a permanent successor. Anne is an experienced leader with a deep passion for Gibson and our customers. During his tenure, Cesar championed a quality‑and product‑first mentality and strengthened the company’s relationship with its artist community, building connections across genres and generations. Reflecting on Cesar's impact on the brand and its creative partners, guitarist, songwriter, and producer Slash said: “Cesar played a key role in revamping Gibson over a decade ago. He reintroduced quality, integrity, and passion into the business and strove to preserve the legacy and image of the brand...”
- Aug 13, 20262.3x their median
Gibson Mod™ Collection Break the mold with our one-of-a-kind, customized guitars. All Gibson guitars go through rigorous QC, but every once in a while, a guitar with outstanding playability and tone doesn't quite meet the strict cosmetic standards at our craftories. As part of our ongoing commitment to sustainability, these instruments are sent to the Mod Collection team to use as a blank canvas—and let their imaginations run riot. With a fresh batch of Gibson Mod Collection guitars dropping every week, act fast to get your hands on these one-of-a-kind guitars with unique hardware and electronics customizations, and the wildest finishes in Music City. Shop the Mod Collection Here: https://t.co/0O6e8rpg19 This Mod Collection 2026 Les Paul Custom has a Vanilla Frosted finish. The modifications consist of the Mod Collection-exclusive custom finish, Burstbucker ’61 Double Classic White pickups with white mounting rings, a maple fretboard with large block inlays, white plastics, white Top Hat knobs, a white switch tip, Grover tuners with pearloid buttons, nickel hardware including an ABR-1 Tune-O-Matic bridge and Stop Bar tailpiece, and no pickguard or switch washer. It weighs 9.35 pounds and comes with a hardshell case and two-year playability warranty. #Gibson #ModCollection #TheOriginal
- Jul 22, 20262.2x their median
Five years of the Gibson Mod™ Collection. Five one-of-a-kind builds. Introducing the High Five Collection, a special anniversary release featuring a Gibson Les Paul Junior Double Cut, an Epiphone USA Coronet, a Gibson Custom Explorer Custom, a Gibson Les Paul Standard 50s, and a Firebird Platypus 10-String. Each has been reimagined by the Mod Collection team with exclusive modifications and finished in an all-new color-shifting heavy flake sparkle finish. Only one of each exists. When they’re gone, they’re gone. Break the mold with our one-of-a-kind, customized guitars. Shop the Mod Collection here: https://t.co/NpuozpHBOY
- Jul 29, 20262.1x their median
Gibson Mod™ Collection Break the mold with our one-of-a-kind, customized guitars. All Gibson guitars go through rigorous QC, but every once in a while, a guitar with outstanding playability and tone doesn't quite meet the strict cosmetic standards at our craftories. As part of our ongoing commitment to sustainability, these instruments are sent to the Mod Collection team to use as a blank canvas—and let their imaginations run riot. With a fresh batch of Gibson Mod Collection guitars dropping every week, act fast to get your hands on these one-of-a-kind guitars with unique hardware and electronics customizations, and the wildest finishes in Music City. Shop the Mod Collection Here: https://t.co/CwUbE7tjIF This Mod Collection 2026 Les Paul Custom has a Bardiglio Marble finish. The modifications consist of the Mod Collection-exclusive custom finish, chrome hardware including a Tune-O-Matic bridge, nickel Kluson Deluxe tuners with black buttons, black plastics, Burstbucker 1 neck and Burstbucker Pro bridge pickups with chrome covers, bespoke, finish-complementing Top Hat knobs and control covers, and no pickguard. It weighs 9.15 pounds and comes with a hardshell case and two-year playability warranty. #Gibson #ModCollection #TheOriginal
- Aug 5, 20262.0x their median
Gibson Mod™ Collection Break the mold with our one-of-a-kind, customized guitars. All Gibson guitars go through rigorous QC, but every once in a while, a guitar with outstanding playability and tone doesn't quite meet the strict cosmetic standards at our craftories. As part of our ongoing commitment to sustainability, these instruments are sent to the Mod Collection team to use as a blank canvas—and let their imaginations run riot. With a fresh batch of Gibson Mod Collection guitars dropping every week, act fast to get your hands on these one-of-a-kind guitars with unique hardware and electronics customizations, and the wildest finishes in Music City. Shop the Mod Collection here: https://t.co/s6KugUiDxP This Mod Collection 2026 SG Standard has a The Mist finish. The modifications consist of the Mod Collection-exclusive, custom metallic burst finish, gold hardware including a Maestro™ Vibrola™ tailpiece, Firebird™ pickups with gold covers, a hand-made blue mirror pickguard, gold Top Hat knobs, gold Grover® tuners, and hand-wired electronics. It weighs 7.8 pounds and comes with a hardshell case and two-year playability warranty. #Gibson #ModCollection #TheOriginal
- Jun 24, 20262.0x their median
Gibson Mod™ Collection Break the mold with our one-of-a-kind, customized guitars. All Gibson guitars go through rigorous QC, but every once in a while, a guitar with outstanding playability and tone doesn’t quite meet the strict cosmetic standards at our craftories. As part of our ongoing commitment to sustainability, these instruments are sent to the Mod Collection team to use as a blank canvas—and let their imaginations run riot. With a fresh batch of Gibson Mod Collection guitars dropping every week, act fast to get your hands on these one-of-a-kind guitars with unique hardware and electronics customizations, and the wildest finishes in Music City. Shop the Mod Collection Here: https://t.co/CwUbE7tjIF This Mod Collection 2026 1956 Les Paul Reissue has a Comet Tail finish. The modifications consist of the Mod Collection-exclusive custom finish, double-band Kluson tuners, black plastics, black Top Hat knobs with silver reflectors, and no pickguard. It weighs 8.2 pounds and comes with a hardshell case and two-year playability warranty. #Gibson #ModCollection #TheOriginal
- Jul 6, 20261.9x their median
You know you found your thrill with this Gibson Les Paul Supreme in Blueberry Burst. 🫐🔥 With a stunning AAA figured maple top, gold hardware, and Burstbucker Pro pickups, this exclusive pairs dazzling looks with top-tier modern performance. Explore limited-edition releases and standout gear you won't find anywhere else: https://t.co/Kus0TfHUP8
- Aug 18, 20261.8x their median
Why does a Les Paul sound like a Les Paul? Join the Gibson Gear Guide behind the scenes for a tour of the Gibson electric craftory and discover what it truly means to be Handcrafted in Nashville. Chapter 1 explores where every Gibson electric guitar begins: with the tonewoods and the people who select and work with them. From mahogany to maple, discover how iconic wood combinations help shape legendary Gibson tone. ▶️Watch the full episode: https://t.co/BsHYPZ4EK3 #Gibson #GibsonGearGuide #Handcrafted #Tonewood
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 229 interactions against 992K followers, an engagement rate of 0.023%. Measured over 26 original posts, its engagement rate beats 51% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 0.885% of those impressions turn into an interaction. That is about 2.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 26 posts sampled, 77% carry an image or video and 96% link out. The account's strongest tracked post pulled 2.3K interactions, about 10x its own typical post. Recurring topics include #100yearsofflattops, #acoustic, #anniversaryseries.
- What is Gibson's engagement rate on X?
- Gibson (@gibsonguitar) has an engagement rate of 0.023%, based on the median interactions across 26 original posts from the last 30 days against 992,413 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, Gibson sits above the 25th percentile of the 10,829 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @gibsonguitar have real engagement?
- Its engagement rate beats 51% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @gibsonguitar post?
- Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 0.97 posts per day across the measured window.