Gibson engagement report
@gibsonguitar - 991K followers on X
Measured over 27 original posts from a 30-day window, last computed on September 15, 2026.
Engagement
A typical post picks up 350 interactions against 991K followers, an engagement rate of 0.035%. Measured over 27 original posts, its engagement rate beats 55% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 1.45% of those impressions turn into an interaction. That is about 2.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 27 posts sampled, 85% carry an image or video and 89% link out. The account's strongest tracked post pulled 3.2K interactions, about 9.1x its own typical post.
Measured over 27 original posts from a 30-day window, last computed on September 15, 2026. Recurring tag: #gibson.
Compared with accounts its own size
Gibson's engagement rate beats 55% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.035%, Gibson sits above the 25th percentile of the 157,752 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.128%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 85% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 89% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 85% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 89% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 632 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 25, 20269.1x their median
We are deeply saddened to hear of @DollyParton's passing. She was, and always will be, an inspiration to generations of artists and fans around the world. Her music, generosity, and kindness left an enduring mark on all of us. Our sincere condolences to her family, friends, and fans. Rest easy, Dolly, we will always love you.
- Aug 19, 20267.4x their median
Some bonds are forged in battle. Others are built with six strings. ️ Gears of War: E-Day and Gibson teamed up to create four one-of-a-kind, hand-painted guitars inspired by the legendary brotherhood of Marcus Fenix and Dominic Santiago on the iconic Les Paul and SG guitars. Two of each have been created, and three are up for grabs. Enter via Instagram: https://t.co/FxfnCtzt8X 🔗 Full T&Cs: https://t.co/4pV6j0kqIe #GearsOfWarGibsonSweepstakes @XBOX @GearsofWar @luke_preece
- Jul 23, 20266.6x their median
Happy Birthday to the man who inspires millions! Thank you @Slash, for being the reason so many of us pick up a guitar. Help us celebrate! Tell us the first Slash riff you ever learned in the comments below! 👇 https://t.co/DUHjHMvVYJ
- Sep 10, 20263.0x their median
The Gibson Garage Miami is officially open! To celebrate, we've created an exclusive collection inspired by the colors and energy of the city. 🌴 Available in Miami Blue and Miami Pink, these special editions bring a fresh twist to the Les Paul Special, Les Paul Junior Double Cut, and SG Standard '61. Get yours now, online and at Gibson Garage Miami. Learn more: https://t.co/gNlljgkdAV
- Apr 7, 20262.1x their median
Since 1975, Gibson electric guitars have been handcrafted in the heart of Music City—Nashville, Tennessee, where wood and steel meet heart and soul. Using the finest materials and premium parts, time-honored processes like rope binding, and original tooling from Kalamazoo, we don’t do things the easiest way or the fastest way. We do things the right way—the Gibson way. More than 130 years since Orville Gibson began making his first musical instruments, we still honor his legacy. Every Gibson is built to inspire for generations to come, with personal touches like hand-sprayed sunburst finishes and figured maple tops as unique as a fingerprint. The same ES laminate press we used to make instruments played by icons is still in use today. Their guitars came out of that machine, and yours did too. But it’s the final hands that touch a Gibson guitar that are the most important. Your hands. Your Gibson. Your story.
- Jun 25, 20261.6x their median
Gibson family around the world, today we are announcing that President and Chief Executive Officer Cesar Gueikian has made the decision to step back from his role as President and Chief Executive Officer effective July 31, 2026 and transition into a new role as Board of Directors member, global artist ambassador and strategic thought partner to the leadership team. Anne Rohosy, Chief Commercial Officer, will serve as Interim President and Chief Executive Officer while the Board works with a leading executive search firm to identify a permanent successor. Anne is an experienced leader with a deep passion for Gibson and our customers. During his tenure, Cesar championed a quality‑and product‑first mentality and strengthened the company’s relationship with its artist community, building connections across genres and generations. Reflecting on Cesar's impact on the brand and its creative partners, guitarist, songwriter, and producer Slash said: “Cesar played a key role in revamping Gibson over a decade ago. He reintroduced quality, integrity, and passion into the business and strove to preserve the legacy and image of the brand...”
- Sep 1, 20261.6x their median
Experience a divine connection that’s all your own. Unlock an unforgettable evening with @BillyFGibbons. Gibson Custom is giving collectors and fans the chance to take a step closer to tone heaven with a strictly limited Gibson Custom Billy Gibbons “Pearly Gates” 1959 Les Paul Standard Collector’s Edition hand-signed guitar and event package, which includes an invitation plus one guest, to attend an exclusive evening with Billy Gibbons at the Gibson Garage Nashville. The evening will be the ultimate fan experience and include a private Q&A with Billy Gibbons, an intimate live performance, a personal meet-and-greet and individual photo opportunity, and more. Access to the Billy Gibbons Pearly Gates Experience is reserved exclusively for the 30 purchasers of the Collector’s Edition guitar. Head to the link to learn more or call the Gibson Garage Nashville to reserve now! ☎️(615) 933-6000 🔗 https://t.co/ze8uHmiCBl
- Sep 7, 20261.5x their median
Why does a Les Paul sound like a Les Paul? An SG sound like an SG? A Flying V sound like a Flying V? Go behind the scenes of the Gibson electric craftories in Nashville with the Gibson Gear Guide and discover what it truly means to be Handcrafted in Nashville. Chapter 1 explores where every Gibson electric guitar begins: the tonewoods and the people who select, shape and work with them. From mahogany to maple, discover how the woods behind these iconic guitars help shape their unmistakable sound. ▶️Watch the full episode: https://t.co/BsHYPZ4EK3 #Gibson #GibsonGearGuide #Handcrafted #Tonewood
- Aug 13, 20261.5x their median
Gibson Mod™ Collection Break the mold with our one-of-a-kind, customized guitars. All Gibson guitars go through rigorous QC, but every once in a while, a guitar with outstanding playability and tone doesn't quite meet the strict cosmetic standards at our craftories. As part of our ongoing commitment to sustainability, these instruments are sent to the Mod Collection team to use as a blank canvas—and let their imaginations run riot. With a fresh batch of Gibson Mod Collection guitars dropping every week, act fast to get your hands on these one-of-a-kind guitars with unique hardware and electronics customizations, and the wildest finishes in Music City. Shop the Mod Collection Here: https://t.co/0O6e8rpg19 This Mod Collection 2026 Les Paul Custom has a Vanilla Frosted finish. The modifications consist of the Mod Collection-exclusive custom finish, Burstbucker ’61 Double Classic White pickups with white mounting rings, a maple fretboard with large block inlays, white plastics, white Top Hat knobs, a white switch tip, Grover tuners with pearloid buttons, nickel hardware including an ABR-1 Tune-O-Matic bridge and Stop Bar tailpiece, and no pickguard or switch washer. It weighs 9.35 pounds and comes with a hardshell case and two-year playability warranty. #Gibson #ModCollection #TheOriginal
- Jul 22, 2026
Five years of the Gibson Mod™ Collection. Five one-of-a-kind builds. Introducing the High Five Collection, a special anniversary release featuring a Gibson Les Paul Junior Double Cut, an Epiphone USA Coronet, a Gibson Custom Explorer Custom, a Gibson Les Paul Standard 50s, and a Firebird Platypus 10-String. Each has been reimagined by the Mod Collection team with exclusive modifications and finished in an all-new color-shifting heavy flake sparkle finish. Only one of each exists. When they’re gone, they’re gone. Break the mold with our one-of-a-kind, customized guitars. Shop the Mod Collection here: https://t.co/NpuozpHBOY
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 350 interactions against 991K followers, an engagement rate of 0.035%. Measured over 27 original posts, its engagement rate beats 55% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 1.45% of those impressions turn into an interaction. That is about 2.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 27 posts sampled, 85% carry an image or video and 89% link out. The account's strongest tracked post pulled 3.2K interactions, about 9.1x its own typical post.
- What is Gibson's engagement rate on X?
- Gibson (@gibsonguitar) has an engagement rate of 0.035%, based on the median interactions across 27 original posts from the last 30 days against 991,152 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.035%, Gibson sits above the 25th percentile of the 157,752 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @gibsonguitar have real engagement?
- Its engagement rate beats 55% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @gibsonguitar post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 0.93 posts per day across the measured window.