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Freddie Mercury engagement report

@freddie_mercury - 291K followers on X

Measured over 14 original posts from a 30-day window, last computed on October 21, 2026.

Engagement

Middle of its size range
Per follower
0.163%
of 291K followers
Per impression
4.76%
10.0K views on a typical post
Reach
3.43%
of its followers see a post
Typical post
474
interactions (median)
Saved
0.201%
20 bookmarks on a typical post
Posting rate
0.77/day
active 47% of days
Peak time
09:00 UTC
Monday

A typical post picks up 474 interactions against 291K followers, an engagement rate of 0.163%. Measured over 14 original posts, its engagement rate beats 68% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10.0K times each, and 4.76% of those impressions turn into an interaction. That is about 3.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video, 29% are part of a thread and 36% link out. The account's strongest tracked post pulled 9.5K interactions, about 20x its own typical post.

Measured over 14 original posts from a 30-day window, last computed on October 21, 2026. Recurring tag: #onthisday.

Compared with accounts its own size

Freddie Mercury's engagement rate beats 68% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 86% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.163%, Freddie Mercury sits above the 50th percentile of the 205,676 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.679%.

p100.004%
p250.024%
p50 (median)0.143%
p750.679%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 205,676 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.679%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link36% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 36% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 197 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 5, 202620x their median

    Celebrating 80 years of Freddie Mercury 👑 Join us in honouring his extraordinary life, music, and legacy. #Freddie80 https://t.co/FsqZRQD9Rm

    7.4K1.8K85161112K viewsView on X
  • Jul 26, 20265.1x their median

    Happy birthday Roger Taylor! 🥁 Photo: (c) Richard Young https://t.co/9p2adNGZ3O

    2.2K25510725K viewsView on X
  • Sep 4, 20264.5x their median

    Freddie returns to Wembley. 👑 #Freddie80 Take a closer look at ‘I’m Mr. Mercury’, the spectacular new tribute to Freddie across Wembley Park’s Spanish Steps, in celebration of what would have been his 80th birthday this Saturday. https://t.co/3HhDHx2rcP

    1.7K363112232K viewsView on X
  • Jul 19, 20262.8x their median

    Happy birthday @DrBrianMay ! 🎸 Photo: Neal Preston & ©️Queen Productions Ltd. https://t.co/Li0AvEIkAx

    1.3K2014319K viewsView on X
  • Aug 4, 20262.8x their median

    With every single beat of my heart ❤️ https://t.co/De4t6zQ7ga

    1.1K17371025K viewsView on X
  • Oct 19, 20262.6x their median

    “I’m not going to be a star, I’m going to be a legend." - Freddie Mercury https://t.co/8SkRV9VGyZ

    1.1K1282812K viewsView on X
  • Aug 29, 20262.5x their median

    One week to go until Freddie’s 80th birthday! We’re celebrating with fans around the world, and we’d love you to be part of it ❤️ Show us how you’re marking Freddie’s 80th using #Freddie80. https://t.co/y6q2K4Isvk

    1.1K1053714K viewsView on X
  • Aug 19, 20262.4x their median

    Wishing a very happy birthday to John Deacon today! 📸 Neal Preston & ©️Queen Productions Ltd. https://t.co/KcaUdubSUd

    9801497010K viewsView on X
  • Aug 7, 20262.3x their median

    "I dress to kill, but tastefully." - Freddie https://t.co/oHzjFL9U2V

    9671134517K viewsView on X
  • Oct 5, 20262.1x their median

    #OnThisDay in 1979, @QueenWillRock released the Freddie-penned ‘Crazy Little Thing Called Love’ as a single in the UK. https://t.co/dEVinqig6B

    8611303522K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#onthisday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 474 interactions against 291K followers, an engagement rate of 0.163%. Measured over 14 original posts, its engagement rate beats 68% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10.0K times each, and 4.76% of those impressions turn into an interaction. That is about 3.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video, 29% are part of a thread and 36% link out. The account's strongest tracked post pulled 9.5K interactions, about 20x its own typical post.

What is Freddie Mercury's engagement rate on X?
Freddie Mercury (@freddie_mercury) has an engagement rate of 0.163%, based on the median interactions across 14 original posts from the last 30 days against 290,638 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.163%, Freddie Mercury sits above the 50th percentile of the 205,676 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @freddie_mercury have real engagement?
Its engagement rate beats 68% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @freddie_mercury post?
Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 0.77 posts per day across the measured window.

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