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Doug Ford engagement report

@fordnation - 772K followers on X

Measured over 69 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.055%
of 772K followers
Per impression
1.10%
39K views on a typical post
Reach
5.00%
of its followers see a post
Typical post
426
interactions (median)
Saved
0.015%
6 bookmarks on a typical post
Posting rate
3.1/day
active 80% of days
Peak time
13:00 UTC
Tuesday

A typical post picks up 426 interactions against 772K followers, an engagement rate of 0.055%. Measured over 69 original posts, its engagement rate beats 62% of 4,199 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 1.10% of those impressions turn into an interaction. That is about 5.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 69 posts sampled, 77% carry an image or video and 32% link out. The account's strongest tracked post pulled 19K interactions, about 44x its own typical post. Recurring topics include #amo2026, #breaking, #sault.

Measured over 69 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #amo2026, #breaking, #sault.

Compared with accounts its own size

Doug Ford's engagement rate beats 62% of the tracked X accounts closest to it in follower count (4,199 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.055%, Doug Ford sits above the 25th percentile of the 40,619 accounts in this comparison. That places it in the below the median band, which runs 0.013% to 0.082%.

p100.002%
p250.013%
p50 (median)0.082%
p750.443%
p902.07%
p99145.6%
Engagement rate as a share of followers, across the 40,619 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 91,008 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.013%
50th percentile0.082%
75th percentile0.443%
90th percentile2.07%
99th percentile145.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%56K
01:00 UTC-2%57K
02:00 UTC-3%56K
03:00 UTC-4%59K
04:00 UTC-6%48K
05:00 UTC-4%47K
06:00 UTC-4%54K
07:00 UTC-4%58K
08:00 UTC-4%68K
09:00 UTC-4%78K
10:00 UTC-3%81K
11:00 UTC-3%88K
12:00 UTC-2%97K
13:00 UTC-2%106K
14:00 UTC-3%109K
15:00 UTC-2%112K
16:00 UTC-3%109K
17:00 UTC-3%102K
18:00 UTC-2%95K
19:00 UTC-2%89K
20:00 UTC-1%83K
21:00 UTC-1%74K
22:00 UTC-1%64K
23:00 UTC-1%57K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%250K
Monday+1%320K
Tuesday-3%340K
Wednesday-4%295K
Thursday-2%259K
Friday-3%271K
Saturday+3%244K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 29, 202644x their median

    It’s Lake Ontario, now and always. https://t.co/KNahtPAMeJ

    11K1.5K5.5K456898K viewsView on X
  • Aug 22, 202641x their median

    Team Canada needs to stand together more united than ever before. The prime minister has my full support for a strong response—tariff for tariff, dollar for dollar. As we fight to protect Canadian sovereignty and economic security, everything needs to be on the table. Ontario is ready to do its part.

    12K1.4K3.4K292563K viewsView on X
  • Aug 29, 202619x their median

    No wonder Chapman’s ice cream tastes so good! I’m thrilled to see a great Ontario company doing everything it can to buy Ontario and protect Ontario workers. https://t.co/TseUq3AATR https://t.co/MVwVJYyj9S

    5.3K6391.8K173349K viewsView on X
  • Aug 22, 202613x their median

    Canada didn’t start this fight, but Team Canada is united and ready to win it. https://t.co/SD2PcPVIoa

    3.5K4371.6K93135K viewsView on X
  • Aug 23, 20269.4x their median

    To every Ontario worker under attack from President Trump’s tariffs: Your government will be there for you and your family, no matter what. https://t.co/s6J3WkUAxb

    1.1K1712.6K155491K viewsView on X
  • Aug 26, 20269.1x their median

    Buy Ontario. Buy Canadian. It’s just common sense. https://t.co/9O7WEAsZUC

    1.8K2521.7K128318K viewsView on X
  • Aug 25, 20267.6x their median

    I’m going live on CNN’s The Situation Room with @wolfblitzer at 10:10 a.m. to discuss Ontario’s response to President Trump’s latest tariffs. Tune in.

    1.2K1061.8K89127K viewsView on X
  • Aug 25, 20267.4x their median

    To protect Ontario workers from President Trump’s tariffs, buy Ontario and buy Canadian whenever and wherever you can. https://t.co/sUp5oAuGcg

    1.7K2641.1K78100K viewsView on X
  • Aug 24, 20266.1x their median

    We’re going to fight like hell to protect Ontario workers from President Trump’s tariffs. https://t.co/gj0pNQFnCj

    1.3K1571.1K3981K viewsView on X
  • Aug 25, 20265.3x their median

    President Trump’s tariffs on Canada are making life more expensive for ordinary Americans. That’s the message I took to American viewers on CNN earlier today. https://t.co/4Vx3CHcVS2

    1.3K24565343167K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#amo2026#breaking#sault#saultnews#scarborough

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 426 interactions against 772K followers, an engagement rate of 0.055%. Measured over 69 original posts, its engagement rate beats 62% of 4,199 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 1.10% of those impressions turn into an interaction. That is about 5.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 69 posts sampled, 77% carry an image or video and 32% link out. The account's strongest tracked post pulled 19K interactions, about 44x its own typical post. Recurring topics include #amo2026, #breaking, #sault.

What is Doug Ford's engagement rate on X?
Doug Ford (@fordnation) has an engagement rate of 0.055%, based on the median interactions across 69 original posts from the last 30 days against 772,264 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.055%, Doug Ford sits above the 25th percentile of the 40,619 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @fordnation have real engagement?
Its engagement rate beats 62% of the tracked X accounts closest to it in follower count (4,199 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @fordnation post?
Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 3.1 posts per day across the measured window.

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