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Foot Locker engagement report

@footlocker - 1.4M followers on X

Measured over 58 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Per follower
0.002%
of 1.4M followers
Per impression
0.121%
19K views on a typical post
Reach
1.29%
of its followers see a post
Typical post
22
interactions (median)
Saved
0.008%
2 bookmarks on a typical post
Posting rate
2.07/day
active 87% of days
Peak time
14:00 UTC
Monday

A typical post picks up 22 interactions against 1.4M followers, an engagement rate of 0.002%. Posts are seen about 19K times each, and 0.121% of those impressions turn into an interaction. That is about 1.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 58 posts sampled, 86% carry an image or video and 9% link out. The account's strongest tracked post pulled 3.4K interactions, about 154x its own typical post. Recurring topics include #alwaysknicks, #findyourforce.

Measured over 58 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #alwaysknicks, #findyourforce.

Where this sits in the catalog

At 0.002%, Foot Locker sits below the 10th percentile of the 201,449 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.671%
p902.53%
p9982.5%
Engagement rate as a share of followers, across the 201,449 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,929 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.671%
90th percentile2.53%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video86% of posts+111%+108% to +115%34K
Outbound link9% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 86% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 9% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 152 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 3, 2026154x their median

    In her Barbie era. 💖 The Angel Reese 1 "Barbie" is available now at Foot Locker. https://t.co/GOeyKeWurf

    3.1K26536566K viewsView on X
  • Oct 20, 202670x their median

    Meet the Reese’s Pieces-inspired Angel Reese 1 🍫🥜 Available now at Foot Locker. https://t.co/KKl5EwhGAB

    1.3K18125945K viewsView on X
  • Oct 12, 202662x their median

    A Maryland takeover, Bakin’ edition 🔥 https://t.co/2jp8Yj9ArC

    1.2K152133994K viewsView on X
  • Oct 14, 202657x their median

    It's official... champions lace up here 🏆 Foot Locker is now an official partner of the New York Knicks. https://t.co/MZD7tEJMy0

    1.1K143142955K viewsView on X
  • Oct 14, 202633x their median

    All eyes on this newest Caitlin 1 colorway. The Caitlin 1 "Midnight Fever" is available now at Foot Locker. https://t.co/Hu43Lt6Lg6

    665447027K viewsView on X
  • Oct 1, 202631x their median

    New era. New signature. All blue. Stamped with her style, built for her game— the Caitlin 1 “Caitlin Blue” is available now at Foot Locker and Kids Foot Locker. Take home an exclusive Caitlin Clark 1 poster with purchase of sneaker from 10/01-10/03. While supplies last. https://t.co/ipeMPb7sHU

    5866918432K viewsView on X
  • Sep 14, 202619x their median

    Who else has risked it all for a pair of sneakers? @SneakerBae definitely has. 🤣 https://t.co/CVeabJP2aP

    33852101570K viewsView on X
  • Sep 2, 202617x their median

    "Rare Air” returns for its first-ever retro, 20 years after its 2006 release. Available 9/05 at Foot Locker. https://t.co/WerfYQPBmR

    322298548K viewsView on X
  • Sep 19, 202612x their median

    From hardwood dreams to Hollywood screens, the Air Jordan 9 OG became part of a cultural moment that blurred the lines between sport and storytelling. Now the icon returns. Available now at Foot Locker. https://t.co/GXoMizVhvk

    246192241K viewsView on X
  • Oct 8, 20268.0x their median

    Influenced by pop star Rosé, a new iteration of the PUMA Speedcat is in bloom 🌸🌷 Available now at Foot Locker. https://t.co/SPq76LmVW0

    143330025K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#alwaysknicks#findyourforce

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 22 interactions against 1.4M followers, an engagement rate of 0.002%. Posts are seen about 19K times each, and 0.121% of those impressions turn into an interaction. That is about 1.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 58 posts sampled, 86% carry an image or video and 9% link out. The account's strongest tracked post pulled 3.4K interactions, about 154x its own typical post. Recurring topics include #alwaysknicks, #findyourforce.

What is Foot Locker's engagement rate on X?
Foot Locker (@footlocker) has an engagement rate of 0.002%, based on the median interactions across 58 original posts from the last 30 days against 1,445,568 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Foot Locker sits below the 10th percentile of the 201,449 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @footlocker have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @footlocker post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 2.07 posts per day across the measured window.

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