NEFERTITI engagement report
@firstladyship - 739K followers on X
Measured over 35 original posts from a 30-day window, last computed on September 30, 2026.
Engagement
A typical post picks up 1.2K interactions against 739K followers, an engagement rate of 0.157%. Measured over 35 original posts, its engagement rate beats 77% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 39K times each, and 3.00% of those impressions turn into an interaction. That is about 5.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.4 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 35 posts sampled, 71% carry an image or video and 11% link out. The account's strongest tracked post pulled 39K interactions, about 34x its own typical post. Recurring topics include #nigeriamustbeok, #nigeriawillbeok, #tinubumustgo.
Measured over 35 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #nigeriamustbeok, #nigeriawillbeok, #tinubumustgo.
Compared with accounts its own size
NEFERTITI's engagement rate beats 77% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 78% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.157%, NEFERTITI sits above the 50th percentile of the 212,805 accounts in this comparison. That places it in the above the median band, which runs 0.146% to 0.697%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 71% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 11% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 71% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 220 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 23, 202234x their median
1. When I say Nigeria needs a charismatic President, one that can stand shoulder to shoulder with World Leaders, this is what I mean. Nigeria has seen Glory Days. Obasanjo is the best there was, the best there will ever be. https://t.co/MUvSPXBNyE
- Sep 29, 202615x their median
Burkina Faso inaugurated its first-ever gold refinery https://t.co/e2PxSJgsPU
- Sep 27, 20269.0x their median
Why Ghana flagged and declined to sign the new USA Health Compact Agreement. President Mahama disclosed that Ghana flagged several issues in a health compact proposed by the U.S. as a replacement for USAID funding. JDM explains 👇🏽 https://t.co/rD6AbWemWJ
- Aug 29, 20267.9x their median
Campaigning for you is the best thing ever. I don’t have to worry about fake certificates, fake school, fake bishops, fake age, fake background, or a drug trafficking case. You make my job easy & smooth sailing. I don’t have to feel ashamed or explain myself to people. THANK YOU https://t.co/8JNs2fNU0K
- Aug 24, 20267.7x their median
Dear Nigerians, Stop everything & listen to this. Because new born babies in Singapore will receive: * A baby gift of S$10,000. * A medicine grant of S$5,000. * A S$5000 child development initial grant. * S$5000 dollar-for-dollar xtra matching grant THAT’S NOT ALL !!! * Every Singaporean child will continue to get annual credits of S$2000 from age 1-16. * At 17, every Singaporean child will get an additional S$10,000 deposited into their post-secondary school education account. In total, every child will receive nearly S$70,000 ($55,000) as they grow up. Families with more children will receive more support. The Singaporean government is giving nearly ₦77 million in total direct financial support to every Singaporean child from birth to age 17. NOTE: Singapore is not an oil-producing country. It has zero domestic crude oil reserves & does not extract petroleum from the ground. Singapore imports its oil 100%. Thanks to Lee Kuan Yew, Singapore is one of the four Asian Tigers. It shares this title with Hong Kong, South Korea, & Taiwan. Prime Minister Lawrence Wong delivered this powerful speech yesterday to mark Singapore's National Day Rally 2026. He announced major updates on public housing, family support, & digital safeguards for Singaporean youths. This is how a leader addresses his people. As a Nigerian, can you see what leadership looks like? WHAT DOES NIGERIA DO FOR YOU?
- Aug 28, 20267.6x their median
I’m so proud of Gen Z Nigerians. An AWAKENING has begun! Although small & still in the shadows, things are shaping up for a showdown. I’m a sucker for Stories of Victory, how underdogs get to win. We Millennials fought hard. I have hope for you guys. I'm proud of you—more than proud. I hope you can accomplish what we could not. I am desperately rooting for you. In fact, I’m more than impressed! You should continue to use your Twitter, TikTok, YouTube, Facebook, & Instagram, to spread messages like these. You guys have entered the Conservatory of Soro Soke 2.0; a school of diehards. You’re about to graduate from the School of Hard Knocks, your rite of passage is complete. You are those who fight so that others can live. Your lives are at stake. Families are at stake. Your future hangs in the balance. And so you fight! You fight because you have no other choice. You have courage, I give you that! We Millennials are scattered all over the world. Many are raising kids now & are quietly exiting the stage. Nigeria stole & destroyed our youth. My hope is that you will find the courage, the wisdom, & the tenacity to continue with the good fight. What politics has destroyed, let your courage fix it. I SEE YOU, ALL OF YOU! Don’t allow the APC to complete what they started. Don’t allow Janjaweeds to steal your youth as well. In 2027, apply the Osun Formula: take their money (ALL OF IT) & vote them out! Your lives depend on it. The money belongs to you, they stole from you. VOTE WISELY, VOTE OBI/KWANKWASO & take your lives back! 💪
- Sep 10, 20265.9x their median
Happy Birthday to the most beautiful, the most delectable, & the most radiant Mrs Margaret Obi, the incoming First Lady of Nigeria by the special grace of God. I wish you many more years of grace & abundant blessings. 😍🤩 https://t.co/Db5b2gNk0X
- Sep 28, 20265.5x their median
He is always in Serbia, not France. Nigeria is highly compromised.
- Sep 28, 20265.4x their median
"The day they found out that things are working here, you will start going oversees without visa. Nobody opens his door for poor people." ~ HE Peter Obi. #NigeriaMustBeOK https://t.co/MuZLbxXdNP
- Aug 29, 20265.3x their median
Obi did not convince you. Maybe this one will convince you? https://t.co/H4KAyYXQBl
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.2K interactions against 739K followers, an engagement rate of 0.157%. Measured over 35 original posts, its engagement rate beats 77% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 39K times each, and 3.00% of those impressions turn into an interaction. That is about 5.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.4 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 35 posts sampled, 71% carry an image or video and 11% link out. The account's strongest tracked post pulled 39K interactions, about 34x its own typical post. Recurring topics include #nigeriamustbeok, #nigeriawillbeok, #tinubumustgo.
- What is NEFERTITI's engagement rate on X?
- NEFERTITI (@firstladyship) has an engagement rate of 0.157%, based on the median interactions across 35 original posts from the last 30 days against 738,733 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.157%, NEFERTITI sits above the 50th percentile of the 212,805 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @firstladyship have real engagement?
- Its engagement rate beats 77% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @firstladyship post?
- Most posts go out around 18:00 UTC, and Monday is its busiest day, at roughly 4.43 posts per day across the measured window.