FIFA Media engagement report
@fifamedia - 413K followers on X
Measured over 5 original posts from a 30-day window, last computed on September 26, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 92 interactions against 413K followers, an engagement rate of 0.022%. Posts are seen about 21K times each, and 0.431% of those impressions turn into an interaction. That is about 5.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 07:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 4.3K interactions, about 46x its own typical post. Recurring topics include #u20wwc, #u17wwc, #dreamsinthemaking. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on September 26, 2026. Recurring tags: #u20wwc, #u17wwc, #dreamsinthemaking.
Where this sits in the catalog
At 0.022%, FIFA Media sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 481 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 31, 202646x their median
https://t.co/6ChPeKUlQR
- Aug 5, 202638x their median
FIFA leadership holds constructive and positive meeting in Rabat, Morocco The FIFA Secretary General and members of the FIFA Management Board in attendance reaffirmed their full support for FIFA President Gianni Infantino, as the only official elected by the 211 FIFA Member Associations. In turn, the FIFA President reiterated his full support for the FIFA Secretary General and the FIFA Administration for their necessary and outstanding work in the delivery of his vision. 🔗https://t.co/Dyju0mSQpj
- Jul 28, 202615x their median
FIFA intends to expand football development funding to over USD 10 billion subject to approval by FIFA Member Associations Read more here: https://t.co/xRFasdaw2J #FootballUnitesTheWorld
- Sep 20, 202614x their median
🚨 FIFA Women’s Champions Cup 2027™ to be played at home of @InterMiamiCF 🏆 Intercontinental women’s club champions to be crowned in January 2027 🇲🇽 🇪🇸 Mexico’s @AmericaFemenil and Spanish @FCBfemeni have already qualified 🌴🏟️ Last-four showdowns, including bronze final and trophy decider to be contested in Miami 🗞️ https://t.co/N6lAmVjVKz
- Jul 12, 20264.7x their median
Incredible support inside stadiums at @FIFAWorldCup 2026 🤩 More fans have attended this year's tournament than the previous two editions combined! 👏 https://t.co/dmgkHYNTVP
- Jul 11, 20263.8x their median
Most-watched game ever 🇺🇸 ⚽️ The United States’ Round of 16 match against Belgium officially became the most-watched football match in U.S. television history, drawing a combined audience of 46 million viewers. ⚽️ FOX averaged 33.1 million viewers (peaking at 41 million), making it the most-watched football telecast in U.S. television history. ⚽️ Telemundo drew a total audience of 12.9 million viewers, securing the most-watched United States FIFA World Cup™ match in U.S. Spanish-language television history. Note: Overnight audience data; consolidated figures will be published post tournament. #FootballUnitesTheWorld#FIFAWorldCup2026
- Sep 10, 20263.8x their median
FIFA is pleased to announce key details of the inaugural FIFA ASEAN Cup™, which will bring together national teams from across Southeast Asia and guest nations from the wider region between 24 September and 5 October. This year’s competition will be staged in Bandung and Jakarta, Indonesia, and Hong Kong China. The tournament will feature 14 teams – all 11 members of the Association of Southeast Asian Nations (ASEAN) and three guest sides – competing in a structured format designed to provide high-quality international football, strengthen regional connections and create new opportunities for fans to engage with the game. @Asean_Football ➡️ https://t.co/W8vJOVKO9p Match Schedule: https://t.co/DlIm8gUbRT
- Jul 10, 20263.6x their median
Generational performance 🏴 ⚽️ 44.9 million: England’s victory over Mexico became the most-watched football match in U.S. television history, with nearly half of all active TV viewers tuning in. ⚽️ FOX recorded the most-watched FIFA World Cup™ telecast not featuring the United States men’s national team in English language U.S. history, with an average audience of 21.7 million. ⚽️ Telemundo delivered the most-watched Spanish-language football match in U.S. television history, with a total audience of 23.2 million, breaking the record set by Mexico vs Ecuador. Note: Overnight audience data; consolidated figures will be published post tournament. #FootballUnitesTheWorld #FIFAWorldCup2026
- Jul 20, 20261.5x their median
FIFA World Cup 2026’s legacy in North America – winning hearts and minds 🇺🇸🇨🇦🇲🇽🏟️⚽ 🗞️🔗 https://t.co/GyWwZhx5Lj 🗣️🎙️Listen and watch the full FIFA Podcast with FIFA Vice President and @Concacaf President Victor Montagliani and @MLS Commissioner Don Garber on the following link ⤵️ https://t.co/naKwRjRlay #FIFAWorldCup | #FootballUnitesTheWorld
- Jul 16, 2026
Historic Return 🇪🇸📺📈 Spanish audiences tuned in by the millions to watch La Roja triumph over France and advance to their first men's FIFA World Cup™ Final since 2010. The high-stakes semi-final drew a combined average audience of 132 million viewers with a 73.8% market share across RTVE channels. Reaching 17.3 million viewers on La 1, the monumental victory over France marks the most-watched FIFA World Cup match in Spain In the last decade. #FootballUnitesTheWorld | #FIFAWorldCup | @rfef
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 92 interactions against 413K followers, an engagement rate of 0.022%. Posts are seen about 21K times each, and 0.431% of those impressions turn into an interaction. That is about 5.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 07:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 4.3K interactions, about 46x its own typical post. Recurring topics include #u20wwc, #u17wwc, #dreamsinthemaking. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is FIFA Media's engagement rate on X?
- FIFA Media (@fifamedia) has an engagement rate of 0.022%, based on the median interactions across 5 original posts from the last 30 days against 413,036 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.022%, FIFA Media sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @fifamedia have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @fifamedia post?
- Most posts go out around 07:00 UTC, and Thursday is its busiest day, at roughly 1.2 posts per day across the measured window.