Fiat engagement report
@fiat - 187K followers on X
Measured over 3 original posts from a 30-day window, last computed on October 13, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 505 interactions against 187K followers, an engagement rate of 0.27%. Posts are seen about 19K times each, and 2.62% of those impressions turn into an interaction. That is about 10.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 3.1K interactions, about 6.1x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 13, 2026.
Where this sits in the catalog
At 0.27%, Fiat sits above the 50th percentile of the 204,956 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 219 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 11, 20266.1x their median
FIAT Multiplay makes his debuts in Paris. This 3-in-1 vehicle explores a new approach to family mobility, combining the space of an MPV, the character of an SUV and the functionality of a pick-up. https://t.co/RMXM76zVJ9
- Sep 3, 2025
The Grande Panda family is complete: petrol now joins hybrid & electric! 3 powertrains. 1 bold design. 100% FIAT. https://t.co/et4sJQ2uBl
- Oct 12, 2026
More than a piazza, a place to meet. From the all-new Grizzly and Grizzly Fastback to the Multiplina and Multiplay concept cars, discover FIAT's range and latest creations at the 2026 Paris Motor Show. Visit us at Pavilion 4, from 13-18 October. https://t.co/0AnanSWirD
- May 20, 2025
The legend returns. The Grande Panda 4x4 concept brings ‘80s spirit into the now — with bold design, exclusive details, and innovative all-wheel drive. All wrapped in a striking Dark Red livery. An icon reimagined. #GrandePanda4x4 #FIAT #PandaIsBack #AllTerrainDream #HybridAdventure
- Jul 4, 2025
Fiat 500 turns another year older, and stays timeless. A masterpiece of Italian design, rooted in history and loved by millions. A true icon for all. https://t.co/oN9GJI9lRH
- Jul 3, 2025
FIAT and @Vilebrequin celebrate Summer dreams with the Topolino Vilebrequin Collector’s Edition: handcrafted, full-electric, and infused with the carefree Riviera spirit. https://t.co/IuEvaEaZrn https://t.co/ZhDBprvG6X
- Sep 12, 2025
For the 3rd year, FIAT joins the World Meeting on Human Fraternity in Rome. A fleet of 40 vehicles, ranging from the Grande Panda to the Fiat 600 and E-Ulysse, will support guests and delegates under the theme #BeHuman. Mobility and fraternity moving forward, together. https://t.co/ZzRa5t1pH1
- Jun 16, 2025
FIAT and Abarth celebrate the 70th anniversary of the debut of the Fiat 600, which returns to the 1000 Miglia to honor history in motion. An icon from 1955, a visionary designer, two all-female drivers, and a bridge between past and future with the Fiat 600 Hybrid as a support car alongside the journey. Follow us! https://t.co/zbuZnsgEZ5
- Jul 11, 2025
FIAT wins the 2025 internationally acclaimed Red Dot Award with the Grande Panda in the “Product Design” category. Pixel-inspired design like the pixel LED headlamps, BAMBOX® interiors, and smart family features — a new take on joyful, purposeful mobility. https://t.co/VfI6UcWfg2
- Oct 7, 2026
Time for a FIAT moment. FIAT has joined the Patek Philippe “Watch Art” Grand Exhibition in Milan, bringing Italian design to the art of time. https://t.co/r7cJrGPRt5
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 505 interactions against 187K followers, an engagement rate of 0.27%. Posts are seen about 19K times each, and 2.62% of those impressions turn into an interaction. That is about 10.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 3.1K interactions, about 6.1x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Fiat's engagement rate on X?
- Fiat (@fiat) has an engagement rate of 0.27%, based on the median interactions across 3 original posts from the last 30 days against 186,895 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.27%, Fiat sits above the 50th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @fiat have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @fiat post?
- Most posts go out around 14:00 UTC, and Sunday is its busiest day, at roughly 0.1 posts per day across the measured window.