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Fashion Press engagement report

@fashionpressnet - 3.4M followers on X

Measured over 784 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.028%
of 3.4M followers
Per impression
0.667%
145K views on a typical post
Reach
4.24%
of its followers see a post
Typical post
966
interactions (median)
Saved
0.08%
116 bookmarks on a typical post
Posting rate
26.2/day
active 103% of days
Peak time
12:00 UTC
Tuesday

A typical post picks up 966 interactions against 3.4M followers, an engagement rate of 0.028%. Measured over 784 original posts, its engagement rate beats 51% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 145K times each, and 0.667% of those impressions turn into an interaction. That is about 4.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 26.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 784 posts sampled, 91% carry an image or video and 100% link out. The account's strongest tracked post pulled 44K interactions, about 45x its own typical post.

Measured over 784 original posts from a 30-day window, last computed on October 7, 2026. Recurring tag: #ベナモール.

Compared with accounts its own size

Fashion Press's engagement rate beats 51% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.028%, Fashion Press sits above the 25th percentile of the 155,536 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.603%
p902.31%
p9983.4%
Engagement rate as a share of followers, across the 155,536 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,076 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.603%
90th percentile2.31%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video91% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 91% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 98 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 8, 202645x their median

    27年3月卒業「Suicaのペンギン」“最後のフェア”が東京駅グランスタで - 「ありがとう&おつかれさま」バターサンドや交通系ICカード缶チョコ、限定グッズも - https://t.co/7rn1OBtjsg https://t.co/twJp6Zalrv

    34K8.9K471.3K2.9M viewsView on X
  • Sep 24, 202634x their median

    京都国立博物館「源氏物語」モチーフの菓子缶、花々咲き誇るガラス絵&平安貴族の“赤いタッセル”付き - https://t.co/mZD7A7Smft https://t.co/s1LVPA00Cg

    24K8.2K211.1K1.0M viewsView on X
  • Sep 25, 202634x their median

    アディダス オリジナルス×アトモス ピンク”チョコレートカラー”のメリージェーン風スニーカー - https://t.co/i2iZQHAG1E https://t.co/DrYgYiXqA2

    28K3.4K51.4K1.7M viewsView on X
  • Aug 24, 202632x their median

    「平成ガラケー風」折りたたみトイカメラ“懐かしの画質”で写真&動画撮影、音楽再生も - https://t.co/65JDik9eBu https://t.co/Ot2otOw0KG

    23K6.0K191.8K1.8M viewsView on X
  • Sep 14, 202631x their median

    GU×ロク、リボン付きふんわりキルティングジャケットやうさぎ柄ニットカーディガン - https://t.co/yHVfgtjNhR https://t.co/rBUoEGFiQ0

    25K3.7K41.7K1.6M viewsView on X
  • Sep 10, 202629x their median

    フライング タイガー「ゴシックハロウィン」雑貨、チェア型ジュエリーBOXや棺桶ロッカー - https://t.co/KoyIi7ttJM https://t.co/CHVkeBz4ja

    20K6.2K51.2K1.3M viewsView on X
  • Sep 17, 202625x their median

    ハーゲンダッツ新アイスカップシリーズ「クラッシーナイト」シャンパン香るショコラ&スモーキーキャラメル - https://t.co/RSBtJNyRXs https://t.co/sbB9hkVw91

    19K4.9K208731.1M viewsView on X
  • Sep 28, 202620x their median

    ハーゲンダッツ「パパパパンプキンタルト」かぼちゃ尽くしの濃厚秋アイス、ザクザククッキーやソース入り - https://t.co/5Jizrr1VDN https://t.co/iZP52epKHG

    14K4.1K161.1K1.1M viewsView on X
  • Sep 11, 202619x their median

    足元を泳ぐ!?アヒル&カモの“ふわふわ”ぬいぐるみスリッパ、ブルーブルーエから - https://t.co/lKePuDLVhX https://t.co/ECnTi86KWR

    15K3.0K6641897K viewsView on X
  • Sep 23, 202618x their median

    「ファイナルファンタジー40周年記念展」東京国立博物館 表慶館で、歴代タイトルの名シーン&音楽で辿る40年 - https://t.co/ZPAItXWGJN https://t.co/ItvamXTLhG

    13K4.2K11481998K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ベナモール

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 966 interactions against 3.4M followers, an engagement rate of 0.028%. Measured over 784 original posts, its engagement rate beats 51% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 145K times each, and 0.667% of those impressions turn into an interaction. That is about 4.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 26.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 784 posts sampled, 91% carry an image or video and 100% link out. The account's strongest tracked post pulled 44K interactions, about 45x its own typical post.

What is Fashion Press's engagement rate on X?
Fashion Press (@fashionpressnet) has an engagement rate of 0.028%, based on the median interactions across 784 original posts from the last 30 days against 3,410,799 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.028%, Fashion Press sits above the 25th percentile of the 155,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @fashionpressnet have real engagement?
Its engagement rate beats 51% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @fashionpressnet post?
Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 26.2 posts per day across the measured window.

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