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Fairfax County Government ๐Ÿ‡บ๐Ÿ‡ธ engagement report

@fairfaxcounty - 214K followers on X

Measured over 60 original posts from a 30-day window, last computed on October 4, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 214K followers
Per impression
0.13%
1.5K views on a typical post
Reach
0.72%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.27/day
active 63% of days
Peak time
13:00 UTC
Friday

A typical post picks up 2 interactions against 214K followers, an engagement rate of 0.001%. Measured over 60 original posts, its engagement rate beats 5% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.13% of those impressions turn into an interaction. That is about 0.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 60 posts sampled, 93% carry an image or video and 87% link out. The account's strongest tracked post pulled 83 interactions, about 42x its own typical post. Recurring topics include #reminder, #domesticviolenceawarenessmonth, #dvam.

Measured over 60 original posts from a 30-day window, last computed on October 4, 2026. Recurring tags: #reminder, #domesticviolenceawarenessmonth, #dvam.

Compared with accounts its own size

Fairfax County Government ๐Ÿ‡บ๐Ÿ‡ธ's engagement rate beats 5% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Fairfax County Government ๐Ÿ‡บ๐Ÿ‡ธ sits below the 10th percentile of the 205,782 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.679%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 205,782 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.679%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video93% of posts+111%+108% to +115%34K
Outbound link87% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 87% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 235 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 11, 202642x their median

    This year marks the 25th Anniversary of September 11, 2001. Today and every day, we solemnly honor the heroes and victims who lost their lives. Pictured here are valiant first responders who humbly assisted in displaying an American flag at the Pentagon on September 12, 2001. https://t.co/7slQEvY4HH

    6313703.5K viewsView on X
  • Sep 3, 202618x their median

    A missing cat named Mike took an unexpected trip to the I-66 Transfer Station after apparently hiding inside an old couch being hauled away. County employees rescued Mike, reuniting him with his family. Talk about a Purr-fect Ending๐Ÿ˜ธhttps://t.co/cZ87dKe4ZL https://t.co/rnjgtEjALy

    313104.3K viewsView on X
  • Sep 23, 202611x their median

    Hello Fall ๐Ÿ‚ So glad you're here! https://t.co/yB8GsbF23m

    173011.8K viewsView on X
  • Sep 4, 20269.5x their median

    Overnight storms have cause widespread power outages, downed trees and road closures. Visit our Storm Center to report outages and downed trees: https://t.co/tlEidapNPc https://t.co/3D0phFASfX

    154003.8K viewsView on X
  • Sep 11, 20267.0x their median

    Watch the Fairfax County 25th Anniversary 9/11 Remembrance Ceremony live on September 11, at 10:10 a.m. ๐Ÿ’ปJoin the livestream at Fairfax County Government Channel 16: https://t.co/rKVNjJKdvp https://t.co/VyXi4GdLKr

    32901.4K viewsView on X
  • Sep 23, 20266.0x their median

    Getting rid of unwanted items feels freeing, especially when they benefit others. Here's a list of organizations that put donated items to good use in our community: https://t.co/I5LgEwdAhy https://t.co/Q1UbCFVnTv

    92102.7K viewsView on X
  • Sep 10, 20264.0x their median

    Today is #WorldSuicidePreventionDay Our county offers numerous resources and support services to assist those in need.ย Call or text 9-8-8, the 24/7 Suicide and Crisis Hotline. Learn more: https://t.co/CP1kduOtlB https://t.co/c1EpVDRrtA

    34101.4K viewsView on X
  • Sep 11, 20263.5x their median

    As students settle in for the new school year, there are a variety of mental health resources and supportive services to assist them both inside and outside of the classroom. Learn more: https://t.co/hdCxCQ805y https://t.co/f7bVwGvqkr

    11502.0K viewsView on X
  • Sep 10, 20263.0x their median

    Customize Fairfax Alerts to receive the information that matters most to you, including: โœ”๏ธ Emergency alerts โœ”๏ธ Severe weather โœ”๏ธ Government closures โœ”๏ธ Scam and fraud information โœ”๏ธ And much more Create your free account today: https://t.co/fLMJKbWoIa https://t.co/R5aqDismPV

    10502.3K viewsView on X
  • Sep 9, 20263.0x their median

    Medicaid eligibility changes for some noncitizen adults begin October 1, 2026. Medicaid rules for children and pregnant members are NOT changing. To avoid missing important updates, keep your contact information up to date. ๐Ÿ”— Learn more: https://t.co/91revcSJfS https://t.co/NB5uxBSOXg

    10413.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#reminder#domesticviolenceawarenessmonth#dvam#dyk#fairfaxcounty

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2 interactions against 214K followers, an engagement rate of 0.001%. Measured over 60 original posts, its engagement rate beats 5% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.13% of those impressions turn into an interaction. That is about 0.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 60 posts sampled, 93% carry an image or video and 87% link out. The account's strongest tracked post pulled 83 interactions, about 42x its own typical post. Recurring topics include #reminder, #domesticviolenceawarenessmonth, #dvam.

What is Fairfax County Government ๐Ÿ‡บ๐Ÿ‡ธ's engagement rate on X?
Fairfax County Government ๐Ÿ‡บ๐Ÿ‡ธ (@fairfaxcounty) has an engagement rate of 0.001%, based on the median interactions across 60 original posts from the last 30 days against 214,226 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Fairfax County Government ๐Ÿ‡บ๐Ÿ‡ธ sits below the 10th percentile of the 205,782 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @fairfaxcounty have real engagement?
Its engagement rate beats 5% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @fairfaxcounty post?
Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 2.27 posts per day across the measured window.

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