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Ezra Klein engagement report

@ezraklein - 2.7M followers on X

Measured over 4 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.03%
of 2.7M followers
Per impression
0.743%
106K views on a typical post
Reach
3.99%
of its followers see a post
Typical post
786
interactions (median)
Saved
0.173%
184 bookmarks on a typical post
Posting rate
0.17/day
active 17% of days
Peak time
12:00 UTC
Wednesday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 786 interactions against 2.7M followers, an engagement rate of 0.03%. Posts are seen about 106K times each, and 0.743% of those impressions turn into an interaction. That is about 3.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 102K interactions, about 130x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on October 25, 2026.

Where this sits in the catalog

At 0.03%, Ezra Klein sits above the 25th percentile of the 204,798 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,798 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,879 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 287 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 10, 2025130x their median

    In the last few years we've seen: - The plot to kidnap Gretchen Whitmer - The Storming of the Capitol and pipe bombs left at the RNC and DNC - The break-in to kidnap Nancy Pelosi and the brutal on Paul Pelosi - Multiple assassination attempts against Trump - The assassination of Minnesota House Speaker Melissa Hortman and her husband and the shooting of on State Senator John Hoffman and his wife - Luigi Mangione's assassination of Brian Thompson - The assassination of Charlie Kirk Political violence is contagious. It is spreading. It is not confined to one side or belief system. It should terrify us all. The foundation of a free society is the ability to participate in it without fear of violence. Political violence is always an attack against us all. You have to be so blind not to see that.

    79K16K5.3K1.5K9.3M viewsView on X
  • Aug 28, 202575x their median

    This interview, which is also available to listen to as a podcast, provides a useful overview of some of the dangerous trends we’ve been seeing in recent months regarding federalization and militarization of state and local police functions. https://t.co/yWDXDwD7mZ

    53K13K5.5K7738.5M viewsView on X
  • Mar 15, 202564x their median

    Elon Musk says that no one has died because he slashed humanitarian aid. I went to South Sudan to check if that's true. It's not. Within an hour of starting interviews, I had the names of a 10-year-old boy and an 8-year-old girl who had died because of decisions by wealthy men in Washington. The visit that moved me the most was to a remote area that used to have no health care, where women routinely died in childbirth. Then a US-funded maternity clinic opened through @UNFPA in December, and not one woman has died since. I showed up, and people mistakenly thought I was responsible for the clinic. One new mom wanted to name her baby for me, and the village elders thanked me and hailed America's generosity. What they didn't know was that Trump/Musk had cut all funding for UNFPA and that as a result the maternity clinic will close this month, and women will once again be bleeding to death in the dust. Here's a giftlink to my report from ground level about what the shutdown of USAID means: https://t.co/tbgKk7ESqj

    39K13K7.9K1.1K4.6M viewsView on X
  • Mar 27, 202539x their median

    The administration's response to the Signal debacle is just suffused with contempt for their own voters. Just an endless belief that the people who support them can be tricked into believing the laziest misdirection imaginable.

    24K3.5K3.2K4981.7M viewsView on X
  • Jul 13, 202521x their median

    Superman is the story of an immigrant who grew up in Kansas, landed a low-paying job as a reporter in Metropolis, and still had time for a hobby because urban housing was affordable.

    19K1.2K16135493K viewsView on X
  • Sep 10, 202523x their median

    It's ghoulish to mock or justify the shooting of Charlie Kirk. Rising political violence is a horror of our time. Unchecked it will lead to catastrophes none of us want to imagine. Deeply hoping he pulls through. We are all people, whatever we believe. That has to come first.

    15K1.2K1.1K1931.9M viewsView on X
  • Mar 4, 20257.6x their median

    Trump's overall net approval & on the economy are "historically awful... weak, weak, weak" going into a 1st address to Congress. He has the 2nd worst net approval rating (+1 pts) on record. Beating only himself (2017). His net approval on the economy (-4 pts) is the worst. https://t.co/YbHybgliPa

    10K2.1K1.1K2523.7M viewsView on X
  • Mar 4, 20259.7x their median

    dems say they're gonna show up in red districts to host townhalls if Republicans decide to stop doing so https://t.co/GkPre7QsZQ

    7.5K1.2K305180429K viewsView on X
  • Jan 15, 20269.3x their median

    "Economic justice is mentioned 3,000 times in our Scriptures, both the New Testament and the Hebrew Scriptures. This is such a core part of our tradition, and it’s nowhere to be seen in Christian nationalism or on the religious right." - @jamestalarico https://t.co/pMo4iTU7UL

    5.4K1.3K523124448K viewsView on X
  • Jun 20, 20257.7x their median

    Some personal news. Today, I’m leaving The Atlantic after almost 17 years and moving my writing to Substack. It would be convenient, for the purposes of crafting an exciting departure announcement, to have a dramatic exit story: a fight, a grievance, a shouting match with an editor that ended with me hurling a bunch of leather-backed Thoreau volumes across the open-plan office. That is not the case here. I love The Atlantic, and I'll remain a contributing writer there. But after almost two decades at one publication, I wanted to write for myself. The things I've published that I'm most proud of—whether it was the original abundance agenda essay, or my piece on workism—emerged from a very personal expression of frustration, or confusion, or curiosity. I want to know what my thinking and writing is like if I lean into a more independent and personal writing life. That's brought me to Substack, which is already home to an astonishing share of my overall reading. I'm excited to join their community and excited to build my own. The name of the newsletter should be easy to remember: Derek Thompson. The newsletter will have three main pillars 1. Abundance 2. The frontier of science and technology—GLP1s, AI, biotech, energy breakthroughs—covered in a way that’s both curious and skeptical 3. The anti-social century & the social crises of anxiety and aloneness Thanks to The Atlantic for 16.8 incredible years and thanks to everybody who follows me across the river. - dt

    6.7K2633251031.6M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 786 interactions against 2.7M followers, an engagement rate of 0.03%. Posts are seen about 106K times each, and 0.743% of those impressions turn into an interaction. That is about 3.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 102K interactions, about 130x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Ezra Klein's engagement rate on X?
Ezra Klein (@ezraklein) has an engagement rate of 0.03%, based on the median interactions across 4 original posts from the last 30 days against 2,653,349 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.03%, Ezra Klein sits above the 25th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ezraklein have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ezraklein post?
Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 0.17 posts per day across the measured window.

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