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Expresso Show engagement report

@expressoshow - 268K followers on X

Measured over 53 original posts from a 30-day window, last computed on September 8, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 268K followers
Per impression
1.74%
461 views on a typical post
Reach
0.17%
of its followers see a post
Typical post
8
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.8/day
active 20% of days
Peak time
06:00 UTC
Thursday

A typical post picks up 8 interactions against 268K followers, an engagement rate of 0.003%. Measured over 53 original posts, its engagement rate beats 13% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 461 times each, and 1.74% of those impressions turn into an interaction. That is about 0.172% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 53 posts sampled, 100% carry an image or video and 38% link out. The account's strongest tracked post pulled 1.1K interactions, about 132x its own typical post. Recurring topics include #expressoshow, #styledbywoolies, #islandoftreasure.

Measured over 53 original posts from a 30-day window, last computed on September 8, 2026. Recurring tags: #expressoshow, #styledbywoolies, #islandoftreasure.

Compared with accounts its own size

Expresso Show's engagement rate beats 13% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Expresso Show sits above the 10th percentile of the 66,393 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.5%
Engagement rate as a share of followers, across the 66,393 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,924 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link38% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 38% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 290 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 5, 2026132x their median

    Up to R24 000 could be yours 🤩💰 @WorldSportsBet's brand-new Bet to the Beat competition is here — and Chad Jones could be pulling up at your house with the all-new Bet to the Beat wheel. To enter, tell us: Why should you win with WSB and what would you do with your winnings? Include #WorldSportsBetting Comp closes 1 February 2027 Ts&Cs: https://t.co/8oJhuj936a #ExpressoShow

    3642034691820K viewsView on X
  • Sep 4, 20267.6x their median

    Two lucky viewers stand the chance to WIN double tickets to see Landmyn in cinemas right now! 🍿🎟️ To enter, tell us: What is your family’s favourite holiday tradition? Include #LandmynFilm and #ExpressoMovies in your answer. Comp closes Monday, 7 Sep 2026 at 23:00. Ts&Cs: https://t.co/6msCwdZyB1 #ExpressoShow

    34111511.2K viewsView on X
  • Sep 3, 20262.1x their median

    We're welcoming another Smoooth fan who's heading to the Réunion Island for the @MyTropika #IslandOfTreasure season 12! 🏝️ Let's welcome, Sesimphiwe Mbatha, an entrepreneur, fitness enthusiast, and woman behind Sweat & Sound 💪🏾 But can she take on the island pressure? Find out on Tropika Island of Treasure Season 12, premiering Wednesday, 23 September at 21:00 on SABC1, with repeats Thursdays at 18:00 on SABC3. #ExpressoShow

    13220592 viewsView on X
  • Sep 3, 20261.8x their median

    Are you as kind to yourself as you are to the people you love? 💗 We’re turning the mirror around with @Dove_ZA's The Confidence Mirror, exploring how self-talk, criticism and the voices shape the way we see ourselves. Today, Zama Zulu takes on a simple challenge: to look beyond appearance and name three things she’s proud of. Because confidence starts with learning to speak to ourselves with the same kindness we so freely give to others ✨ #SkinThatDoves #ExpressoShow

    13100541 viewsView on X
  • Sep 7, 20261.6x their median

    The Smoooth Fan squad is getting bigger! 🌴🔥 Two more familiar faces are officially Réunion Island-bound for @MyTropika Island of Treasure Season 12! 👀 📻 Jodell Tantij is swapping the radio mic for the island, bringing her adventurous energy to the competition. 💊 Anke Coetzer is trading her pharmacy coat for island mode! The former Miss South Africa Top 7 finalist is ready to put her competitive spirit, and maybe a little chemistry, to the test. 😏 Season 12 premieres Wednesday, 23 September at 21:00 on SABC1, with repeats Thursdays at 18:00 on S3. #TIOTReunion #ExpressoShow

    10300545 viewsView on X
  • Sep 4, 20261.6x their median

    Let's welcome another Smoooth fan heading to Réunion Island for @mytropika #IslandOfTreasure season 12! 🌴😎 Andile Khuluse is a personal trainer, sports coach and student teacher, completing his final year of a Bachelor of Education 💪🏾 Will the island make or break him? Find out on Tropika Island of Treasure Season 12, premiering Wednesday, 23 September at 21:00 on SABC1, with repeats Thursdays at 18:00 on SABC3. #ExpressoShow

    10300575 viewsView on X
  • Sep 3, 20261.5x their median

    Lindiwe Mchunu is a true multi-code athlete, competing in bodybuilding, powerlifting, strongman, cycling and Fitness Challenges 💪🏾 After claiming three gold medals at the 2026 IFBB South Africa Fitness Challenge Championships, she’s now preparing to represent South Africa at the World Championships in Spain! 🏆 We wish her all the best for representing South Africa on the world stage! #ExpressoShow

    111001.7K viewsView on X
  • Sep 7, 2026

    At the beginning of the show, Chef Sasha Leigh read a card containing three takeaway orders. Her challenge was to recreate each order from scratch and WOW 🤯 Masala Steak Toasted Sandwich, Smash Burger and Fried Chicken 🤤 Get your hands on her must-try Fakeaways here: https://t.co/v06uETYpVl #ExpressoShow

    9200432 viewsView on X
  • Sep 3, 2026

    5 to weekend! 🕺🏻 Shop the look at @WOOLWORTHS_SA in store, online or on the app: https://t.co/tVygHJvgwH #StyledByWoolies #ExpressoShow https://t.co/fZlFkHoi6W

    9110675 viewsView on X
  • Sep 3, 2026

    Make-up artist and content creator Lindy Lin shares the latest spring beauty trends, from fresh, glowing skin to the season’s prettiest makeup looks ✨ Shop make up @woolworths_sa, available in store, online and on the Woolies app: https://t.co/FN85sJuGcm #ExpressoShow https://t.co/ZMMS4sdC36

    9200547 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#expressoshow#styledbywoolies#islandoftreasure#expressomovies#landmynfilm

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 8 interactions against 268K followers, an engagement rate of 0.003%. Measured over 53 original posts, its engagement rate beats 13% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 461 times each, and 1.74% of those impressions turn into an interaction. That is about 0.172% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 53 posts sampled, 100% carry an image or video and 38% link out. The account's strongest tracked post pulled 1.1K interactions, about 132x its own typical post. Recurring topics include #expressoshow, #styledbywoolies, #islandoftreasure.

What is Expresso Show's engagement rate on X?
Expresso Show (@expressoshow) has an engagement rate of 0.003%, based on the median interactions across 53 original posts from the last 30 days against 268,443 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Expresso Show sits above the 10th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @expressoshow have real engagement?
Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @expressoshow post?
Most posts go out around 06:00 UTC, and Thursday is its busiest day, at roughly 1.8 posts per day across the measured window.

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