Expresso Show engagement report
@expressoshow - 268K followers on X
Measured over 110 original posts from a 30-day window, last computed on September 23, 2026.
Engagement
A typical post picks up 6 interactions against 268K followers, an engagement rate of 0.002%. Measured over 110 original posts, its engagement rate beats 10% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 448 times each, and 1.34% of those impressions turn into an interaction. That is about 0.167% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 110 posts sampled, 100% carry an image or video and 35% link out. The account's strongest tracked post pulled 1.1K interactions, about 181x its own typical post. Recurring topics include #expressoshow, #styledbywoolies, #islandoftreasure.
Measured over 110 original posts from a 30-day window, last computed on September 23, 2026. Recurring tags: #expressoshow, #styledbywoolies, #islandoftreasure.
Compared with accounts its own size
Expresso Show's engagement rate beats 10% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Expresso Show sits below the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 35% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 35% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 280 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 5, 2026181x their median
Up to R24 000 could be yours 🤩💰 @WorldSportsBet's brand-new Bet to the Beat competition is here — and Chad Jones could be pulling up at your house with the all-new Bet to the Beat wheel. To enter, tell us: Why should you win with WSB and what would you do with your winnings? Include #WorldSportsBetting Comp closes 1 February 2027 Ts&Cs: https://t.co/8oJhuj936a #ExpressoShow
- Sep 21, 202662x their median
WIN 1 of 5 @WOOLWORTHS_SA gift cards! ✨ To enter, tell us: If you could create your ultimate Woolies Dairy Dream ice cream sundae using one of the two new flavours, Biscoff or Crème Brûlée, which would you choose, and what would you top it with? Include #WooliesDairyDreamIceCream. Comp ends Sunday, 27 September 2026. Ts&Cs: https://t.co/ychP2vbVtG #ExpressoShow
- Sep 4, 202610x their median
Two lucky viewers stand the chance to WIN double tickets to see Landmyn in cinemas right now! 🍿🎟️ To enter, tell us: What is your family’s favourite holiday tradition? Include #LandmynFilm and #ExpressoMovies in your answer. Comp closes Monday, 7 Sep 2026 at 23:00. Ts&Cs: https://t.co/6msCwdZyB1 #ExpressoShow
- Sep 21, 20266.5x their median
We're giving you the latest scoop on @woolworths_sa Dairy Dream Ice Cream 🍨😍 Get your hands on the new Woolies Biscoff and Crème Brûlée 2 litre Dairy Dream Ice Cream tubs! Buy any 2 for R180.00 and save R69.98 until 4 October 2026. Shop this deal in store, online and on the Woolworths app https://t.co/Ozs42cgypa #ExpressoShow
- Sep 21, 20263.3x their median
Peace out! ✌️ Shop the look at @WOOLWORTHS_SA in store, online or on the app: https://t.co/tVygHJvgwH #StyledByWoolies #ExpressoShow https://t.co/e7AccxXLYe
- Sep 3, 20262.8x their median
We're welcoming another Smoooth fan who's heading to the Réunion Island for the @MyTropika #IslandOfTreasure season 12! 🏝️ Let's welcome, Sesimphiwe Mbatha, an entrepreneur, fitness enthusiast, and woman behind Sweat & Sound 💪🏾 But can she take on the island pressure? Find out on Tropika Island of Treasure Season 12, premiering Wednesday, 23 September at 21:00 on SABC1, with repeats Thursdays at 18:00 on SABC3. #ExpressoShow
- Sep 22, 20262.3x their median
The countdown is officially over! 🏝️ @MyTropika Island of Treasure Season 12 premieres THIS Wednesday! We know the celebrities, we’ve met the Smoooth Fans and we know the Tropika flavours they represent. But the biggest question remains… who is teaming up with who? 👀 Find out as Réunion Island becomes the ultimate playground 23 September at 21:00 on SABC1, with repeats Thursdays at 18:00 on S3. #ExpressoShow
- Sep 3, 20262.3x their median
Are you as kind to yourself as you are to the people you love? 💗 We’re turning the mirror around with @Dove_ZA's The Confidence Mirror, exploring how self-talk, criticism and the voices shape the way we see ourselves. Today, Zama Zulu takes on a simple challenge: to look beyond appearance and name three things she’s proud of. Because confidence starts with learning to speak to ourselves with the same kindness we so freely give to others ✨ #SkinThatDoves #ExpressoShow
- Sep 21, 20262.2x their median
Sasha Leigh Small turned Monday Mystery into a challenge for the presenters! Three rounds, one winner! From an omelette showdown, creating their own jaffle flavours, and plating a protein with classic weeknight sides - who took the crown? Let us know down below! 👇 #ExpressoShow https://t.co/uWDMmqyVRX
- Sep 21, 20262.2x their median
Réunion Island, here we come! 🌴🍹 @MyTropika #IslandofTreasure Season 12 premieres this Wednesday! We know the eight celebrities, the eight Smoooth Fans and the Tropika flavours, but there’s still one big question: who is teaming up with who? 👀 Catch the premiere this Wednesday, 23 September at 21:00 on SABC1, with repeats Thursdays at 18:00 on S3 #ExpressoShow
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 6 interactions against 268K followers, an engagement rate of 0.002%. Measured over 110 original posts, its engagement rate beats 10% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 448 times each, and 1.34% of those impressions turn into an interaction. That is about 0.167% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 110 posts sampled, 100% carry an image or video and 35% link out. The account's strongest tracked post pulled 1.1K interactions, about 181x its own typical post. Recurring topics include #expressoshow, #styledbywoolies, #islandoftreasure.
- What is Expresso Show's engagement rate on X?
- Expresso Show (@expressoshow) has an engagement rate of 0.002%, based on the median interactions across 110 original posts from the last 30 days against 268,438 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Expresso Show sits below the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @expressoshow have real engagement?
- Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @expressoshow post?
- Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 3.7 posts per day across the measured window.