Expo City Dubai engagement report
@expocitydubai - 1.2M followers on X
Measured over 34 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 3 interactions against 1.2M followers, an engagement rate of 0%. Measured over 34 original posts, its engagement rate beats 3% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.4K times each, and 0.123% of those impressions turn into an interaction. That is about 0.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video, 12% are part of a thread and 41% link out. The account's strongest tracked post pulled 591 interactions, about 197x its own typical post. Recurring topics include #expocitydubai, #مدينة_إكسبو_دبي, #atmyearbook.
Measured over 34 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #expocitydubai, #مدينة_إكسبو_دبي, #atmyearbook.
Compared with accounts its own size
Expo City Dubai's engagement rate beats 3% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Expo City Dubai sits below the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 41% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 41% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 526 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 4, 2024197x their median
محمد بن راشد، وبحضور حمدان بن محمد، يعتمد المخطط الرئيسي الجديد لمدينة "إكسبو دبي" إيذاناً ببدء مشروعٍ طموحٍ ضمن مسيرة التنمية الشاملة للإمارة. #دبي https://t.co/FEBPf9p766 https://t.co/HqbKoO7c8R
- Jul 30, 202613x their median
The next breakthrough in space starts here on Earth. His Excellency Salem Humaid Al Marri, Director General of the @MBRSpaceCentre, shares how the UAE is building world-class space capabilities by harnessing local talent, industry and innovation, proving that ambitious ideas become possible through collaboration. Watch the full episode via https://t.co/1uT2T6n7WS @sholtodh #ExpoCityDubai #Blueprint
- Aug 6, 20268.0x their median
In this episode of Blueprint, His Excellency Salem Humaid AlMarri, Director General of the @MBRSpaceCentre, shares his ambition to see an Emirati reach the lunar surface, a goal that continues to drive his vision for the UAE’s future in space while inspiring the nation's next generation of space pioneers. Watch the full episode via the link here: https://t.co/DKuNQ9nL7Z @sholtodh #ExpoCityDubai #Blueprint
- Aug 28, 20267.3x their median
Every achievement begins with a decision. Every step forward takes determination. We carry that spirit forward through learning, innovation and new opportunities - because the ambition of Emirati women knows no bounds, and the greatest strength lies in what comes next. Wishing every Emirati woman a year of continued inspiration, impact and possibility. #EmiratiWomensDay #ExpoCityDubai كل إنجاز يبدأ بقرار، وكل خطوة تصنعها عزيمة لا تعرف المستحيل. نواصل المسيرة بالتعلم والابتكار وصناعة الفرص، فطموح المرأة الإماراتية لا يتوقف، وقوتها الحقيقية تكمن فيما هو قادم. كل عام والمرأة الإماراتية مصدر إلهام وأثر متجدد. #يوم_المرأة_الإماراتية #مدينة_إكسبو_دبي
- Jul 18, 20267.0x their median
قصة تحكي إرث دولة الإمارات، تُروى بأصوات جيل المستقبل في يوم عهد الاتحاد، نسلّط الضوء على تاريخ الاتحاد وقيمه في تجارب تعليمية تجمع شباب الغد على اختلاف ثقافاتهم وجنسياتهم، وتجسد قيم الاحترام والتواصل التي توحّد مجتمعنا. #يوم_عهد_الاتحاد #مدينة_إكسبو_دبي A story of the UAE’s heritage, shared through the voices of its next generation. This Union Pledge Day, join us as we learn about the history and values of the Union with young learners from diverse backgrounds, celebrating the spirit of respect and connection that brings our community together. #UnionPledgeDay #ExpoCityDubai
- Jul 23, 20266.7x their median
The future of space exploration is shaped by the questions we dare to ask today. In this Blueprint teaser, His Excellency Salem Humaid Al Marri, Director General of the Mohammed bin Rashid Space Centre, explains how the UAE is challenging conventional approaches to Mars missions through innovation, efficiency and bold thinking. Don't miss the full episode via https://t.co/wJwd6OGDU1 #ExpoCityDubai #Blueprint
- Aug 6, 20266.0x their median
The Expo Green Licence is the first of its kind in the UAE, created to support sustainability-led businesses at every stage of growth. As a key enabler of the Green Innovation District, it connects businesses committed to advancing clean energy, circular economy and green tech within a purpose-built ecosystem designed to maximise environmental impact. Learn more and apply by visiting: https://t.co/dqCh9617kd #ExpoGreenLicence #ExpoCityDubai رخصة إكسبو الخضراء هي الأولى من نوعها في دولة الإمارات، وقد صُممت لدعم الشركات الرائدة في مجال الاستدامة عبر جميع مراحل نموها. وباعتبارها أحد الركائز الأساسية لمجمع ابتكارات الاستدامة، تجمع الرخصة الشركات العاملة في مجالات الطاقة النظيفة والاقتصاد الدائري والتقنيات الخضراء ضمن منظومة متكاملة تسهم في تحقيق أثر بيئي مستدام. للمزيد من المعلومات والتقديم، زوروا: https://t.co/nqONkuF6Km #رخصة_إكسبو_الخضراء #مدينة_إكسبو_دبي
- Oct 15, 20265.0x their median
What happens when an Expo ends? You build on it. In this episode of Blueprint, @sholtodh speaks with Dr Maria Hanif Al Qassim about turning Expo 2020 Dubai’s legacy into a foundation for what comes next - and the ambition shaping the UAE’s next chapter. Watch the full episode via: https://t.co/J9FNCSnPtv #ExpoCityDubai #Blueprint
- Sep 3, 20264.7x their median
Discover life at Expo City Dubai, where the places you love, the people you meet and the moments that matter are all part of your day. Wake Up to Life. #ExpoCityDubai #WakeUptoLife عيشوا تفاصيل الحياة في مدينة إكسبو دبي، حيث تجدون وجهاتكم المفضلة، وتلتقون بمن تحبون، وتستمتعون بلحظات تضيف معنى إلى يومكم. في مدينة إكسبو دبي، تتجدد فيكم الحياة. #مدينة_إكسبو_دبي #هنا_تتجدد_فيك_الحياة
- Oct 19, 20264.3x their median
At Expo City Dubai, thoughtfully designed spaces and a connected business community make it easier to focus, build relationships and find time to recharge – all in a city designed around people. #ExpoCityDubai https://t.co/nmvDrbiGep
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 1.2M followers, an engagement rate of 0%. Measured over 34 original posts, its engagement rate beats 3% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.4K times each, and 0.123% of those impressions turn into an interaction. That is about 0.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video, 12% are part of a thread and 41% link out. The account's strongest tracked post pulled 591 interactions, about 197x its own typical post. Recurring topics include #expocitydubai, #مدينة_إكسبو_دبي, #atmyearbook.
- What is Expo City Dubai's engagement rate on X?
- Expo City Dubai (@expocitydubai) has an engagement rate of 0%, based on the median interactions across 34 original posts from the last 30 days against 1,216,409 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Expo City Dubai sits below the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @expocitydubai have real engagement?
- Its engagement rate beats 3% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @expocitydubai post?
- Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 1.57 posts per day across the measured window.