Excel Entertainment engagement report
@excelmovies - 58K followers on X
Measured over 28 original posts from a 30-day window, last computed on October 3, 2026.
Engagement
A typical post picks up 21 interactions against 58K followers, an engagement rate of 0.036%. Measured over 28 original posts, its engagement rate beats 29% of 20,445 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.4K times each, and 1.49% of those impressions turn into an interaction. That is about 2.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 28 posts sampled, 100% carry an image or video, 21% are part of a thread and 86% link out. The account's strongest tracked post pulled 449 interactions, about 21x its own typical post. Recurring topics include #mirzapurthemovie, #alifazal, #jitendrakumar.
Measured over 28 original posts from a 30-day window, last computed on October 3, 2026. Recurring tags: #mirzapurthemovie, #alifazal, #jitendrakumar.
Compared with accounts its own size
Excel Entertainment's engagement rate beats 29% of the tracked X accounts closest to it in follower count (20,445 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.036%, Excel Entertainment sits above the 25th percentile of the 205,374 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 86% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 86% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 519 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 4, 202621x their median
Mirzapur ka bhaukaal ab har taraf. #MirzapurTheMovie, now in cinemas near you in Hindi & Telugu! Book your tickets now! 🔗: https://t.co/B9QHzDHVuO #AliFazal @TripathiiPankaj @divyenndu #JitendraKumar @ravikishann @nowitsabhi @RasikaDugal @battatawada @ShriyaP @HarshitaGaur12 @sushant_says @ItsMohitMalik #SheebaChadha @rajeshtailang #KulbhushanKharbanda @sonalchauhan7 @thepramodpathak @AnangshaB #PrashansaSharma @gurmmeet #PuneetKrishna @ritesh_sid @FarOutAkhtar @J10kassim @vishalrr #AbbasKhan #SanjayKapoor @AMZMGMstudiosIN @excelmusicrec @AAFilmsIndia
- Aug 23, 202614x their median
Meet Mumtaz Bibi as she enters the universe of Mirzapur. #MirzapurTheMovie - Ab bhaukaal machega bade parde par! Releasing in theatres on 4th September in Hindi & Telugu. मिलिये मुमताज़ बीबी से मिर्ज़ापुर की दुनिया में। #MirzapurTheMovie - अब भौकाल मचेगा बड़े पर्दे पर! 4 सितंबर को हिंदी और तेलुगु में सिनेमाघरों में रिलीज हो रही है। మీర్జాపూర్ విశ్వంలోకి అడుగుపెడుతున్న ముంతాజ్ బిబి కి స్వాగతం పలకండి. #MirzapurTheMovie, ఇకపై ప్రభంజనం పెద్దతెర పైనే. 4 సెప్టెంబర్ నుంచి, హిందీ మరియు తెలుగు భాషల్లో, కేవలం థియేటర్లలో మాత్రమే. @sonalchauhan7 #AliFazal @TripathiiPankaj @divyenndu #JitendraKumar @nowitsabhi @ravikishann @RasikaDugal @battatawada @ShriyaP @HarshitaGaur12 @sushant_says @ItsMohitMalik #SheebaChadha @rajeshtailang #KulbhushanKharbanda @thepramodpathak @AnangshaB #PrashansaSharma @gurmmeet #PuneetKrishna @ritesh_sid @FarOutAkhtar @J10kassim @vishalrr #AbbasKhan #SanjayKapoor @AMZMGMstudiosIN @excelmusicrec @AAFilmsIndia
- Aug 27, 20267.9x their median
Mirzapur ke baare mein kuch aur janna hai? 4th September ko theatre aa jaaiye. And tab tak ek Bullet ho jaaye? 🍦#Hocco #AliFazal @TripathiiPankaj @divyenndu #JitendraKumar @ravikishann @nowitsabhi @RasikaDugal @battatawada @ShriyaP @HarshitaGaur12 @sushant_says @ItsMohitMalik #SheebaChadha @rajeshtailang #KulbhushanKharbanda @sonalchauhan7 @thepramodpathak @AnangshaB #PrashansaSharma @gurmmeet #PuneetKrishna @ritesh_sid @FarOutAkhtar @J10kassim @vishalrr #AbbasKhan #SanjayKapoor @AMZMGMstudiosIN @excelmusicrec @AAFilmsIndia
- Sep 1, 20264.8x their median
Gaddi par kabza karna hai toh bina deri kiye seat reserved kar lijiye. Bookings ab khul gayi hai, book nahi kiye toh risk hai… #MirzapurTheMovie releasing in theatres on 4th September only in Hindi & Telugu. Book your tickets now. 🔗: https://t.co/B9QHzDHVuO #3DaysToGo #AliFazal @TripathiiPankaj #JitendraKumar @divyenndu @ravikishann @nowitsabhi @RasikaDugal @battatawada @ShriyaP @HarshitaGaur12 @sushant_says @ItsMohitMalik #SheebaChadha @rajeshtailang #KulbhushanKharbanda @sonalchauhan7 @thepramodpathak @AnangshaB #PrashansaSharma @gurmmeet #PuneetKrishna @ritesh_sid @FarOutAkhtar @J10kassim @vishalrr #AbbasKhan #SanjayKapoor @AMZMGMstudiosIN @excelmusicrec @AAFilmsIndia
- Aug 25, 20264.6x their median
Bhaukaal ka naya address: Theatres. 10 days to go for Mirzapur The Movie on the BIG SCREEN! #MirzapurTheMovie, releasing in theatres on 4th September only in Hindi & Telugu भौकाल का नया ठिकाना: थिएटर। बड़े पर्दे पर 'मिर्ज़ापुर द मूवी' आने में बस 10 दिन बाकी! #MirzapurTheMovie, 4 सितंबर को सिर्फ़ हिंदी और तेलुगु में थिएटर में रिलीज़ हो रही है। ప్రభంజనికి కొత్త అడ్రస్: థియేటర్ కేవలం 10రోజుల్లో మీ ముందుకి వస్తున్నా మీర్జాపూర్, పెద్ద తెరపైన #MirzapurTheMovie, సెప్టెంబర్ 4నుండి, హిందీ మరియు తెలుగు భాషల్లో, మీ అభిమాన థియేటర్లలో. #AliFazal @TripathiiPankaj @divyenndu #JitendraKumar @ravikishann @nowitsabhi @RasikaDugal @battatawada @ShriyaP @HarshitaGaur12 @sushant_says @ItsMohitMalik #SheebaChadha @rajeshtailang #KulbhushanKharbanda @sonalchauhan7 @thepramodpathak @AnangshaB #PrashansaSharma @gurmmeet #PuneetKrishna @ritesh_sid @FarOutAkhtar @J10kassim @vishalrr #AbbasKhan #SanjayKapoor @AMZMGMstudiosIN @excelmusicrec @AAFilmsIndia
- Sep 7, 20264.4x their median
Bada parda, bada bawaal. #MirzapurTheMovie is NOW PLAYING in theatres near you in Hindi & Telugu. Book your tickets now! 🔗: https://t.co/B9QHzDHVuO #AliFazal @TripathiiPankaj @divyenndu #JitendraKumar @ravikishann @nowitsabhi @RasikaDugal @battatawada @ShriyaP @HarshitaGaur12 @sushant_says @ItsMohitMalik #SheebaChadha @rajeshtailang #KulbhushanKharbanda @sonalchauhan7 @thepramodpathak @AnangshaB #PrashansaSharma @gurmmeet #PuneetKrishna @ritesh_sid @FarOutAkhtar @J10kassim @vishalrr #AbbasKhan #SanjayKapoor @AMZMGMstudiosIN @excelmusicrec @AAFilmsIndia
- Sep 3, 20264.2x their median
Volume badha lijiye, Bhaukaal shuru hone wala hai. #MirzapurTheBhaukaalTheme - out now! #MirzapurTheMovie, releasing in cinemas tomorrow! Book your tickets now #1DayToGo #AliFazal @TripathiiPankaj @divyenndu #JitendraKumar @ravikishann @nowitsabhi @RasikaDugal @battatawada @ShriyaP @HarshitaGaur12 @sushant_says @ItsMohitMalik #SheebaChadha @rajeshtailang #KulbhushanKharbanda @sonalchauhan7 @thepramodpathak @AnangshaB #PrashansaSharma @gurmmeet #PuneetKrishna #JohnStewartEduri #CheatCode @ritesh_sid @FarOutAkhtar @J10kassim @vishalrr #AbbasKhan #SanjayKapoor @AMZMGMstudiosIN @excelmusicrec @UMusicIndia @AAFilmsIndia
- Aug 29, 20264.2x their median
Sabke dilon ki dhadkan phast hone wali hain… Advance bookings open on 31st August. #MirzapurTheMovie, releasing in cinemas on 4th September only in Hindi & Telugu. #AliFazal @divyenndu @TripathiiPankaj #JitendraKumar @ravikishann @nowitsabhi @RasikaDugal @battatawada @ShriyaP @HarshitaGaur12 @sushant_says @ItsMohitMalik #SheebaChadha @rajeshtailang #KulbhushanKharbanda @sonalchauhan7 @thepramodpathak @AnangshaB #PrashansaSharma @gurmmeet #PuneetKrishna @ritesh_sid @FarOutAkhtar @J10kassim @vishalrr #AbbasKhan #SanjayKapoor @excelmovies @AMZMGMstudiosIN @excelmusicrec @AAFilmsIndia
- Aug 31, 20264.1x their median
Ab 4 September ka intezaar zyada lamba nahi. #MirzapurTheMovie - Bookings open now! Book your tickets today. #4DaysToGo अब 4 सितंबर का इंतज़ार ज़्यादा लंबा नहीं। #MirzapurTheMovie की बुकिंग अब शुरू हो चुकी है! आज ही अपनी टिकट बुक करें। #4DaysToGo ఇప్పుడు 4 సెప్టెంబర్ ఎంతో దూరంలో లేదు. #MirzapurTheMovie బుకింగ్స్ ఇప్పుడు మొదలైయ్యాయి. ఈ రోజే టికెట్స్ బుక్ చేస్కోండి. కేవలం 4 రోజుల్లో. 🔗: https://t.co/B9QHzDHVuO #AliFazal @TripathiiPankaj @divyenndu #JitendraKumar @ravikishann @nowitsabhi @RasikaDugal @battatawada @ShriyaP @HarshitaGaur12 @sushant_says @ItsMohitMalik #SheebaChadha @rajeshtailang #KulbhushanKharbanda @sonalchauhan7 @thepramodpathak @AnangshaB #PrashansaSharma @gurmmeet #PuneetKrishna @ritesh_sid @FarOutAkhtar @J10kassim @vishalrr #AbbasKhan #SanjayKapoor @AMZMGMstudiosIN @excelmusicrec @AAFilmsIndia
- Sep 6, 20263.8x their median
Thank you for all the lub! #MirzapurTheMovie is now yours to experience on the big screen, in Hindi & Telugu. Book your tickets today! 🔗: https://t.co/B9QHzDHVuO #AliFazal @TripathiiPankaj @divyenndu #JitendraKumar @ravikishann @nowitsabhi @RasikaDugal @battatawada @ShriyaP @HarshitaGaur12 @sushant_says @ItsMohitMalik #SheebaChadha @rajeshtailang #KulbhushanKharbanda @sonalchauhan7 @thepramodpathak @AnangshaB #PrashansaSharma @gurmmeet #PuneetKrishna @ritesh_sid @FarOutAkhtar @J10kassim @vishalrr #AbbasKhan #SanjayKapoor @AMZMGMstudiosIN @excelmusicrec @AAFilmsIndia
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 21 interactions against 58K followers, an engagement rate of 0.036%. Measured over 28 original posts, its engagement rate beats 29% of 20,445 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.4K times each, and 1.49% of those impressions turn into an interaction. That is about 2.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 28 posts sampled, 100% carry an image or video, 21% are part of a thread and 86% link out. The account's strongest tracked post pulled 449 interactions, about 21x its own typical post. Recurring topics include #mirzapurthemovie, #alifazal, #jitendrakumar.
- What is Excel Entertainment's engagement rate on X?
- Excel Entertainment (@excelmovies) has an engagement rate of 0.036%, based on the median interactions across 28 original posts from the last 30 days against 58,339 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.036%, Excel Entertainment sits above the 25th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @excelmovies have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (20,445 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @excelmovies post?
- Most posts go out around 06:00 UTC, and Friday is its busiest day, at roughly 1.37 posts per day across the measured window.