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exame engagement report

@exame - 2.8M followers on X

Measured over 133 original posts from a 30-day window, last computed on August 20, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 2.8M followers
Per impression
0.134%
2.2K views on a typical post
Reach
0.08%
of its followers see a post
Typical post
3
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
4.43/day
active 13% of days
Peak time
14:00 UTC
Tuesday

A typical post picks up 3 interactions against 2.8M followers, an engagement rate of 0%. Measured over 133 original posts, its engagement rate beats 2% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.134% of those impressions turn into an interaction. That is about 0.081% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.4 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 133 posts sampled, 89% carry an image or video and 99% link out. The account's strongest tracked post pulled 1.8K interactions, about 593x its own typical post.

Measured over 133 original posts from a 30-day window, last computed on August 20, 2026.

Compared with accounts its own size

exame's engagement rate beats 2% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, exame sits below the 10th percentile of the 9,981 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.

p100.001%
p250.007%
p50 (median)0.047%
p750.325%
p902.60%
p99357.9%
Engagement rate as a share of followers, across the 9,981 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 447,404 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.047%
75th percentile0.325%
90th percentile2.60%
99th percentile357.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video89% of posts+79%+73% to +85%5.8K
Outbound link99% of posts-49%-50% to -47%6.1K
Typical length--7%-8% to -5%9.0K
  • 89% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 99% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 144 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 18, 2026593x their median

    Renan Santos defende fim da Justiça do Trabalho, critica PEC da 6x1 e é aplaudido por empresários https://t.co/6gIw6u5npy https://t.co/BRbU3sn0w1

    1.3K142186130220K viewsView on X
  • Aug 17, 202691x their median

    Real Time Big Data: Lula abre 34 pontos de vantagem sobre Flávio Bolsonaro em Pernambuco https://t.co/2HVZmcxWsG https://t.co/KSLMOXPXJa

    223222615.3K viewsView on X
  • Aug 17, 202655x their median

    Paraná Pesquisas: Moro tem 46,1% e Requião Filho, 23,4%, no 1º turno no Paraná https://t.co/Hv7PTvMjbi https://t.co/73vtq6kpCt

    1351313311K viewsView on X
  • Aug 20, 202644x their median

    TSE impede Pablo Marçal de ir a debates e veda uso de fundos eleitoral e partidário pela candidatura https://t.co/XTVmmrwFnm https://t.co/frepUitmYq

    87332931K viewsView on X
  • Aug 18, 202634x their median

    Após suspender lives do Discord, ANPD avalia incluir mais plataformas em fiscalização https://t.co/4CQHBbCqEG https://t.co/KU2VctBqsW

    316382819K viewsView on X
  • Aug 20, 202632x their median

    Real Time Big Data: Lula tem 44 pontos de vantagem sobre Flávio Bolsonaro no Ceará https://t.co/z7M5BnLQ4L https://t.co/yRlasIB4h1

    65101836.5K viewsView on X
  • Aug 18, 202631x their median

    A atriz Glória Menezes morreu aos 91 anos, nesta terça-feira, 18, em sua casa, no Rio de Janeiro. Segundo a assessoria, a morte ocorreu por causas naturais. Considerada uma das pioneiras da teledramaturgia brasileira, Glória iniciou a carreira na Escola de Artes Dramáticas da USP e estreou na televisão em 1959, na novela Um Lugar ao Sol, da Rede Tupi. No cinema, protagonizou O Pagador de Promessas, filme indicado ao Oscar de Melhor Filme Internacional e vencedor da Palma de Ouro no Festival de Cannes. Na televisão, ganhou projeção em novelas de sucesso ao lado de Tarcísio Meira, com quem foi casada por 59 anos, até a morte do ator, em 2021. Para saber mais, siga a #EXAME. 🖊️ Camilla Almeida

    835334.2K viewsView on X
  • Aug 17, 202621x their median

    Lula visita navio da Petrobras após descoberta de petróleo no Amapá https://t.co/gA2YvsC6nM https://t.co/Ui9ecM5yxu

    552503.9K viewsView on X
  • Aug 17, 202620x their median

    Paraná Pesquisas: Deltan Dallagnol lidera corrida ao Senado no Paraná https://t.co/QU6uC1PdEE https://t.co/HdDJeBoO1m

    3812814.4K viewsView on X
  • Aug 17, 202619x their median

    CEO da Casas Bahia diz que fechamento de 298 lojas foi 'onda única' e descarta novos https://t.co/li2vQI8msQ https://t.co/8Q5NUgb1ZI

    505305.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 3 interactions against 2.8M followers, an engagement rate of 0%. Measured over 133 original posts, its engagement rate beats 2% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.134% of those impressions turn into an interaction. That is about 0.081% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.4 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 133 posts sampled, 89% carry an image or video and 99% link out. The account's strongest tracked post pulled 1.8K interactions, about 593x its own typical post.

What is exame's engagement rate on X?
exame (@exame) has an engagement rate of 0%, based on the median interactions across 133 original posts from the last 30 days against 2,771,462 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, exame sits below the 10th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @exame have real engagement?
Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @exame post?
Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 4.43 posts per day across the measured window.

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