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The Four Of Us engagement report

@etvTheFourOfUs - 311K followers on X

Measured over 16 original posts from a 30-day window, last computed on September 4, 2026.

Engagement

Middle of its size range
Per follower
0.012%
of 311K followers
Per impression
0.594%
6.4K views on a typical post
Reach
2.06%
of its followers see a post
Typical post
38
interactions (median)
Saved
0.016%
1 bookmarks on a typical post
Posting rate
0.53/day
active 23% of days
Peak time
04:00 UTC
Monday

A typical post picks up 38 interactions against 311K followers, an engagement rate of 0.012%. Measured over 16 original posts, its engagement rate beats 28% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.4K times each, and 0.594% of those impressions turn into an interaction. That is about 2.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.3K interactions, about 34x its own typical post. Recurring topics include #thefourofus, #landofmillsandmoney.

Measured over 16 original posts from a 30-day window, last computed on September 4, 2026. Recurring tags: #thefourofus, #landofmillsandmoney.

Compared with accounts its own size

The Four Of Us's engagement rate beats 28% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.012%, The Four Of Us sits above the 10th percentile of the 66,536 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.5%
p902.09%
p99119.7%
Engagement rate as a share of followers, across the 66,536 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,995 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.5%
90th percentile2.09%
99th percentile119.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 134 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 26, 202634x their median

    A heartfelt thank you to the incredible teams at @etv and @ochretv for trusting @yithimedia to help bring the world of Scandal! to life! It's been an absolute honour to be part of this legacy. With Love Admin❤️ https://t.co/IfihH7TAQB

    1.0K173541227K viewsView on X
  • Jun 26, 202624x their median

    🎬 And... that's a wrap. ❤️ One final slate. One final take. One final goodbye. From all of us, thank you for 22 incredible years. Until we meet again. 🕊️✨ #ScandalLive #EndOfScandal https://t.co/nMnPVOsOvN

    740116321320K viewsView on X
  • Jun 26, 202621x their median

    As we close this chapter of **#etvScandal**, we want to say **thank you**. ❤️ To every viewer who tuned in, liked, commented, shared, laughed, cried and journeyed with us you made this story what it was. From all of us...thank you! We love you. #ScandalLive #EndOfScandal https://t.co/TufF6VhOZj

    663100231531K viewsView on X
  • Aug 31, 202616x their median

    What Bobbi did to Lethabo is heartbreaking. 💔 She never thought things would get this bad, and now she’s completely breaking down. 😭 How much more can she take? #TheFourOfUs TONIGHT at 8PM https://t.co/BoB4SYHn9V

    5402224567K viewsView on X
  • Aug 31, 20269.0x their median

    How could Busani ever put her hands on her own mother? 💔 The pain on her mother’s face says it all… #TheFourOfUs TONIGHT at 8PM https://t.co/2SZGDNW029

    26915411750K viewsView on X
  • Aug 31, 20268.4x their median

    Once a thief, always a thief… even when you’re innocent. 💔 Shame, this is what Mathapelo has to go through. Will anyone ever believe her? #TheFourOfUs TONIGHT at 8PM. https://t.co/biwYqgL8Fu

    297156225K viewsView on X
  • Jun 26, 20267.4x their median

    Heeeh guys, what's going on here? 👀 I think your suspicions might've been right after all... 😭🔥 Tonight on #etvScandal #EndOfScandal. https://t.co/CZuair9NWl

    2431517540K viewsView on X
  • Jun 26, 20265.0x their median

    In case you missed it: May we all be blessed with grandparents like these. 🕯️🥹 #etvScandal #EndOfScandal. https://t.co/qDxZveG1xN

    18163016K viewsView on X
  • Jun 27, 20264.1x their median

    #ScandalLive ❤️ Their messages come straight from the heart because this journey wouldn't have been the same without you. Watch now and thank you for being part of the #etvScandal family. ❤️🕊️ #EndOfScandal https://t.co/Zvq95QAYLf

    13817208.2K viewsView on X
  • Jun 26, 20262.7x their median

    🕊️ From heartfelt tributes and tearful farewells to Vuvu's emotional final message to her best friends, Tlhogi and Mdala, this was a moment we'll never forget. Here's a look back at one of the most touching chapters in Scandal! history. ❤️ #etvScandal #ScandalLive #EndOfScandal https://t.co/eMmZ01ur4u

    9372011K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#thefourofus#landofmillsandmoney

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 38 interactions against 311K followers, an engagement rate of 0.012%. Measured over 16 original posts, its engagement rate beats 28% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.4K times each, and 0.594% of those impressions turn into an interaction. That is about 2.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.3K interactions, about 34x its own typical post. Recurring topics include #thefourofus, #landofmillsandmoney.

What is The Four Of Us's engagement rate on X?
The Four Of Us (@etvTheFourOfUs) has an engagement rate of 0.012%, based on the median interactions across 16 original posts from the last 30 days against 311,446 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, The Four Of Us sits above the 10th percentile of the 66,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @etvTheFourOfUs have real engagement?
Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @etvTheFourOfUs post?
Most posts go out around 04:00 UTC, and Monday is its busiest day, at roughly 0.53 posts per day across the measured window.

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