The Four Of Us engagement report
@etvTheFourOfUs - 312K followers on X
Measured over 44 original posts from a 30-day window, last computed on October 15, 2026.
Engagement
A typical post picks up 123 interactions against 312K followers, an engagement rate of 0.039%. Measured over 44 original posts, its engagement rate beats 42% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 0.985% of those impressions turn into an interaction. That is about 4.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 44 posts sampled, 100% carry an image or video and 11% link out. The account's strongest tracked post pulled 1.5K interactions, about 12x its own typical post. Recurring topics include #thefourofus, #egagasini, #evod.
Measured over 44 original posts from a 30-day window, last computed on October 15, 2026. Recurring tags: #thefourofus, #egagasini, #evod.
Compared with accounts its own size
The Four Of Us's engagement rate beats 42% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.039%, The Four Of Us sits above the 25th percentile of the 213,186 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.147%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 11% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 165 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 14, 202612x their median
THE AFTERMATH. 👀💔 Lethabo wakes up in Banzi’s hands. Bobbi wakes up behind bars. Just when you think you have life figured out, life has a way of flipping the script. #TheFourofUs TONIGHT at 8PM https://t.co/qwoZXFcE7P
- Jun 26, 202617x their median
A heartfelt thank you to the incredible teams at @etv and @ochretv for trusting @yithimedia to help bring the world of Scandal! to life! It's been an absolute honour to be part of this legacy. With Love Admin❤️ https://t.co/IfihH7TAQB
- Jun 26, 202612x their median
🎬 And... that's a wrap. ❤️ One final slate. One final take. One final goodbye. From all of us, thank you for 22 incredible years. Until we meet again. 🕊️✨ #ScandalLive #EndOfScandal https://t.co/nMnPVOsOvN
- Oct 4, 20266.9x their median
SNEAK PEEK 🚨 SK Khoza joins #TheFourOfUs as a hitman, and Papi’s life is on the line! 👀 #TheFourofUs WEEKNIGHTS at 8PM https://t.co/QaurFREOXm
- Jun 26, 202611x their median
As we close this chapter of **#etvScandal**, we want to say **thank you**. ❤️ To every viewer who tuned in, liked, commented, shared, laughed, cried and journeyed with us you made this story what it was. From all of us...thank you! We love you. #ScandalLive #EndOfScandal https://t.co/TufF6VhOZj
- Aug 31, 20264.9x their median
What Bobbi did to Lethabo is heartbreaking. 💔 She never thought things would get this bad, and now she’s completely breaking down. 😭 How much more can she take? #TheFourOfUs TONIGHT at 8PM https://t.co/BoB4SYHn9V
- Oct 12, 20263.6x their median
Ntsiki mara… how could she? 💔 The hurt in Lethabo’s eyes says it all. She’s going through the pain all over again. #TheFourOfUs TONIGHT at 8PM https://t.co/A1PUyttGT8
- Oct 5, 20263.0x their median
😂 love this for Lethabo 🥹❤️ The confidence she has knowing just how happy Banzi is with her… shame, Ntsiki has no idea what’s coming. 😭😂 Wait until she finds out! 👀 #TheFourOfUs TONIGHT at 8PM https://t.co/QRpXMyVchW
- Aug 31, 20262.8x their median
How could Busani ever put her hands on her own mother? 💔 The pain on her mother’s face says it all… #TheFourOfUs TONIGHT at 8PM https://t.co/2SZGDNW029
- Sep 14, 20262.8x their median
HAIBO! 😳🔥 Busani really got PHYSICAL with her own uncle! Yoh, this woman is NOT to be played with! 😂 #TheFourOfUs TONIGHT at 8PM. https://t.co/CxuyP4tNR3
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 123 interactions against 312K followers, an engagement rate of 0.039%. Measured over 44 original posts, its engagement rate beats 42% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 0.985% of those impressions turn into an interaction. That is about 4.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 44 posts sampled, 100% carry an image or video and 11% link out. The account's strongest tracked post pulled 1.5K interactions, about 12x its own typical post. Recurring topics include #thefourofus, #egagasini, #evod.
- What is The Four Of Us's engagement rate on X?
- The Four Of Us (@etvTheFourOfUs) has an engagement rate of 0.039%, based on the median interactions across 44 original posts from the last 30 days against 312,032 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.039%, The Four Of Us sits above the 25th percentile of the 213,186 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @etvTheFourOfUs have real engagement?
- Its engagement rate beats 42% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @etvTheFourOfUs post?
- Most posts go out around 04:00 UTC, and Thursday is its busiest day, at roughly 1.47 posts per day across the measured window.