The Four Of Us engagement report
@etvTheFourOfUs - 311K followers on X
Measured over 16 original posts from a 30-day window, last computed on September 4, 2026.
Engagement
A typical post picks up 38 interactions against 311K followers, an engagement rate of 0.012%. Measured over 16 original posts, its engagement rate beats 28% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.4K times each, and 0.594% of those impressions turn into an interaction. That is about 2.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.3K interactions, about 34x its own typical post. Recurring topics include #thefourofus, #landofmillsandmoney.
Measured over 16 original posts from a 30-day window, last computed on September 4, 2026. Recurring tags: #thefourofus, #landofmillsandmoney.
Compared with accounts its own size
The Four Of Us's engagement rate beats 28% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.012%, The Four Of Us sits above the 10th percentile of the 66,536 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.5% |
| 90th percentile | 2.09% |
| 99th percentile | 119.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 134 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 26, 202634x their median
A heartfelt thank you to the incredible teams at @etv and @ochretv for trusting @yithimedia to help bring the world of Scandal! to life! It's been an absolute honour to be part of this legacy. With Love Admin❤️ https://t.co/IfihH7TAQB
- Jun 26, 202624x their median
🎬 And... that's a wrap. ❤️ One final slate. One final take. One final goodbye. From all of us, thank you for 22 incredible years. Until we meet again. 🕊️✨ #ScandalLive #EndOfScandal https://t.co/nMnPVOsOvN
- Jun 26, 202621x their median
As we close this chapter of **#etvScandal**, we want to say **thank you**. ❤️ To every viewer who tuned in, liked, commented, shared, laughed, cried and journeyed with us you made this story what it was. From all of us...thank you! We love you. #ScandalLive #EndOfScandal https://t.co/TufF6VhOZj
- Aug 31, 202616x their median
What Bobbi did to Lethabo is heartbreaking. 💔 She never thought things would get this bad, and now she’s completely breaking down. 😭 How much more can she take? #TheFourOfUs TONIGHT at 8PM https://t.co/BoB4SYHn9V
- Aug 31, 20269.0x their median
How could Busani ever put her hands on her own mother? 💔 The pain on her mother’s face says it all… #TheFourOfUs TONIGHT at 8PM https://t.co/2SZGDNW029
- Aug 31, 20268.4x their median
Once a thief, always a thief… even when you’re innocent. 💔 Shame, this is what Mathapelo has to go through. Will anyone ever believe her? #TheFourOfUs TONIGHT at 8PM. https://t.co/biwYqgL8Fu
- Jun 26, 20267.4x their median
Heeeh guys, what's going on here? 👀 I think your suspicions might've been right after all... 😭🔥 Tonight on #etvScandal #EndOfScandal. https://t.co/CZuair9NWl
- Jun 26, 20265.0x their median
In case you missed it: May we all be blessed with grandparents like these. 🕯️🥹 #etvScandal #EndOfScandal. https://t.co/qDxZveG1xN
- Jun 27, 20264.1x their median
#ScandalLive ❤️ Their messages come straight from the heart because this journey wouldn't have been the same without you. Watch now and thank you for being part of the #etvScandal family. ❤️🕊️ #EndOfScandal https://t.co/Zvq95QAYLf
- Jun 26, 20262.7x their median
🕊️ From heartfelt tributes and tearful farewells to Vuvu's emotional final message to her best friends, Tlhogi and Mdala, this was a moment we'll never forget. Here's a look back at one of the most touching chapters in Scandal! history. ❤️ #etvScandal #ScandalLive #EndOfScandal https://t.co/eMmZ01ur4u
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 38 interactions against 311K followers, an engagement rate of 0.012%. Measured over 16 original posts, its engagement rate beats 28% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.4K times each, and 0.594% of those impressions turn into an interaction. That is about 2.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.3K interactions, about 34x its own typical post. Recurring topics include #thefourofus, #landofmillsandmoney.
- What is The Four Of Us's engagement rate on X?
- The Four Of Us (@etvTheFourOfUs) has an engagement rate of 0.012%, based on the median interactions across 16 original posts from the last 30 days against 311,446 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.012%, The Four Of Us sits above the 10th percentile of the 66,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @etvTheFourOfUs have real engagement?
- Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @etvTheFourOfUs post?
- Most posts go out around 04:00 UTC, and Monday is its busiest day, at roughly 0.53 posts per day across the measured window.